Describe an advertisement that you don’t like: IELTS Speaking Cue Card

You should say

When did you see it?
What is it about?
Where you saw it/how you came to know about it?
Why you didn’t like it?

8 unique answers with expert feedback

What impact do you think advertisements have on society?

Advertisements can significantly influence societal norms and values. They often shape perceptions of beauty, health, and lifestyle. For instance, ads promoting unrealistic beauty standards can lead to body image issues among young people, while those promoting unhealthy products can contribute to health problems.

How do you think advertising regulations could be improved?

Advertising regulations could be improved by enforcing stricter guidelines on the portrayal of health-related products and beauty standards. This could include banning ads that promote harmful substances or unrealistic body images, ensuring that advertisements are truthful and do not mislead consumers.

Have you ever been influenced by an advertisement? How?

Yes, I have been influenced by advertisements in the past, especially when it comes to beauty products. I remember feeling pressured to buy certain items because they were endorsed by celebrities or portrayed as essential for achieving a certain look, which ultimately affected my self-esteem.

Band 6-7

00:00

This is quite an interesting topic, an advertisement that I didn't like was one about fairness creams. It was a fairness cream ad and I initially saw this ad when I was a kid while watching TV serials during that time, there were ads that came in between and that was I think most of the source of ads that I had. So I watched this one ad where a fairness cream was used and after that, after the cream was used, the person became fair and everyone really appreciated the beauty of that person and I think I did not like that kind of beauty standards even though I was a kid. I grew up in India where we have complexions of different types and people are of different colours. So I had friends and I have been involved with people from having different skin types. So when I saw that, I was really enraged because it did not really match my thinking and I did not like the idea that fairness is related to being beautiful because beauty comes in all skin types and colours and that is something I have had a belief from right as a kid and growing up, I saw these standards increasing which really hurt my feelings and I had different opinions. So growing up, yes, I never liked these kinds of advertisements that showed a particular set of beauty standards.

Follow up questions

How do you think advertisements influence people's perceptions of beauty?

Advertisements can significantly shape societal norms and individual perceptions of beauty. They often promote unrealistic standards, leading people to feel inadequate if they don't fit these ideals. This can affect self-esteem and body image, especially among young viewers who are impressionable.

Have you seen any positive advertisements that promote diversity in beauty?

Yes, there are several advertisements that celebrate diversity and promote the idea that beauty comes in all shapes, sizes, and colors. Brands like Fenty Beauty and Dove have been praised for their inclusive campaigns, showcasing models of various ethnicities and body types, which helps challenge traditional beauty standards.

What changes would you like to see in advertising regarding beauty standards?

I would like to see advertisements that embrace and celebrate diversity, showcasing real people with different skin tones, body types, and features. It would be great if brands focused on promoting self-acceptance and confidence rather than perpetuating narrow beauty ideals that can be harmful.

IELTS Cue Cards asked last week

Reported by Leap students who gave IELTS

Describe your favourite food at a traditional festival or a special event in your country

Reported by

Anonymous student Band 7.5

Pitampura Test Centre, New Delhi

Answer

I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.

Talk about a toy you liked in your childhood

Reported by

Anonymous student Band 8

Sector 34 Test Centre, Chandigarh

Answer

The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

Describe a time you were in a place where you didn't know the local language

Reported by

Anonymous student Band 6.5

Whitefield Test Center, Bengaluru

Answer

As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

Describe a time when your friend damaged something you owned

Reported by

Anonymous student Band 7

Begumpet Test Centre, Hyderabad

Answer

When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

Describe a book you recently read

Reported by

Anonymous student Band 7.5

CBD Belapur Test Centre, Navi Mumbai

Answer

It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

The government should play a crucial role in regulating advertisements to protect consumers, especially children. This includes banning misleading ads, enforcing strict guidelines on gambling promotions, and ensuring that all advertisements promote safe and responsible behavior.

Show all 8 answers

Cue 1:When did you see it?

