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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.


Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.


Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.


Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.


Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.


    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.


    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.


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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band >7

    One advertisement that really stood out to me was a television commercial for a luxury smartwatch brand which I saw a couple of months ago. I watched such a captivating ad that it instantly grabbed my attention and left a lasting impression. The advertisement begins with the cinematic shot of the sleek, minimalist watch face glimmering under a soft spotlight set against a dark, sophisticated backdrop. As the camera slowly zooms in, a rich, soothing voiceover narrates how this smartwatch seamlessly integrates cutting-edge technology with timeless craftsmanship. What made the commercial particularly striking was the way it showcased not just the product itself but also the aspirational lifestyle associated with it. The ad transitions to a series of dynamic scenes featuring young professionals and adventurers. There is a man sprinting up the Rue mountain trail, his smartwatch tracking his heart rate and elevation in real time. Then a woman dressed in the crisp business suits glances at her watch during a bustling city commute effortlessly managing her schedule and messages. Each minute is masterfully shot and vivid color grading and energetic.

    Band 7

    This is about a time when I was driving down to town along with my friends, in my home town Mumbai. So we were on the highway and as I was passing a billboard, I saw this pretty flashy advertisement of the iPhone 15. You could say that the demonstration was absolutely astonishing. The way that they demonstrated how useful each feature of that phone was, that caught my eye. It was a brilliant piece of cinematography and the use of colours was appropriate for anybody to take a glance at it. I would say that that ad was very inspiring. Not only did it give me a sense of exhilaration, a need to explore that phone, but that ad also made me realise the hard work that goes beyond what we see on screens. The thinking that goes into directing an ad for the masses.

    Band 7

    One day, when I was going Delhi from my home to visit a friend, I saw a billboard in which an Apple iPhone was advertised. And I got very attracted to it because the advertisement billboard was very minimal and eye-catching. It quickly got my attention and I saw the features of it. It mentioned that it has a new A15 Bionic chip, new display, 120Hz display, new speakers and frame design and I quickly got interested in that phone. So I searched it in my mobile phone and then I was very surprised to see its features. Then I finally decided to purchase it and when the Diwali came on sale, I purchased that phone. I am very happy about it that I have purchased this phone which is very good and very economical.

    Band 7

    When I was scrolling through YouTube, I found myself stumbling upon an ad created by the brand called Nothing. Nothing is a new smartphone and technology brand that creates innovative tech products like smartphones, earphones, laptops, and whatnot. The ad was about the new smartphone that they had launched, the Nothing Phone 2A, which was a budget smartphone of their flagship, Nothing Phone 2. It had a very interesting design which appealed to me a lot and it gave me a vibe of minimalism which I am very fond of. Nothing is a company which focuses on design and innovation rather than the value for money and creating what is best in that price which I really like because companies now, I feel like, have lost a taste of design and what the consumer wants. All the smartphones in the market look the same right now and Nothing is the only company that builds innovative products that appeal to a certain segment of customers. Of course, design is subjective and nobody is going to like their new glyph interface that is behind the phone but to the ones that it appeals to the most, they are most likely to end up buying that product and that is what I did. I ended up buying the Nothing Phone 2A which has been my daily driver of a phone for a year now and my experience has been phenomenal. The phone not just boasts a bold design but it also has key performance that is sufficient to carry out my daily tasks. This was truly an amazing advertisement.

    Band 7

    Well, in the last week, I happened to see an ad of a product called Univest, which is about the getting recommendations of a stock market analysis or movements, either the when should we buy the stock or when should we sell the stock, when should we hold. So it gives suggestions about those things. And this was I had already known this product from my friend, but seeing this reel on Instagram, it was very refreshing. And I just like the way they repackaged it in the Instagram reel or in social media reels. And I think the use of technology after watching that product or after seeing that ad, I feel that the technology has really changed the way people are advertising these days. And it was a very novel and novel and also a very unique way of reaching to people. Moreover, it also helped me to understand the product in a better way because of the practical solution or practical use of that product. And I did assign to that service and product after looking at watching the.

