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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.


Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.


Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.


Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.


Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.


    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.


    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.


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    Anonymous student Band 8

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    Anonymous student Band 6.5

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    As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

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    It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6-7

    We usually don't like the advertisement especially when we... Are you? Are in a... Guys, guys, guys... We usually don't like the advertisement especially when we are watching our programs. However, sometimes we get the chance to watch and enjoy some truly hilarious, sensational or creative advertisement that we tend to like and enjoy. One such advertisement that I truly remember is a television commercial in 4 or 5 or... Here I want to tell you about this advertisement that I still remember. This advertisement in my opinion falls under the category of television commercials and I watched it while I was watching Tarak Mehta. This was the first time I watched this advertisement and I was amazed by its presentation. The advertisement promotes by highlighting its strong bonding properties and joy it brings to consumers. There are several reasons why these advertisements are so popular.

    Band 6-7

    In India, there are various advertisement media used in the market, first of all in the paper base and the posters. It's advertisement is used in decades, but nowadays, various other methods to represent the idea in the market, such as digitally advertising or the business promotion in the market. Just few days before, I have seen one of advertisement in the facebook, the advertisement is regarding for the second hand racing car, specially to inform about how to buy and how to sell second hand or racing cars in the market to various media or a customer, how to interact with them and how to analyze all the parameters as per the given step by step. And it is very useful for the present days, because nowadays the personnel are very busy, that's the reason.

    Band 6-7

    A few months back I saw an advertisement in my mobile phone while searching around. The advertisement was about a company named Prime and it is very famous. It has launched a new energy drink and they were promoting their drink by offering free samples to everyone and they were distributing it worldwide. It got me really interested and intrigued by the advertisement and I couldn't stop myself from ordering a drink. The drink eventually came after a long period of time because it shipped from a different city to my home city but it eventually came and I was so thrilled and excited to open a box and to drink it and finally to taste it after waiting for a long period of time. After I drank the Prime I eventually thought that this is not as much as good as they were promoting it. Eventually I learned my lesson and now I don't order product when I see an advertisement.

    Band 6-7

    On a Sunday morning, I was riding on a bicycle around the roadside and I heard a noise from the background. I quickly turned back. What I heard was an advertisement. What was it? It was actually portraying a gym wear. So this gym wear was actually what I wanted to buy. I paused for a minute. I looked back and it was actually what I needed. So it actually gave me what I was going to get in the market. I purchased it and that is all I can say that. Advertisement sometimes portrays and gives us a picture of whatever thing we have in mind of purchasing in the market. This gym wear was something I really wanted to get. But I wasn't opportune to go get it. Not that it wasn't easy but because of the advertisement, I had to get it.

    Band 6-7

    In recent days, there are numerous advertisement regarding various products in our country. Here, I would like to talk about an advertisement which provides details regarding a paint, its name is Asian Paint Apex. I saw the product already while on our building construction. I saw the advertisement on social media while I am going through some motivation speaking. In between, it came as an ad, moreover, which provide an interesting look and breathtaking scenes and pictures along the advertisement. Moreover, it was very informative regarding the quality of the paint and its positive sides. So, I am very interested to see the advertisement and given some suggestions to my friends to use this type of paint, which was very good. Furthermore, I would like to say that advertisements play a vital role in selecting some products, but we have to go in depth in search of some products.

    Band 6-7

    So, in today's modern era, advertisement plays a crucial role in every individual's life. Like that one such advertisement that suddenly strikes in my mind is that while I'm scrolling down in YouTube in search of a product review, accidentally this promotion came in touch with me and that advertisement is mentioned about a product named Maybelline New York Foundation and this is a glossy advertisement and this a female actor introduced this advertisement and she could showcase all the details and one detail that strikes my attention is that this foundation stays for up to 12 hours after applying in our face and also this gives a glowy effect even we stand in even when we face the sunlight it gives a glossy and glowy thing in our face and also the actress who enacted this role is such a wonderful way because at this present moment itself I can memorize the media because she enrolls in a special way and a creative way that everyone got the attention and after seeing this advertisement I purchased this even.

    Band 6-7

    I recall an instance where I saw an advertisement recently, six months back. I am a foodie. I like to try out new things and experience different kinds of cuisines. Recently, I saw an advertisement in the billboard about a Chinese restaurant that has recently opened. It was fortunately very close to my place, so I went there to check it out. I felt the advertisement to be very resourceful as I am always on lookout to purchase and as I am a working person, I am always on lookout to eat out as I don't get enough time to cook something. It was a very memorable experience for me. I went there and I was not disappointed as it was a gastronomic affair with a wide variety of dishes, ranging from manchuria to fried rice, which is basically a dish of rice made with a blend of vegetables. They also had some beverages that I enjoyed a lot. It was quite memorable and exciting.

    Band 6-7

    As a social media content creator, I spend a lot of time on social media, scrolling and discovering new things and new places. Once I was scrolling and there was an advertisement of a guitar. The guitar was of red color, it was very shiny and attractive. It was well tuned and as the sound of the guitar reached me, it touched my heart and I was mesmerized by the sound and the rhythm. I wanted to have that guitar, so I asked my brother to place an order for that guitar. But due to some technical issue, I wasn't able to get that. After a year, my brother who lives in Canada gifted me the same electrical guitar. I was so happy to get that guitar and I play that guitar every day and I feel connected to my brother even more because of the guitar. It is not just a guitar, but it is the way I express myself to people. I feel more connected to people when I play my guitar. It is just when I feel anxious or depressed, I play my guitar and I feel relaxed instantly and I want to thank my brother for everything he does and for gifting me such a beautiful guitar. I want him to be happy as I am.

    Band 6-7

    Advertisement arts plays a very crucial role in our individual's life. Last Sunday I was free and I watched a movie on my TV. So, between the movie and the break, I saw the advertisement about soft drink that was on Duol. The advertisement shows that Duol is an energy-boosting drink. The way of showing the advertisement was very creative and different. The individual was attracted to get the Duol soft drink. After I saw the advertisement, I went to the market and purchased the soft drink. I drank it and I felt very energetic. All in all, I felt more energy to explore new things. It was more interesting to learn about soft drinks. I also had to learn about new soft drinks. I enjoyed it. It was a very good experience for me. Advertisement is an integral part of the individual's life.

    Band 6-7

    !!] For a longer time I have been searching for a headset with mounted mic, so I installed Amazon Flipkart Blinkit such an app which gave us the specification of the product, detailed of the product, review of the product and also lots of varieties of the product. So, on that app I vigorously searched, but I didn't get my suitable one, but after one day I got a message from any other institute like XYZ company in the whatsapp who sells the mounted mic headset, so they offered me actually my suitable headset, so I am really happy to get that product from the advertisement and advertisement is really catching with the headline and everything, so that advertisement said of a hand-built company which do not have the reputation in the market, but eventually grows up and featuring the specification to the notch and collecting the customers, so that they could rely on them and marketize their product, so I am the second or third customer to use that product with a very much good specification and I love the product, so that advertisement helps me to get the actual product I want.
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