Describe An Advertisement That Persuaded You To Buy A Product: IELTS Speaking Cue Card

You should say

What advertisement it was?
Was it shown on TV, radio or newspaper?
What was good about that advertisement?
Explain why you think that advertisement made the product seem attractive.

34 unique answers with expert feedback

What features do you think are most important in a smartphone advertisement?

I believe the most important features in a smartphone advertisement are the camera quality, battery life, and display. These aspects directly impact user experience, especially for someone like me who enjoys gaming and photography. A good advertisement should highlight these features effectively.

How do advertisements influence your purchasing decisions?

Advertisements play a significant role in my purchasing decisions. They can create a sense of desire and urgency, especially when they showcase unique features or promotions. A well-crafted ad can make me consider products I might not have thought about otherwise.

Have you ever regretted a purchase influenced by an advertisement?

Yes, there have been times when I regretted a purchase influenced by an advertisement. Sometimes, the product doesn't live up to the expectations set by the ad, or I realize I didn't need it as much as I thought. It's a reminder to research before buying.

Band 6-7

00:00

An advertisement that persuaded me to buy a product was the advertisement that was displayed on TV back in 2019, I think. It was about a multifunctional chopper, basically you can chop vegetables, fruits or anything like from hard onions to soft potatoes, anything can be chopped in any specific quantities or any shape that you would prefer. It also comes out in another setting which helps one to knead dough. So I think it's like a perfect two-in-one alternative to like a chopping board, a knife and this, that. There's a lot of things on that, okay. So I think this personally would make the cooking process way more efficient and yeah basically our moms in the kitchen would take like two hours for coming up with the dish and most of the time is dedicated to chopping or cutting things in a specific manner to make the dish more delectable or more appetizing. But I think if we use something like this, like a chopper, it cuts the time process, it cuts the time requirement, makes it more efficient and the food is served much, much in better shapes or is more presentable. Also I believe that this is a very innovative approach, it's something that I would buy any day if it was presented to me and yes, the marketing and the advertisement, they used bright colors and like highlighting all kinds of important details, everything was on, like on cherry on top, okay. Everything was amazing so I think this

Follow up questions

What features do you think are most important in kitchen gadgets?

I believe the most important features in kitchen gadgets are efficiency, versatility, and ease of use. If a gadget can perform multiple tasks, like chopping and kneading, it saves time and space. Additionally, it should be easy to clean and store, making it more convenient for everyday use.

How do advertisements influence your purchasing decisions?

Advertisements play a significant role in my purchasing decisions by highlighting the benefits and features of a product. A well-crafted ad can create a desire for the product by showcasing how it can solve problems or improve my life, making me more likely to buy it.

Do you think advertisements are becoming more effective over time?

Yes, I think advertisements are becoming more effective as they utilize advanced technology and data analytics to target specific audiences. They also incorporate engaging visuals and storytelling, which resonate more with consumers, making them more persuasive and memorable.

Band 6-7

00:00

The drink that I want to, the advertisement that I want to put your focus into is an advertisement of a rehydration drink called Glucondi. This advertisement that I had seen on the TV really persuaded me to buy the product. The advertisement mainly focused on a boy who was playing in the playground and while he was playing it was really sunny and the temperature was quite humid. So it's shown that due to high temperature from the sun and during the heat of the summers, the sun was sucking water and all the electrolytes from the boy's body through a straw. It is a great representation of how actually our body is dehydrated during summer times and how we need to rehydrate ourselves so that we do not go into a state of electrolyte imbalance. Keeping a correct water balance in our body is very important so that we do not fall ill in the summer season. So rehydrating drinks like Glucondi is an essential element of that. So this advertisement proved that if we put forward the real scenario of how things are affecting our biological health, it can help us to, it can help us to buy a product more efficiently and in a better way as well. So this advertisement was really, really interesting and fun to watch. It was something that I would really like to implement whenever I start a brand in future.

Follow up questions

What elements of the advertisement do you think were most persuasive?

The visual representation of dehydration and the relatable scenario of a boy playing in the sun were very persuasive. It effectively illustrated the consequences of not staying hydrated, making viewers more aware of the importance of rehydration.

How do you think advertisements influence consumer behavior?

Advertisements can significantly influence consumer behavior by appealing to emotions, creating relatable scenarios, and highlighting the benefits of a product. They can shape perceptions and encourage people to make purchases based on perceived needs.

Have you ever regretted buying a product after seeing an advertisement?

Yes, there have been instances where I bought a product based on an advertisement, only to find it didn't meet my expectations. This highlights the importance of researching products beyond their advertisements before making a purchase.

Practice other cue cards

Band 6-7

00:00

I remember when I was a kid, I was sitting in front of my TV, and that is the first time I saw Apple products ad, which was iPhone 3 at that iPhone, so first phone. And I loved the ad because it was something, it was showing something basically from the future, but we can get our hands on it like it had touchscreen, it could play music, all the features were highlighted in that ad by that one person using that phone, and the ad was basically showing how it changed the guy's life, that one phone, and which was like a foreign idea to me at that point, but that thing has been ingrained in my brain so much that since then, I have always opted to go for Apple products only, and not just that ad. After that, I have watched every single Apple seminars there have been, and Apple product releases because that one ad changed my life and changed my life in a way that I always, I will always prefer Apple phone rather than Android phone because of that, because of that initial impact that ad had on me. And it is basically I love that ad because it, it showed something which was not possible yet. And after that many Apple products started getting copied and not just that after that it was, it was a very creative ad and Apple is always known to release very creative ads every time, the way they show the show of the colors of the phone, and the way they or show of the features, even if the phone is not that great, but they try to show the all the positives in that phone to make you make you buy them. So the creative idea in which goes into that ad is very amazing.

