Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

When and where you saw the advertisement?
What the product was?
How you liked the advertisement?
And explain how you felt about it

18 unique answers with expert feedback

What impact do you think advertisements have on consumer choices?

Advertisements can significantly influence consumer choices by creating awareness and shaping perceptions about products. They often highlight the benefits and unique features of a product, which can persuade potential buyers to try it. In my case, the Kisan Jam advertisement made me curious and eager to taste the product.

How do you think advertisements have changed over the years?

Advertisements have evolved from simple print and hoardings to complex digital campaigns that use social media and influencers. Today, they often focus on storytelling and emotional connections, whereas earlier ads were more straightforward and focused on product features. This shift has made ads more engaging.

Do you believe that advertisements should be regulated? Why or why not?

Yes, I believe advertisements should be regulated to prevent misleading claims and ensure consumer safety. Some ads can exaggerate benefits or downplay risks, which can lead to unhealthy choices. Regulations can help maintain honesty in advertising, ensuring that consumers make informed decisions.

Band 7

00:00

I'm going to talk about an advertisement which introduced a product that I have seen. So while I was browsing through my social media account, I saw an advertisement which showed about a foundation cream that can be used for the face. So when I saw the advertisement, it really captured me because it was very describable. Like all the details where it made me to want to buy that product and use it. So the product was very good. I have bought it recently and I have used it. So it has provided me more beauty to my face and I really enjoyed using that product. So I would recommend using that product to everyone. It was from a brand named Faces Canada and the advertisement itself was very eye-catching and it showed many details about the texture and beauty that will be given to a person's face. So I found it very useful in my daily routine as well. So I would be using it in the future days as well while I travel as well. It's very efficient to use and it's not that very expensive. So I found it useful.

Follow up questions

What do you think makes an advertisement effective?

An effective advertisement captures attention through visuals, clear messaging, and emotional appeal. It should resonate with the audience's needs and desires, making them feel that the product will enhance their lives in some way.

How do advertisements influence your purchasing decisions?

Advertisements play a significant role in my purchasing decisions by providing information about products, showcasing their benefits, and creating a desire to try them. A well-crafted ad can sway my opinion and encourage me to buy something I might not have considered otherwise.

Do you think social media is a good platform for advertisements?

Yes, social media is an excellent platform for advertisements because it allows brands to reach a targeted audience effectively. The interactive nature of social media also enables users to engage with the content, share their opinions, and influence others' purchasing decisions.

Band 6-7

00:00

In India, there are various advertisement media used in the market, first of all in the paper base and the posters. It's advertisement is used in decades, but nowadays, various other methods to represent the idea in the market, such as digitally advertising or the business promotion in the market. Just few days before, I have seen one of advertisement in the facebook, the advertisement is regarding for the second hand racing car, specially to inform about how to buy and how to sell second hand or racing cars in the market to various media or a customer, how to interact with them and how to analyze all the parameters as per the given step by step. And it is very useful for the present days, because nowadays the personnel are very busy, that's the reason.

Follow up questions

What do you think makes an advertisement effective?

An effective advertisement captures attention, conveys a clear message, and resonates with the target audience. It should evoke emotions or provide valuable information that encourages the viewer to take action, whether it's to buy a product or seek more information.

How do you feel about digital advertising compared to traditional methods?

Digital advertising is often more targeted and interactive, allowing businesses to reach specific audiences effectively. In contrast, traditional methods like print ads can have a broader reach but may not engage viewers as directly. Both have their advantages depending on the product and audience.

Have you ever purchased a product after seeing an advertisement? Can you share your experience?

Yes, I once bought a smartphone after seeing an advertisement online. The ad highlighted its unique features and offered a limited-time discount. The engaging visuals and clear information convinced me to make the purchase, demonstrating the power of effective advertising.