Mention the specific time or occasion when you first encountered the advertisement.
Provide context about your environment or mood at that time to make it relatable.

Example

I first saw this advertisement about three months ago while watching television in the evening. It was during prime time, and I was looking forward to a relaxing night after a long day at work.

Cue 2:What is it about?

Give a brief overview of the product or service being advertised.
Highlight any specific features or claims made in the advertisement that stood out.

Example

The advertisement was promoting a new brand of instant noodles that claimed to be healthier and tastier than others on the market. It featured a catchy jingle and colorful visuals of people enjoying the noodles at a picnic.

Cue 3:Where you saw it/how you came to know about it?

Specify the medium through which you saw the advertisement, such as television, social media, or billboards.
Explain how this medium influenced your perception of the advertisement.

Example

I saw this advertisement on television, which is a common way for brands to reach a wide audience. However, the over-the-top presentation and unrealistic scenarios made me skeptical about the product.

Cue 4:Why you didn’t like it?

Discuss specific reasons for your dislike, such as misleading claims or annoying presentation.
Relate your feelings to broader issues, like consumer trust or advertising ethics.

Example

I didn’t like the advertisement because it seemed very exaggerated and unrealistic. The claims about the noodles being '100% healthy' felt misleading, especially since instant noodles are generally not considered nutritious. Additionally, the jingle was so catchy that it became annoying after a few times of hearing it.

Conclusion

Summarize your overall feelings about the advertisement.
Reflect on how this experience might influence your future purchasing decisions.

Example

In conclusion, this advertisement left a negative impression on me. It made me more cautious about believing flashy ads in the future, and I prefer to research products before making a purchase.

Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

Tips to answer this Cue Card

1: Vague Descriptions

Using vague language makes your answer unclear and unengaging. Specific details help the examiner understand your perspective better.

Tip

Provide concrete examples and specific details about the advertisement to make your answer more vivid and interesting.

2: Ignoring the Cues

Failing to address all the cues can lead to an incomplete answer. Each cue is designed to guide your response.

Tip

Make sure to answer all the cues in a structured way, ensuring you cover when, what, where, and why.

Overly Negative Tone

Being excessively negative can come off as unprofessional. It's important to express your dislike constructively.

Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

Band 6-7

Band 5-6

Yeah, there are several kinds of advertisements in social media, especially in YouTube and also in Instagram. Some other social media platforms are showing this advertisement, for example, some kind of charities from India, also from other provinces, it will always, once we will see, it always show for us and if we will see completely, continuously they will call and they will ask by forcefully for money or other things. I faced this last six months onward in my mobile, just by mistakely I attached for that advertisement and continuously they are sending for me notification and also they are calling to my phone number and WhatsApp continuously and it is not at all good for me, also whenever I open my social media, continuously I am getting notification and in WhatsApp, they are continuously, they are sending so many messages, unwanted messages, I attended the calls and given reply for them, don't provide any notification without my interest, but still I am getting so

Band 5-6

I was advertised when I see television and live match during live match and it is related to Red Bull but I don't think it is really because Red Bull required to lots of money about energy drink but I don't think so Red Bull is considered to be good. But on my TV I watch this type of ad and I think this ad is not really so it is a bad impression on children so I disagree with them. May be this type of ad is banned in my India because this type of ad is make a bad impression to our life. So I watch this ad and I think it is very really but it is not realistic so after I know about this type of ad I get very disagree. So I don't like this type of ads.

Band 5-6

Media play very important role to spread news around the world, whether it related to news or sometimes they also show the advertisement related to their work, but sometime they don't look at their advertisement impact on society. So here advertisement I would like to talk about which I don't like, Advertisement is very important to spread news among the society, if the news is totally positive way, so we get positive result instead of this. The other time when I talk about the tobacco and cigarette related advertisement which hardly deadly impact on the society, so that kind of news or advertisement I always don't like to see, because not only one particular person, but sometimes the children are always encourage after watching that kind of cigarette or tobacco advertisement, they directly just go through the shop and directly buy that kind of which directly impact on their physical mental health.