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Describe an advertisement which introduced a product you have seen: IELTS Speaking Cue Card

You should say

  • When and where you saw the advertisement?
  • What the product was?
  • How you liked the advertisement?
  • And explain how you felt about it
Show all 93 answers

Cue 1:When and where you saw the advertisement?

  • Begin by mentioning the specific time and place where you encountered the advertisement.
  • Describe the context, such as whether it was on TV, social media, or a billboard.

Example

I first saw the advertisement for the new smartphone while watching my favorite TV show at home last month. It was during prime time, and the ad caught my attention because it was vibrant and featured a catchy jingle.


Cue 2:What the product was?

  • Clearly state the name and type of the product being advertised.
  • Mention any unique features or benefits that were highlighted in the advertisement.

Example

The product was the latest model of the XYZ smartphone. The advertisement showcased its impressive camera capabilities, long battery life, and sleek design, which made it stand out from other smartphones in the market.


Cue 3:How you liked the advertisement?

  • Share your personal opinion about the advertisement's effectiveness.
  • Discuss what aspects of the ad you found appealing or unappealing.

Example

I really liked the advertisement because it was visually appealing and engaging. The use of bright colors and the upbeat music made it memorable. Additionally, the way they demonstrated the phone's features through real-life scenarios was very convincing.


Cue 4:And explain how you felt about it

  • Express your feelings after watching the advertisement.
  • Mention if it influenced your thoughts about the product or your purchasing decision.

Example

After watching the ad, I felt excited about the smartphone and intrigued by its features. It definitely made me consider buying it, as I was looking for an upgrade. The ad left a positive impression on me, and I even discussed it with my friends.


Conclusion

    Example

    In conclusion, the advertisement for the XYZ smartphone was not only eye-catching but also informative. It effectively highlighted the product's strengths and left me feeling enthusiastic about it. I believe advertisements like this play a crucial role in influencing consumer choices.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions that do not provide specific details about the advertisement. This can make your answer less engaging and informative.

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    Tip

    Include specific information such as the product name, the setting of the advertisement, and memorable elements that stood out to you.


    2: Ignoring Personal Feelings

    Do not overlook your personal feelings about the advertisement. Failing to express how you felt can make your response less relatable.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonated with you or how it influenced your opinion.


    Rushing Through the Cues

    Avoid rushing through the cues without fully addressing each one. This can lead to incomplete answers and missed opportunities to showcase your language skills.

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    Tip

    Take your time to address each cue clearly and thoroughly, ensuring you provide a well-rounded response.


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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6-7

    I love to watch advertisement because it help in exploring the new product which are available in the market now. I watch advertisement on television and mobile phone and these resources are great to watch any type of advertisement without any difficulties. Companies use advertisement to introduce their product in the market and companies also wanted that consumer would know about their product and its feature. Additionally I watched BMW advertisement and in this advertisement they said about its new car features such as sharp turns, speed, dangerous design etc. And since from childhood I am a big fan of sports cars so I loved it. In this ad they also teasing the Mercedes because Mercedes cars are not fast as BMW because Mercedes focus on comfortability whereas BMW focus on speed. This advertisement made my mind to get this car in future and I also recommended to my friends to watch that advertisement which blow me away.

    Band 6-7

    one day after during my hectic schedule I got some time to rest and at that time I was actually scrolling through my Instagram pages and all of a sudden I got to see an ad it was of a radio FM radio and the ad seems to be more fun as well as it seems to be heart-touching because in my in my point of view something that relates to some elderly people or relating to my parents that gives me that strikes into my heart actually so I just thought of buying your radio because in that advertisement also it was conveyed like my mother is a homemaker so whenever she feels alone is something like this radio is if she used to hear that she may not feel alone or she may feel like somebody is there for her to talk or for for her to listen her things like that so I thought of buying her so and I felt very happy after giving the this to her she was very happy but nowadays every day in the morning since she wakes up that is exactly in the 5 o'clock in the morning I can hear the sound of the radio so I can see a smile in her also after giving this to her and that gives me an immense pleasure to me and something I have done all of a sudden which turns out to be so good I was happy and also I just felt so great thankful to that advertisement which made me buy the radio

    Band 6-7

    In current scenario, most of the products are available in the market are mainly depends on the advertisements and I also saw a advertisement about a hair straightener or a hairbrush from the company Urban Yoke and I saw it from the social media like Instagram platform, moreover I am a person who loves to maintain or set my hair very silky and shiny so I think that this product will help me to make my hair more convenient to my dressing style so I think okay, I will buy that, it is a hairbrush just like a comb, it has temperature adjustments and it also has a battery connected, whenever the charge comes we can put to the charger and able to charge it.

