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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.

Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.

Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.

Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.

Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.

    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.

    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.

    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.

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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 7

    I would like to talk about an advertisement for a product that I recently saw and found quite interesting. A few months ago, I came across an advertisement for a new smartphone for Samsung while watching a YouTube video. The ad immediately caught my attention because of its bright visuals and modern style. The advertisement showed the phone's main features like its high-resolution camera, fast charging, and powerful processor. What impressed me the most was how the camera quality was demonstrated. They showed pictures taken in low-quality, low-light, slow-motion videos, and ultra-wide shots, which looked extremely professional. The colors were vibrant, and the transactions in the ad were very smooth. Another part of the advertisement that stood out was the way they highlighted battery life. They showed a person using the phone from morning till night, taking photos, watching videos, and playing games, yet the battery still lasted the whole day. This felt very practical and relatable because battery life is something most people care about. The background music was energetic, and the overall presentation was very engaging. After watching the advertisement, I actually felt interested in knowing more about the phone and even considered buying it. Although I didn't purchase it immediately, the ad definitely created a strong impression. Overall, this advertisement was memorable because it was visually appealing, informative, and well-designed. It showed how

    Band 7

    So, I am going to describe an advertisement that introduced me to a product. I remember I was on my way home after I had given the final exam from a series of 5 examinations that I had to sit for during my CBSE 12th examinations. It was a beautiful Samsung S24 phone and I noticed it while we were stuck in traffic. It was on a huge billboard that pictured it in a very artistic way. It had a unique colour of pastel purple which was very appealing to my eyes. Also, the phone was portrayed as Fan Edition meaning that it was specifically designed keeping all features in mind for lovers of the Samsung series. It had a very sleek and modern design. I remember feeling that I really want the phone and to my surprise, when my results arrived for the board examinations, my father took me to buy the same exact phone that we saw on the billboard. So, the advertisements were great.

    Band 7

    I will like to discuss about an advertisement that I saw on television. It was an advertisement of a soft drink which is available in India. The name of the soft drink is Thumbs Up. The thing which attracted me the most about the advertisement was the brand line and in our native Hindi term it is tells aaj kuch tufani karte hai and which when translated in English it tells that let's have some adventure today. The product is black in color. It is a soft drink and it is sweet and when you are going out with friends or when you are chilling at home you can have that soft drink. It also helps in digestion. The advertisement was given by one of my favorite Bollywood superstar Salman Khan and sometimes it also portrayed actors like Hrithik Roshan and John Abraham. The advertisement shows that the superstar is coming in a motorbike and then he is traveling the mountains with that motorbike and after he has a sip of that soft drink he gets more energy and he crosses those mountains in that motorbike. So it tells us about the adventure that one can have after having that soft drink and I was really thrilled to watch that advertisement and I was quite excited to try that product. When I first saw the advertisement I was like I need to try this product and I nagged to my father that he should bring this soft drink and when I tried it I felt good but it was okay not worth the hype. It is not something that is too out of the box and yes I will like to try it again sometime soon.

    Band 7

    I would like to speak about the most recent advertisement that I saw on my TV. It was about oats. So I have been staying alone for the past few weeks now and it is very difficult for me to cook. So I was searching ways of eating healthy food. And this is when I came across the advertisement of oats. I was super happy after watching this. In addition to this I also went to the nearest wellness store and purchased oats instantly. I came home and I cooked it. I followed the instructions that was written on the packet and it tasted very good. My experience of watching the advertisement was fully a satisfactory experience as the oats tasted exactly how I expected it to taste. The advertisement was so catchy that I didn't even think twice before leaving my house and going to buy the product.

    Band 7

    Alright, so I'm going to tell you one of the advertisements I saw and that really grabbed my attention. It was of Apple's iPhone 13, which was really attention grabbing due to the fact that it focused on creating inclusive technologies for people with disabilities and that was really remarkable the way they integrated into that advertisement showing how Apple is creating technologies which are considering not only people who have disabilities but who are struggling to learn technology in this age of technology revolution. So that's one advertisement which I found really captivating. I personally haven't bought iPhone after that but I was really left in awe of the vision and mission of the company through that advertisement and I believe it had a lasting impact not only on me but on everybody who saw that advertisement and it featured the AI assistant, the voice assistant technology that allows people with visual impairments to be able to navigate the phone features, people who had certain other disabilities like people who had no hands could still use it. So that was wonderful.

