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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.

Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.

Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.

Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.

Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.

    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.

    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.

    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.

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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6-7

    I recently came across this magnesium body lotion which puts you to sleep and that was a really fascinating idea. I came across it on Instagram, I first saw it on Instagram and the one thing that I really liked was the fact that the ad was promoted, the product was promoted by the founder itself. She was actually acting in that ad and she was marketing the ad herself, marketing the product herself and which I found to be very beautiful because I think very few people do that. I like that concept a lot and the product was a body moisturiser that you can use when you have a really hard time falling asleep and I like the product idea also because us as people nowadays with the hectic life we really struggle to fall asleep and I feel that these kind of products are really needed. So this was the very first time I heard about this magnesium body lotion, it's from a brand called Hoop and it's really good to see products that actually work.

    Band 6-7

    In my perspective, advertising plays a crucial role in introducing a product or increasing your brand value. I have two products in my mind that got my attention and they are Asian Paints and Red Bull. Coming to the Asian Paints, their marketing level, their advertising level are very huge because they put up a town blasting their colors all over the city, where it got hyped and their sales got very much high after that advertisement. And also, I like their marketing and the tech they used in their industry, because they use a very unique tech distributing their paints to the warehouses, because they do not send the bulk quantity of products to their warehouses, because they will get to analyze how much colors are frequently the customers are buying, they will send according to the data to the warehouses, whereas on the other hand, I got my eyes on Red Bull Advertisement, where they do stunts with helicopters, bikes, cars and everything, they put on their brand on those vehicles and they support for F1 racing and everything, they do 80% of their marketing and 20% of the sales, because they wanted to people know that their brand exists and they may make people think that it's a scam.

    Band 6-7

    Recently I came across an advertisement on my television. It was about stainless steel products, mainly utensils and it was a very brilliant advertisement I have ever seen in my life. It was a very practically tested advertisement video and I quite liked it because it looked very realistic and the reviews were also very good and I quite liked the product. Because of its features, we can cook in it without any hesitation of getting burnt etc and it was a very helpful product for every human being who loves to cook.

    Band 6-7

    No audio text available

    Band 6-7

    Advertisement which I recently saw is of Milk, Milk and Products, that's Country Delight app. It's an app, we can order through it and they'll deliver the next morning. So I liked it very much, though it is not there in our city, but I downloaded the app and tried ordering, then later I got to know that they'll be here soon. What I liked about it, they have vast number of products like Buffalo Milk, Cow Milk, Ghee, Butter, Coconut Milk and they all are free from preservative and their branding is very nice. They promise the quality and I searched on Google also, their reviews are great and the way of expressing their branding is very good. I appreciate it. So there are many ads which comes in different different apps while watching YouTube videos, but this fetched my attention as it completes the basic needs of the people, like whenever if someone comes to the house, suddenly we get short of milk, milk products or something like that, so we can just order it and they'll deliver it. If we want early mornings for the evening teas, we just have to book it priorly, six hours before we have to book it and moreover, it is they give lots of discounts, so we

    Band 6-7

    Yes, this is also an interesting question, but when I was in my home, I saw the advertisement on the TV that is related to the cream or gel based sunscreen that actually tempt me to use this, but I never used sunscreen in my entire life till date. I love it so much because the way they are describing their product and the way they enhance the color and everything in the advertisement tempt us to go and buy from the store just by now itself. So that's why those advertisements feel me to buy sunscreen and after that, after one or two days, I started using the product which I have seen in my TV advertisement. So that is why I like and the result was also very good at first itself. So it was quite interesting for me to use the product at first, but day by day the results are getting better and even I suggested to my friend also because the sunscreen gives a good result.

    Band 6-7

    One advertisement which I remember is smart watch, it is exactly same what my friend gave me on my birthday and it is really good, good in shape and good in color if we can say and whenever I see I am happy and I thought of a lot of memories behind there but I wanted to share my experience related to that smart watch, it was very good, it can, it helps me to improve my sleep because he can track my sleep, he can track my steps, he can track overall my heart beat, overall my performance, what I work on a particular day, what I need to be worked on that day, so it helps me to improve that, so it really helps me to track my overall sleep, which really helps me.

    Band 6-7

    I've seen a product of using a sunscreen, it's very beneficial for our use because the UV rays which comes from sun, it affects our skin a lot of, so being protected by the sunscreen is a kind of cure, we protect from UV rays and some kind of germs which can affect our skin's soft tissues, so I think it's very good use to use sunscreen, while sunscreen is a kind of cure.

    Band 6-7

    Recently, in my company, I show advertise of Angular which is product of Google for developing single page website which help developer to make website which is only in single page and they not need to move it for further github and any other remote platform of the website. In addition, it also provide the easy use and as possible as quickly response to the developer and help them to identify new errors and new bugs which available in society. In addition, it also provide security problems and how malicious events and any problem can occur in that product. The products also have a new functionality of doing instead of refresh, you just click on the element of windows and without installing new data, it will relocate to the next route of the website. Likewise, it also have a new functionality of event occurrence and event management for the website. The product that Google deliver it is very at low cost and the simple or starting part is free of cost for individual who using it first time and it is free for 15 days of use. Then you need to buy a subscription of that product which is 29$.

    Band 6-7

    I recently saw a product advertisement of a skin care brand and that is very good. I feel like buying that thing, buying that product. It is focusing in such a way that it is very useful and makes sense for us or me. And the advertisement is very straightforward. I see on my mobile when I am watching videos.
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