    Band 6-7

    So, I would like to talk about an advertisement of a product I saw which really left a great impact on me. The product in question was a set of edible cutlery. The first time I saw it was when it was a series of those flowers were hanging on my college walls. I was really intrigued by the branding, so I paused and had a good look at it to understand what it was about. I later came to understand that they were selling edible bowls that you could eat anything out of and after you are done you could actually eat the cutlery as well. One of the main selling points to me was the environment eco-friendly approach to our everyday lives. It was really important for us as people to grow and be more conscious of our impact on the earth and what we are leaving for the next generation. Moreover, it was targeted towards young people as we are the builders of the future. So, when I actually ended up trying it, I realized the product is actually offered in multiple flavors making it even more desirable and exciting for more people. I ordered it for the first time about five years back and since then it's been a staple in my house. Even my family has come to really love it. Every weekend after dinner, we tend to now have ice cream together within those chocolate flavored bowls.

    Band 6-7

    There are so many kind of advertisement I ever watched but here I would like to talk about one of my favorite advertisement last Sunday when I was in my home at 3 p.m. I started to watch the movie until my lunch and then I completed my lunch. Following this I proceeded to watch the movie and suddenly the advertisement was appeared on the way. Actually it was so interesting because it was about the Lux soap. It is my favorite soap and not only I love this advertisement because my favorite actress Aishwarya Rai was telecasted to this advertisement but I also learnt some good things about this way. First of all I learn this help me to improve my skin brightening. It's also demand on greater level because it fit the sports and my skin if you watch I need most the moisturizer. So she told it will provide greater amount of the moisturizers to my skin. So I allure that product and I decided I will definitely seek the product. On that time I was on 7th heaven because that was really nice product.

    Band 6-7

    I recently saw an advertisement on YouTube that says it's about an energy drink and this ad is shot by M. S. Gurney who is a former Indian captain. This ad is basically about a girl who plays cricket with some number of boys. This girl is a bowler basically who bowls the ball to the batter which is a ball. At first the girl felt so many difficulties in bowling. So this man who gave this energy drink to this girl encouraged the girl by giving and he gave some tips on how to bowl to this person. So later on she will bowl the guy who is batting. So I felt very bad at first because they humiliated the girl. Later on I felt very happy because the girl who is bowling to the boy, he succeeded by bowling some good balls. So we never humiliated anyone in our life.

    Band 6-7

    Actually I watch advertisement on TV whenever I turn on the TV and watch something so there are many advertisements but I liked the advertisements of perfume and the perfume was Water Girl and Kriti's stand alone and she was advertisement for Doctor so I think and I have used that Water Girl perfume and it's very nice perfume and actually the perfume it's about and the fragrance of that perfume was very nice moreover Kriti Senon she is a very nice actress and the way she showed that product it's really nice and about that

    Band 6-7

    In this state of the art era, advertisement is escalating day by day at alarming rate. Fortunately, Hemak Yooka demands me to speak in regards of advertisement, which introduced a product that I have seen in the internet. It is none other than a PS5. During summer vacation, I usually used my phone for watching movies on YouTube, and suddenly that ad pops up in my screen that is a PS5. It is a very catchy slogan that inspired me that is a play never like before. On the top of it, in that PS5 there is a lot of games and we play at 4K 60fps. That makes the game better and smoother. It is very beautiful to have a white color and have an A16 chip in there. What's more, in the summer vacation there is a heavy discount on the PS5. I own a car retailing shop and I am a freelancer of a car retailer. So I collected money for something around 60 to 70 thousand and I purchased the PS5 by myself. So when I went to the shop to buy a PS5 and that is very amazing. And shopkeeper also gave me the free controller that is a piece of cake for me. So cutting the long story into the short, I felt over the moon when I purchased the PS5 and that day was a red letter day for me.

    Band 6-7

    So advertisements in this fast paced life play a crucial role to influence someone's choice on buying any type of product. So one such moment when I saw advertisement on TV was regarding a tech digital device and that influenced my choice and on the next day I started saving up for it to buy it someday. So first and foremost this happened about 2 months ago while I was watching a sports match with my father while sitting on the couch and it was winter time so I was watching a match with my father when an advertisement of Samsung Galaxy Z mobile phone, latest mobile phone in the mobile world has popped on my TV and I was completely surprised and stunned by the visuals, graphics and even the background music. So being tech savvy I was mesmerized by the features like the new ones with the AI, you can actually take the backgrounds off from the pictures and do a lot of tasks with that mobile phone and it was like a 2 in 1 thing like it can become a mobile phone and when you open it it can become like a book or a tablet so it's not just a mobile phone it's a next level mobile phone device. So on the next day I started saving up from my job so that I can buy it someday because it's my dream and it's my dream mobile phone and I would really love to have it in my hand one day. So this is an advertisement that I saw on a television and influenced me so much so it shows how advertisements, the colors, the visuals and the music can influence the person and the person ended up buying it someday. Thank you.

    Band 6-7

    The advertisement I have seen is about a skin care product that is minimalistic. The product is very amazing. I am still using it and I will definitely use it till the future. I have seen the advertisement on the Instagram through the social media. The advertisement was very attractive. The product has very occluent features which attracted me so interestingly. The presentation of the advertisement has unique features. There is a full summarization of the product. It has been described how many times we have to use it. All the things are referred in it.
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