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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.


Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.


Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.


Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.


Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.


    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.


    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.


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    I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.

    Talk about a toy you liked in your childhood
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    Anonymous student Band 8

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    The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

    Describe a time you were in a place where you didn't know the local language
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    Anonymous student Band 6.5

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    As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

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    When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

    Describe a book you recently read
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    It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band >7

    First time when I had seen an advertisement on the hoarding in my city, I was just aged 9. So it was clearly about Kisan Jam, Kisan Kichaps. So it is completely how fruits are grown, how farmers bring them and how they sell us naturally. So it was completely showing us how natural products can be changed into jam or juices which we can particularly use without adding any artificial colors or ingredients which might cause lot of problems like cancer or even thyroid effects. So the advertisement was quite mesmerizing and I had also told it to my friends. I was the one who went and brought the jam and juice sachets and the taste was also beautiful. The advertisement was particularly very much eye-catching where lot many people use many techniques to sell their products but this kind of feeling regarding to one's product of promoting it in form of advertisements and hoarding and investing a lot of money to just clear the ideology of healthy eating can bring lot of customers to a particular company which was known as Kisan and now also it is very big company. Still now we are using the products.

    Band 6-7

    Last week I saw an advertisement on TV. It was about a milk product, a new milk which is used by celebrities. It costs nearly 2 crores in Indian rupees. I was amazed at the product. It's really useful for only the rich people. I don't think that an average citizen can afford it. It was a very nicely well designed advertisement. The content was about cows being taken care of under special care to make a special kind of milk. That milk is highly nutritious and it contains important minerals and vitamins. That's why it is really expensive. I wanted to see the difference between that and a normal cup of milk which we get from daily use. That advertisement made me realize how nutritious food can make a significant difference in a person's life.

    Band 6-7

    So, I saw the advertisement when I came out of Infinity Mall, Mumbai. It was hanging on a pole and I stopped for a while and looked at it and tried to read what was written on that. So the product that was displayed on the advertisement was about the newly launched MacBook by Apple Company. I am not very fond of using Apple products, honestly, but when I read the advertisement, when I saw its features mentioned on the advertisement, then I felt that it was thought-provoking. It was a very good advertisement and the way they had listed the features of it were excellent and I really appreciated that. And I also felt that it would be helpful, but I also thought of a suggestion that it would have been better if the advertisement was also available in Hindi, because since it's India and most of the people do not understand English here, so it would have been a better opportunity if it was written in English as well, though ignoring the fact that the advertisement was very nice, well-written, well-structured, and hence I gained a bit information also about the latest MacBook launched.

    Band 6-7

    As social media plays a very crucial role in everyone's life, same as it is, advertisements are also very essential for purchasing and also for selling. Here I would like to talk about a chocolate which I saw on a advertisement. One day I was just scrolling on my Instagram feed and I suddenly watched an advertisement of Cadbury silk advertisement and I was very furious and curious about the thing. And I was very fascinated how it tastes and how the aroma of this chocolate would be. And immediately after watching this advertisement, I decided to search on various websites that this particular chocolate is available on any kind of website or not. When I found that this particular chocolate is not available right now in India, it is available in the foreign countries right now. But I was waiting for this particular chocolate for approximately 1-3 months. After the wait of 1-3 months, when I get this chocolate and when I taste this chocolate, it was a very mesmerizing experience for me. Even after eating this chocolate, I felt on 7th heaven. As well as I share this chocolate with my friends and they also like the taste of this chocolate and all in all, this was the experience which I had with this chocolate. And after watching this advertisement, I can bought this thing and I think that this is the best purchase which I bought after watching an advertisement.

    Band 6-7

    During my childhood, I went to shop with my mother and there I saw a very beautiful mermaid themed necklace along with children's favorite Kinder Joy. That was something unique, you know, usually Kinder Joy does not display jewelries like that. And the next day, I saw the advertisement of Kinder Joy along with the new jewelry they were publishing and it just blew my mind. I felt like I have already seen that necklace in that shop and I could have bought it there but then I couldn't, unfortunately. But then I was so happy and I enjoyed that moment. I was saying that I have already seen that necklace in that shop even before it came to TV. I have already witnessed history. My God, the things that I used to do in my childhood.