    Band 7

    It was after I got severely tanned because I was staying in the sun with no sunscreen applied on my skin and there was actually an advertisement on Instagram regarding Gahar Soaps, D-Tan. And there was a small dialogue written on the label of the soap saying, I have done a PhD in removing body tan and actually found that kind of marketing idea very exquisite. So I ordered it, my mom was like, okay let me do research it before having me ordering it. So then she ordered it by herself and she told me how to use it. I started using the Gahar Soaps and later, after three weeks or after a month, depending on how I'm actually using it, my tan actually started to fade away. So basically, it's not only about the soap but also the water. If the water is not that good, D-Tan is not going to work properly. So better the water, better the process of working it and better the progress. But yes, overall, if I have to say about the product, it's an amazing product. If anyone gets tanned and they want to get D-Tanned, they should use the product. Because it has helped me get my origin color back, it has made me feel like, yes, this is me. Because when I was tanned, I felt like I was living under someone else's skin. And of course, all skins are beautiful but I just felt like mine was completely ruined. And I never felt like myself after all these changes on my body. So, yeah.

    Band 7

    One memorable advertisement that introduced a product is the Share A Coca-Cola campaign by Coca-Cola. This campaign personalized Coca-Cola bottles by printing people name on them, inviting consumers to share a Coke with name. The commercial showcased people eagerly searching for bottles with their own names or those of their friends and family, reinforcing the idea of making connections and sharing joyful moments. The impact of this ad was powerful for several reasons. Firstly, it made the product feel special and personal for each buyer, turning a simple drink into a thoughtful gift or a conversation starter. Secondly, the ad showed real people discovering bottles with their names, exchanging smiles and sharing happiness, a universal message that everyone could relate to. Additionally, the campaign encouraged social interaction with people, sharing pictures of their personalized bottles on social media, which further amplified its reach. So, the Share a Coke ad not only introduced a new twist on a classic product but also created an emotional bond between the brand and consumers, making the act of buying and enjoying a Coke a shared memorable experience.

    Band 7

    The product that I want to talk about, that I recently saw an advertisement in YouTube, is actually a software product. It's not an actual physical product. The product's name is Surfshark VPN. Surfshark VPN basically offers a VPN service where you'll be able to change your network or IP address from your current location to any of the other locations from across the world. The way the advertisement was portrayed is that we know that we have a lot of OTT platforms like Netflix, Plane Video, Disney+, but some of the content that we want to watch is region locked. So, Surfshark exactly helps you to address that issue. It gives you access to different IP addresses. You can access Netflix from US, Canada, and still be able to consume the content which are region locked. This was a big plus for me and I was sold at this point. On top of that, with the growing digital world, Surfshark provided a lot of security in the digital world for me and helped me to generate an encrypted email ID which can be used in websites which I don't trust but I still want to use. So, all these things made the product a definite purchase for me and the price also was very affordable. It was like $2 per month and I had to pay for 24 months at the go. One more plus was that I could share this with multiple of my other friends. So, we could share the overall price among us to get a very good deal.

    Band 7

    An advertisement that I've seen before of a product that really impressed me would be definitely an ad of a protein powder. I saw this ad on television where it showed the brand Muscle Blaze and it showed there was an athlete who was very weak and couldn't hit the gym very often but since he started to take in protein, his lifts got better, he started to hit personal records as well and in the meantime, his body grew a lot. So that is what really hit me and on top of it, they actually hired a lot of influencers helping to build the bodybuilding community. That is how I feel that this ad was one of the best ads I've seen that really got me into the product and I have been using their product, the Muscle Blaze whey protein since the last, I believe, 3 years and apparently, the quality has gotten better and it has become such a big brand which shows that how important advertisement is. The brand started off with barely protein powders but now, they have creatine, they have pre-workouts and they also have various different health supplements, even multivitamins and fish oil supplements and what not. So I think that is also one of the ads that has really helped me to understand the whole marketing of a company and really, they have grown because of it and that ad has sticked to me. I still use their product. So definitely, that is one of the ads that I feel has been very important to me and which has really affected me.

    Band 7

    An advertisement which I remember introduced a product to me which I have seen is an advertisement which I saw few months ago on YouTube while I was watching a film. It was about a mobile phone named Vivo T4X and it explained to me all the features with the clarity and with the high precision. Moreover this ad was very unbiased as it didn't exaggerate the features, it showed everything in a very creative manner unlike other advertisements which are often misleading. They try to show something which is not actually available in the product they are trying to sell. They are just trying to extort people. That's what I feel like about other advertisements. So that's what make this advertisement stand out from all other advertisements. Moreover I feel like this advertisement introduced me to something very good. After trying the product, after buying this mobile phone I realized that this website advertisement was actually very honest because it showed that I can get like 156 GB storage and some RAM and with a good quality camera. After using this product I've seen, I've realized that this is completely true. There's a 0% lie to it and I feel like this is the biggest reason why this advertisement was the best and the most honest.
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