    Band 7

    About 2 months ago, I came across an online advertisement for Apple's AirPods Pro 2. While watching a tech review video on YouTube, the ad played as a 30 seconds capable commercial right before the review began. The product being promoted was Apple's latest wireless noise cancelling earbuds. In the spot, they opened with a close-up of the sleek matte white charging case popping open, then cut to dynamic everyday scenes. Someone cycling through a windy coastal road while music pumping, a student switching from a lecture to a busy cafe yet staying immersed, and a computer blocking out subway noise to take a phone call. What really stood out was the cinematic production. The editing was crisp, each 2-second shot highlighting a key feature, adaptive transparency, spatial audio, battery life. The soundtrack paired perfectly, an upbeat electronic track that built to a satisfying beat drop just as the earbuds' high-fidelity sound was showcased. I was genuinely impressed. The ad balanced emotion with information, it didn't just list features, it told a story of how these earbuds seamlessly fit into different lifestyles. After watching, I felt both inspired and convinced. I'd been hesitating between several brands, but this commercial made me believe the AirPods Pro 2 would genuinely improve my daily routing, whether on Zoom calls or weekend runs. Within the week, I'd pre-ordered a pair. Overall, it was one of the most effective tech ads I've seen because it combined striking visuals into a cohesive narrative that resonated.

    Band 7

    Advertisement has a great role in our society because they are leading us. We are inspired and encouraged by them and by things. So it has been an unavoidable thing in this tech society. I was watching a movie on TV and then there came an advertisement on Entry app. It is an online platform to study and get a job. I got stuck in Data Analytics course because I love working with data. I was very curious to know about the course and also want to study. I took a premium account in that app and I began to study in that platform. In my opinion, it is a very useful app for me.

    Band 7

    Ister day I saw a stupendous advertisement in the TV. In the advertisement, two boys were playing football in the no man's land between India and Pakistan. The advertisement was of a mobile network named Airtel. Airtel is one of the largest network provider in India. It has 2G, 3G, 4G and currently 5G signals. The advertisement emphasized on the importance of friendship and moreover it showcased the importance of the need of connectivity between two people. Also it showcased the need of the communication of ideas between the people. The ad's music was composed by A. R. Rahman. He was an Oscar award winner for creating the best music for the film Slumdog Millionaire.

    Band 7

    I am an avid smart watch fan. Generally, as like others who prefer to use premium watches from Swiss Rolex, I prefer to use smart tech watches like especially from Amazfit and Samsung. I was fed up using this second grade Indian made smart watches from Noyce which were cheap and affordable. However, they lacked the premium features in calculating our precise accurate calculation of our heart beat, the distance we travelled for exercise. So, I checked through an advertisement in Google where I found my perfect fit which was Amazfit. It is a Chinese smart watch which is quite a bit expensive when compared to the others, costing around Rs.18,000 and it had all the premium features which you wanted from a good smart watch with accurate GPS and more precise biosensors. I bought the watch around 2 years back and it has been the best buy ever I bought. I used to always wear it when I used to go to my college, travelling, going for jogging and also doing my necessary exercises especially in the gym. I am always very specific about my exercise data and fitness.

    Band 7

    I'm going to talk about an advertisement which introduced a product that I have seen. So while I was browsing through my social media account, I saw an advertisement which showed about a foundation cream that can be used for the face. So when I saw the advertisement, it really captured me because it was very describable. Like all the details where it made me to want to buy that product and use it. So the product was very good. I have bought it recently and I have used it. So it has provided me more beauty to my face and I really enjoyed using that product. So I would recommend using that product to everyone. It was from a brand named Faces Canada and the advertisement itself was very eye-catching and it showed many details about the texture and beauty that will be given to a person's face. So I found it very useful in my daily routine as well. So I would be using it in the future days as well while I travel as well. It's very efficient to use and it's not that very expensive. So I found it useful.
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