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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.


Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.


Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.


Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.


Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.


    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.


    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.


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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6-7

    I saw this particular advertisement on Instagram the other day and I liked the clothes. It was about an online shopping brand and I loved the clothes from there. It had different new variety of clothes. I loved the fabrics, just the pictures. That looked so good and the fabric looked quality. I liked it so much that I ordered a number of them. Even in person I liked a lot of them. There was this one particular piece that I ordered which I liked the most because it was my favorite color. I liked the fit, I liked how it felt on me, I liked how snug it fit me and I liked that it was such a quality fabric in such a reasonable price and that is why I loved that product and that brand and that advertisement which I saw. I ordered some for my family.

    Band 6-7

    I saw an advertisement on TV about an air fryer. The advertisement showed a person who is trying to lose weight, however, he gives in to his cravings of fast food and fried food. So the air fryer presents a solution for it, in which you can fry foods but without the oil. The features of the air fryer were very well presented in the ad, such as baking, reheating as well as frying anything that you want. I really loved the advertisement as I resonated with the person who was trying to lose weight in the ad and it made me think that this is something that I can do as well. I purchased it after seeing that ad, the ad was so powerful that it prompted me to buy it as soon as possible and after using it I discovered that the ad was very true to its nature and the product was just as seen on TV. I did not expect it because it is once in a blue moon that a product matches the features seen on the ad, however, I was flabbergasted after using it because it had all of the things that I needed and all of the things that it portrayed in the video.

    Band 6-7

    The advertisement which I had seen was a recent one, the product was PediaSure which is a multi vitamin and nutrition powder for kids aging from 2 to 7 years. They have varied products for age appropriate and varied products for kids. The product has around 21 multi vitamins and minerals, DHA and many other proteins which help their development of brain and body, they help kids increase their memory power and immunity.

    Band 6-7

    I precisely remember this advertisement that I saw a couple of days ago when I was scrolling through my Instagram feed. Usually I end up seeing a lot of advertisements but this one caught my eye because it was quite special and quite intriguing. It was about a newest launched Apple MacBook. Now the reason it caught my eye because I was looking for a new laptop for myself. I've been struggling with having nothing personal, having no personal gadget of my own. I usually end up using my brother's and my sister's laptop. The advertisement was quite unique and it was the latest Apple's launch. It shows how smooth the software of this particular MacBook is. It also showed how compact the size of the MacBook was which is again suiting my priorities because I would want something that I can carry at any places even if I'm going to work or just going to catch up with my friends. I do need my laptop with me so that if I get a call from work and if I want to complete

    Band 6-7

    With the introduction of print media and other sources like electronic media, most of the advertisements are being uplifted and the level of advertisements is relatively high as compared to the bygone era and now many advertisements are being shown in the pop-ups. So recently when I was just scrolling the social media, an ad just popped up in front of me and I clicked on that and it was an ad regarding the new launching of iPhone 16 which was prudently very appreciable, adorable to me because I was really willing to buy the product and when I looked at the advertisement it was quite detailing, moreover it had a lot of, it had a lot of things that were mentioned in brief about the features of the iPhone. It was from the Apple company and the advertisement was made by some company by its own. In order to promote the company, the advertisers used illustrations too and it showed all the important features of the phone and while watching the advertisement I was really motivated and inspired to buy the product even as the advertisement was quite good in quality and also it had a brief description about everything, moreover the contact was also mentioned and undersigned. I immediately began to contact the person and it was a time when I was having a short of money so I saw that advertisement also contained the information regarding finance on the payment modes so it was relatively a very good advertisement that I can really appreciate and it was really fascinating to me to buy such a product.

    Band 6-7

    There are many advertisements that I saw on TV that caught my attention. And the first one is, it's about a marker, a permanent marker. So the advertisement goes like this, a wife lost her husband and everyone are mourning surrounding him and the wife is crying and suddenly the husband wakes up and said, everyone got scared thinking he is a ghost and the flashback is like this. Instead of applying sindoor, which is a red powder usually worn by a married woman, instead of gifting him a sindoor, a husband gives her a marker, basically a red colour permanent marker. So from then she started applying a marker on her forehead. So that saved his husband. And the next ad was about the jamun. A kid ran towards his mother saying that he won second place in the running race. So he demands his mother to prepare a jamun. So being happy, her mother starts preparing for it. Then his father gets involved and asks, how many were there in the race? And he says, just two. So this was the ad which I found very funny. And the next was about the fat pill. A woman sold us a pill and the pill goes inside her stomach and splits up from which a man comes out and basically he is a police. Whenever a man or anything gets past him, he will do the checking and if it has any oil content or fat content.

    Band 6-7

    so recently I came to know about a brand called bliss club so I saw this advertisement on my Instagram which actually is about gym wears so it is very interesting because usually gym wears are which I used previously are very tight-fitting and very skin irritable but this advertisement came with a different idea that it's not about what you wear to the gym it's just about whether you are comfortable in what you are wearing so this brand this advertisement shows that it's about how you feel after wearing it not it's removing the stereotype of wearing things so it's and moreover they're encouraging cotton items so they are 100% cotton 100% handmade with cotton so it's a plus point so it's very nice to see such kind of advertisement because nowadays rather than impressing someone it is very important that to feel confident and comfortable in whatever we are wearing so this brand is this advertisement so this

    Band 6-7

    The recent advertisement that I saw was the new momos flavor from Prasuma. The momo consisted of the filling of corn and other chopped vegetables. I saw that advertisement on YouTube. I generally look for those flavors in YouTube channel so as to get an idea about the flavors because the YouTube vloggers get a good review for the exotic flavors that are present in the momo filling. Apart from that, I also found that it had got 5 star rating on the Google advertisement so I think that it was the best momo I could ever have, best chosen momos that I could ever have. In order to ameliorate my effects of stress, I generally have a plate of momos from the market but if I have the option to go for easy and friendly option, I choose to taste those frozen momos and this came out to be the best option for my evening snacks.

    Band 6-7

    The advertisement is one of the important factor in selling our product based company. The advertisement means what we have showcasing our product to the society. In recent days I saw one of the advertisement in our social media that is too funny because it is related to fat reducing product. They are telling that without any exercise or without any diet maintenance we can reduce the fat within a week. I feel that it is too funny it is not workable in the real world and while advertising we have to keep in mind that what we are advertising it must be realistic and it can be implement it can be applicable to the society. I think this advertisement was not applicable to the society because there is major drawback in the advertisement itself and further more I would not like to see about the products because of their advertisement itself moreover the advertisement is one of the fact or one of the thing which will address our product very efficient way if it is if the advertisement is good means definitely the customers or the clients will definitely attracted towards our product. Advertisement is one of the fact that is first impression what we have given to given to my product in other mindset it must be realistic and also creatively if you

    Band 6-7

    I would like to share my experience. I would like to speak about advertisement which I have seen from YouTube advertisements. So the product is air purifier. It is a portable one that is the catch and the key point of the product is advertisement. It is a portable one and it is rechargeable using a USB cable and what attracted me towards that air purifier was the advertisement which has been led by one of the prominent actor and my favorite actor whose name is Prabhas. He is a Bahubali leading actor. There is a movie called Bahubali and it is a very huge massive blockbuster movie and he was the lead actor in the movie and also he is my favorite actor from the childhood. So when I saw him advertising this product that made me more attracted to the product and he claims that he uses this air purifier at his home also and this air purifier runs on battery and it is a portable one and it can be recharged through solar energy. So whenever the battery is low, we can just keep it outside in the daylight. It gets automatically recharged from the sunlight using the solar technology and it is more affordable and it is advised.
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