Follow up questions

What other advertisements have influenced your purchasing decisions?

Aside from the Apple ad, I've been influenced by Nike's ads, which emphasize motivation and performance. Their campaigns often feature athletes overcoming challenges, which inspires me to buy their products. I also remember a Coca-Cola ad that made me feel nostalgic and connected to happy moments, prompting me to buy their drinks.

How do you think advertisements impact consumer behavior?

Advertisements play a significant role in shaping consumer behavior by creating emotional connections and highlighting product benefits. They can evoke feelings of desire or need, making consumers more likely to purchase. A well-crafted ad can leave a lasting impression, influencing choices long after the ad is seen.

Do you think advertisements are becoming more effective over time?

Yes, I believe advertisements are becoming more effective due to advancements in technology and data analytics. Advertisers can now target specific audiences with personalized messages, making ads more relevant. Additionally, the use of social media and influencers has changed how products are marketed, increasing engagement and effectiveness.

Band 6-7

00:00

Well, the advertisement that really intrigued me is a pretty basic advertisement. It was about the latest iPhone and the reason why it did persuade me to buy the latest iPhone. So basically before this, I never had an iPhone, I had an Android mobile phone. So the reason why I bought the latest iPhone because of this advertisement is because Apple is very minimalist with their advertisements, right? And the thing about Apple's motto or thing about Apple's go-to figure is that they follow minimalism in a way that, you know, gravitates customers towards them without creating any kind of over-the-top poppy colors or figures or music or any of that sort, right? For example, like the Nokia Lumia ad, which was back when we were really young, I would say 2016 or 15, which was, it had colors and pop and stuff, but the thing about Nokia was that it did not hit as big as the iPhone because it wasn't as minimalist, I would say. And also it does depend on how good a product is, but advertisement does play a very big role in, you know, persuading a product. So there was just the way the advertisement that was being presented to me that really intrigued me is first the iPhone, the phone falls and then it switches into another dimension, I would say. I think it was a dimension and it does take like these photos at a different angular speed and it says your phone and iPhone, right? When you switch the perspectives to a different dimension of the phone. So it's in one world and then it's another world. And this whole thing about the advertisement was pretty, you know, it was a good customer experience to watch, I would say. So yeah, that's why I like the Apple advertisement the most.

Follow up questions

What features of the iPhone do you find most appealing?

I find the camera quality and the user interface of the iPhone most appealing. The camera captures stunning photos, especially in low light, and the interface is very intuitive, making it easy to navigate through apps and settings.

How do you think advertisements influence consumer behavior?

Advertisements significantly influence consumer behavior by creating emotional connections and highlighting product benefits. A well-crafted ad can evoke curiosity and desire, leading consumers to consider purchasing a product they might not have otherwise.

Can you recall any other advertisements that had a similar impact on you?

Yes, I remember an advertisement for the Samsung Galaxy series that showcased its camera capabilities. The visuals were stunning, and it made me consider switching brands, similar to how the iPhone ad intrigued me.

Show all 34 answers

Cue 1:What advertisement it was?

Clearly state the product that was advertised and the brand name.
Mention when you first saw the advertisement to provide context.

Example

The advertisement that persuaded me to buy a product was for the new 'Ariel Matic' washing powder. I first saw it on television during a popular evening soap opera, which I usually watch with my family.

Cue 2:Was it shown on TV, radio or newspaper?

Specify the medium through which you saw the advertisement.
Explain how the choice of medium affected your perception of the advertisement.

Example

The advertisement was shown on TV, which I believe was a great choice because it reached a wide audience. The visuals and catchy jingle made it memorable, and I found myself humming the tune even after the ad was over.

Cue 3:What was good about that advertisement?

Highlight specific elements of the advertisement that stood out to you.
Discuss how these elements contributed to its effectiveness.

Example

What I found particularly good about the advertisement was its vibrant colors and the way it showcased the product in action. The ad featured a happy family using Ariel Matic, which created a positive association with the product and made it seem essential for a clean home.

Cue 4:Explain why you think that advertisement made the product seem attractive.

Discuss the emotional appeal of the advertisement.
Mention any persuasive techniques used, such as testimonials or demonstrations.

Example

I think the advertisement made the product seem attractive because it used real-life scenarios that many families can relate to. The testimonials from satisfied customers and the demonstration of how effectively it removes stains made me believe that Ariel Matic would truly make my laundry easier and more efficient.

Conclusion

Example

In conclusion, the Ariel Matic advertisement was effective in persuading me to buy the product due to its engaging visuals, relatable content, and strong emotional appeal. It not only informed me about the product but also made me feel that it was a necessary addition to my household.

Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

Tips to answer this Cue Card

1: Lack of Specific Details

Avoid vague descriptions of the advertisement. Specific details help to create a clearer picture and engage the listener.

Tip

Include specific elements such as the product's features, the message of the ad, and your personal reaction to it.

2: Ignoring the Advertisement's Medium

Not mentioning where you saw the advertisement can weaken your response. The medium can influence how the ad is perceived.

Tip

Clearly state whether the ad was on TV, radio, or in a newspaper, and explain how that affected your impression.

Failing to Explain Persuasiveness

Simply stating that an ad was good without explaining why it was persuasive misses an opportunity to showcase your analytical skills.

Tip

Discuss specific persuasive techniques used in the ad, such as emotional appeal, humor, or strong visuals, and how they influenced your decision.

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