Describe an advertisement that you don’t like: IELTS Speaking Cue Card
You should say
- When did you see it?
- What is it about?
- Where you saw it/how you came to know about it?
- Why you didn’t like it?

8 unique answers with expert feedback
Band 6-7
00:00
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00:00
Follow up questions
Follow up questions
What impact do you think advertisements have on society?
How do you think advertising regulations could be improved?
Have you ever been influenced by an advertisement? How?
Band 6-7
00:00
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00:00
Follow up questions
Follow up questions
How do you think advertisements influence people's perceptions of beauty?
Have you seen any positive advertisements that promote diversity in beauty?
What changes would you like to see in advertising regarding beauty standards?

IELTS Cue Cards asked last week
Reported by Leap students who gave IELTS
Band 6-7
00:00
/
00:00
Follow up questions
Follow up questions
What types of advertisements do you generally find appealing?
How do you think advertisements influence people's choices?
Do you think there should be regulations on certain types of advertisements?
Band 6-7
00:00
/
00:00
Follow up questions
Follow up questions
Why do you think advertisements have such a strong influence on people's perceptions of beauty?
How can advertisements promote a more inclusive view of beauty?
What role do you think society plays in shaping the messages conveyed in advertisements?
Band 6-7
00:00
/
00:00
Follow up questions
Follow up questions
What types of advertisements do you think are more responsible?
How do you think advertisements influence people's behavior?
What role should the government play in regulating advertisements?
Cue 1:When did you see it?
- Mention the specific time or occasion when you first encountered the advertisement.
- Provide context about your environment or mood at that time to make it relatable.
Example
I first saw this advertisement about three months ago while watching television in the evening. It was during prime time, and I was looking forward to a relaxing night after a long day at work.
Cue 2:What is it about?
- Give a brief overview of the product or service being advertised.
- Highlight any specific features or claims made in the advertisement that stood out.
Example
The advertisement was promoting a new brand of instant noodles that claimed to be healthier and tastier than others on the market. It featured a catchy jingle and colorful visuals of people enjoying the noodles at a picnic.
Cue 3:Where you saw it/how you came to know about it?
- Specify the medium through which you saw the advertisement, such as television, social media, or billboards.
- Explain how this medium influenced your perception of the advertisement.
Example
I saw this advertisement on television, which is a common way for brands to reach a wide audience. However, the over-the-top presentation and unrealistic scenarios made me skeptical about the product.
Cue 4:Why you didn’t like it?
- Discuss specific reasons for your dislike, such as misleading claims or annoying presentation.
- Relate your feelings to broader issues, like consumer trust or advertising ethics.
Example
I didn’t like the advertisement because it seemed very exaggerated and unrealistic. The claims about the noodles being '100% healthy' felt misleading, especially since instant noodles are generally not considered nutritious. Additionally, the jingle was so catchy that it became annoying after a few times of hearing it.
Conclusion
- Summarize your overall feelings about the advertisement.
- Reflect on how this experience might influence your future purchasing decisions.
Example
In conclusion, this advertisement left a negative impression on me. It made me more cautious about believing flashy ads in the future, and I prefer to research products before making a purchase.
Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.
Tips to answer this Cue Card
1: Vague Descriptions
Using vague language makes your answer unclear and unengaging. Specific details help the examiner understand your perspective better.
Tip
Provide concrete examples and specific details about the advertisement to make your answer more vivid and interesting.
2: Ignoring the Cues
Failing to address all the cues can lead to an incomplete answer. Each cue is designed to guide your response.
Tip
Make sure to answer all the cues in a structured way, ensuring you cover when, what, where, and why.
Overly Negative Tone
Being excessively negative can come off as unprofessional. It's important to express your dislike constructively.
Tip
Explain your reasons for disliking the advertisement while also acknowledging any positive aspects, if applicable.

IELTS Cue Cards asked last week
Reported by Leap students who gave IELTS
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