Practice other cue cards

Band 6-7

00:00

With the introduction of print media and other sources like electronic media, most of the advertisements are being uplifted and the level of advertisements is relatively high as compared to the bygone era and now many advertisements are being shown in the pop-ups. So recently when I was just scrolling the social media, an ad just popped up in front of me and I clicked on that and it was an ad regarding the new launching of iPhone 16 which was prudently very appreciable, adorable to me because I was really willing to buy the product and when I looked at the advertisement it was quite detailing, moreover it had a lot of, it had a lot of things that were mentioned in brief about the features of the iPhone. It was from the Apple company and the advertisement was made by some company by its own. In order to promote the company, the advertisers used illustrations too and it showed all the important features of the phone and while watching the advertisement I was really motivated and inspired to buy the product even as the advertisement was quite good in quality and also it had a brief description about everything, moreover the contact was also mentioned and undersigned. I immediately began to contact the person and it was a time when I was having a short of money so I saw that advertisement also contained the information regarding finance on the payment modes so it was relatively a very good advertisement that I can really appreciate and it was really fascinating to me to buy such a product.

Follow up questions

What elements make an advertisement effective for you?

An effective advertisement for me includes clear visuals, engaging content, and detailed information about the product. It should also evoke emotions or desires, making me feel connected to the product. The use of illustrations and quality production can significantly enhance its appeal.

How do you think advertisements influence consumer behavior?

Advertisements play a crucial role in shaping consumer behavior by creating awareness and generating interest. They can persuade potential buyers through emotional appeals, showcasing benefits, and providing essential information. A well-crafted ad can lead to impulse purchases or informed decisions.

Do you believe advertisements are necessary for businesses today?

Yes, advertisements are essential for businesses as they help in reaching a wider audience and building brand recognition. In a competitive market, effective advertising can differentiate a product from its competitors, attract customers, and ultimately drive sales.

Band 6-7

00:00

Okay, so last, just last week I saw an advertisement on my television and this advertisement was about a new mobile phone from a very, very renowned and branded company that we all know. The mobile phone is a flip phone, which means it can flip into a smaller phone, you can reduce the size of this phone. I mean it was an old idea that I had already seen a few years ago, but now we have incorporated couple of new things. First, a screen has been incorporated inside as well as outside the mobile phone for people to watch a mini-view of text messages or phone calls that they might get. I also liked about another fact that the mobile phone has five speakers, earlier mobile phones only had dual speakers, so only stereo imaging, stereo output was available, but now because there are five speakers, different instruments come from different speakers, as a result of which the sound is more immersive. I feel that technology right now is, how do I put it, is unnecessarily getting advanced when it comes to mobile phones. I mean we don't need mobile phones that are advanced so much that they take place of human conversation, human feel, human emotions, but unfortunately as of now that's not the case.

Follow up questions

What features do you think are essential in a mobile phone?

I believe essential features in a mobile phone include a good camera, long battery life, and user-friendly interface. Additionally, connectivity options like 5G and Wi-Fi are crucial for seamless communication and internet access. Ultimately, it should meet the user's daily needs without being overly complicated.

How do advertisements influence your purchasing decisions?

Advertisements play a significant role in my purchasing decisions. They create awareness about new products and highlight their features. A well-crafted ad can spark my interest and make me consider a product I might not have thought about otherwise. However, I also rely on reviews and recommendations.

Do you think technology is advancing too quickly?

Yes, I feel technology is advancing rapidly, sometimes at the expense of personal interactions. While innovations can enhance convenience, they can also lead to a disconnect in human relationships. It's important to find a balance between embracing technology and maintaining meaningful connections with others.

Show all 18 answers

Cue 1:When and where you saw the advertisement?

Begin by mentioning the specific time and place where you encountered the advertisement.
Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.

Cue 2:What the product was?

Clearly state the name and type of the product being advertised.
Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.

Cue 3:How you liked the advertisement?

Share your personal opinion about the advertisement's effectiveness.
Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.

Cue 4:And explain how you felt about it

Express your feelings after watching the advertisement.
Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.

Conclusion

Example

In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.

Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

Tips to answer this Cue Card

1: Lack of Specific Details

Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

Tip

Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.

2: Ignoring Personal Feelings

Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

Tip

Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.

Rushing Through the Cues

Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

Tip

Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.

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