    Band 6-7

    There are many advertisement that I have seen but advertisement plays an important role in everyone life. Advertisement give us information about a new product that is a company and organization launch and a few months ago I have seen a advertisement of a mobile phone as a Samsung and brand of Samsung and the name of mobile is S25 Ultra. There are many features that seen in advertisement like quality of camera, display and other things and there are various variety of colors are available in S25 Ultra like grey, metal and green, lime and etc. And this advertisement was seen on a television because this is it.

    Band 6-7

    During the usual weekend visit to a nearby shopping mall, I happened to bump upon a product which was displayed in the Apple store front. So it was the new iPhone 16 with the latest iOS 26 update and they boasted really impressive specs and the one that particularly caught my attention was the immersive display and they had finally introduced a liquid display all over the new range of products and in this particular advert, they had turned the whole front display of the entrance into an iPhone screen and it was really an immersive experience to get a product demo at the front of the store and in liquid glass, I was able to scroll through all the piece of apps like I was just gliding through, it was just gliding through water. So basically, I was really dumbfounded to see cutting edge innovations like this happen in product tech areas when generally I am quite curious about tech so when I was presented with such a wonderful illustration of product, it was a truly mesmerizing experience and it almost prompted me to buy one but I reminded myself to not spend thrift and control my houses. So I ended up not buying the product but I always have an eye out for interesting tech products or eye-catching advertisements and to witness this advertisement was truly like a magnificent experience.

    Band 6-7

    Well, four years ago, I watched an advertisement which was on hair shampoo and it was a company named Sunsilk and it really helped. It was very inspiring for me seeing that problem which I also have seen that. So in that TV commercial, I saw that a girl was washing her hair and she was struggling with the problem of hair fall and itchiness in her hair. So I tried the shampoo after seeing that advertisement. I like that company and I thought it could be a trustable for me. So I choose that shampoo. As a result, it helped me a lot in growing my hairs and resolving my problems of hair fall. So it was a very nice and trustworthy experience I had with that company. It helped me out in my problem. I think I could suggest anyone else about that company too. They could use it. It is very helpful but I think it also suits you according to your hair type and your body. I think biotin also remains a very powerful role in hair fall so people should watch it also.

    Band 6-7

    it's common to get influenced by advertisements these days because of the influence and type of advertisement they provide so a product which I bought while going through my social media was a sunscreen which was really helpful and really helped me to maintain my skin quality and helped me remove my suntan and also helped me with improving my overall skin health it was a college day at the lunch break we were just I was just scrolling to Instagram when I stumbled upon an ad by a famous Indian celebrity advertising a sunscreen brand which they advertised as her own personal sunscreen at first I was doubtful that a multi-million dollar actor would prefer using such cream so when I bought it I was really skeptical about that and then when I started using that I started to realize why it's have such reviews and such great great appeal between youngsters because it's cheap and also solves the problem of this skin health among these youngsters so I bought it and I'm very happy and very personally I am very satisfied with the product and also

    Band 6-7

    Yesterday when I'm going to my office on a cab, I saw a boarding which displaying a scent bottle which attracts me very much. In that advertisement I saw that the perfume long lasts for 12 and more hours. So I think about it and after I came to my office, break time I went out and also again I saw that poster. So I think that advertisement will change our minds. So after completing my work and all and I went back to my home and get some fresh up and relaxed. When I switch on my TV to watch any kind of programs, again I saw that advertisement which showing me perfume long lasts. And okay, let's try. So I tried, I ordered it online by Amazon and I tested it. Like this, advertisements will influence a buyer's mindset. Actually I don't need that perfume but even though I purchased it because the advertisement shows me repeatedly. When I wake up it shows me, when I'm going to office it shows me. Like this, advertisements are very influencing thing in buyer's mind. This is what I actually can speak about advertisement which is experienced in my life. Yeah, that's
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