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Describe An Advertisement That Persuaded You To Buy A Product: IELTS Speaking Cue Card

You should say

  • What advertisement it was?
  • Was it shown on TV, radio or newspaper?
  • What was good about that advertisement?
  • Explain why you think that advertisement made the product seem attractive.
Show all 34 answers

Cue 1:What advertisement it was?

  • Clearly state the product that was advertised and the brand name.
  • Mention when you first saw the advertisement to provide context.

Example

The advertisement that persuaded me to buy a product was for the new 'Ariel Matic' washing powder. I first saw it on television during a popular evening soap opera, which I usually watch with my family.


Cue 2:Was it shown on TV, radio or newspaper?

  • Specify the medium through which you saw the advertisement.
  • Explain how the choice of medium affected your perception of the advertisement.

Example

The advertisement was shown on TV, which I believe was a great choice because it reached a wide audience. The visuals and catchy jingle made it memorable, and I found myself humming the tune even after the ad was over.


Cue 3:What was good about that advertisement?

  • Highlight specific elements of the advertisement that stood out to you.
  • Discuss how these elements contributed to its effectiveness.

Example

What I found particularly good about the advertisement was its vibrant colors and the way it showcased the product in action. The ad featured a happy family using Ariel Matic, which created a positive association with the product and made it seem essential for a clean home.


Cue 4:Explain why you think that advertisement made the product seem attractive.

  • Discuss the emotional appeal of the advertisement.
  • Mention any persuasive techniques used, such as testimonials or demonstrations.

Example

I think the advertisement made the product seem attractive because it used real-life scenarios that many families can relate to. The testimonials from satisfied customers and the demonstration of how effectively it removes stains made me believe that Ariel Matic would truly make my laundry easier and more efficient.


Conclusion

    Example

    In conclusion, the Ariel Matic advertisement was effective in persuading me to buy the product due to its engaging visuals, relatable content, and strong emotional appeal. It not only informed me about the product but also made me feel that it was a necessary addition to my household.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions of the advertisement. Specific details help to create a clearer picture and engage the listener.

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    Tip

    Include specific elements such as the product's features, the message of the ad, and your personal reaction to it.


    2: Ignoring the Advertisement's Medium

    Not mentioning where you saw the advertisement can weaken your response. The medium can influence how the ad is perceived.

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    Tip

    Clearly state whether the ad was on TV, radio, or in a newspaper, and explain how that affected your impression.


    Failing to Explain Persuasiveness

    Simply stating that an ad was good without explaining why it was persuasive misses an opportunity to showcase your analytical skills.

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    Tip

    Discuss specific persuasive techniques used in the ad, such as emotional appeal, humor, or strong visuals, and how they influenced your decision.


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    Describe your favourite food at a traditional festival or a special event in your country
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    Anonymous student Band 7.5

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    I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.

    Talk about a toy you liked in your childhood
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    Anonymous student Band 8

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    The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

    Describe a time you were in a place where you didn't know the local language
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    Anonymous student Band 6.5

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    Whitefield Test Center, Bengaluru

    Answer

    As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

    Describe a time when your friend damaged something you owned
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    Anonymous student Band 7

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    Begumpet Test Centre, Hyderabad

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    When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

    Describe a book you recently read
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    Anonymous student Band 7.5

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    Answer

    It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6

    Few days ago I was searching for a decorative product for my home so I came across a water fountain that works totally on solar energy totally on solar energy I found it on amazon shopping app and I was just scrolling the app and then I came across this water fountain and the most amazing thing about this water fountain is the variety of colors it sheds through its sparkle the blossoming and colorful lights that seems to be more attractive in videos rather as compared to its original and however the ad was made in such a way that it shows how it really works on the solar so it went more attractive for me to buy this product and it cost it cost was around 2000 to 3000 and I purchased is in discount for 2400 and after buying this product and using it personally I am well satisfied about the product and the fountain really makes my home decorative delight delighted and however my parents to admire the product in conclusion my mother my money didn't go waste it's

    Band 6

    Advertisements have an important role in deciding what we buy in our daily lives. Like from a simple thing like a salt to a far more important thing like gold, these advertisements have a big influence on us. One of the advertisements that persuaded me into buying a product was about Rosemary Water. It was of the company Alph Goodness. The ad was shown on TV. I was just changing channels at my home when there was a break in the movie that I was showing. When I was just changing the screens, I stumbled upon this ad. It was just testimonials of people who used it and who got results from it. Irrespective of the other ads, like some of them just take up a celebrity to do their ad and just promote their thing. I used this bar of soap and this hair. They don't use such things. They use real-life people who used it and their testimonials as an advertisement for their product. I found it interesting and I thought that why wouldn't I give it a go? Because so many people are telling that it is so good. That ad really persuaded me into buying that product, Rosemary Water. As a matter of surprise, it worked really well. All of these baby hairs that I now have is the magic of that water that I used.

    Band 6

    The advertisement which made me feel good was of the K-Beauty Makeup Brands Lipsticks Advertisement. It is basically a film actress brand, that is Katrina Kaif's brand. So, she herself portrays to the advertisements and ads of the lipsticks and other shades. Most of the shades seem to be very good on her as well as it is very appropriate for every skin tone, I mean Indian skin tone. Even though it is very expensive, the quality of the products are comparatively much heavier than the other products available in the market. So, the thing which attracted me to the lipstick brand was, she herself was self-portraying as a model and also she herself introduced the brand and she is the brand ambassador. A woman who stands confidently in front of others and promotes a brand will always promote only good things which is good for herself and for others. Maybe there are some other people who just promote on the basis of money, but this is her own product, so if anything happens, it will affect her. So, I feel that the reviews would be genuine and most I met this in the

    Band 6

    Last week I was scrolling my Instagram and Instagram algorithm works like they know the interest of the people so my interest is usually sports so they recommend me ads according to that so one day when I was scrolling I saw an advertisement of a website selling posters of meaning great footballers and it was a quite huge posters the best part of that advertisement was it they provided affordable posters and there were lots of design and wide variety of options to choose from so I got intimidated by the look of those posters so I decided to buy two of them and I received it on last Sunday and it looked very fantastic on walls of my room.

    Band 6

    While I'm watching on TV, I'm watching a cricket match and after the end of an hour there was an advertisement come of a mobile phone. The advertisement was very good. It shows lots of picture about mobile phone and a famous cricketer whose name is Virat Kohli is doing that advertisement. He is also my favorite cricketer. That is why I got attracted too much with that advertisement. In that advertisement they are with the help of graphic design and lots of creativity. They really show lots of feature of mobile phone and I liked a lot the features which they were shown in that. After that I would like to buy that mobile and even after watching an advertisement I do a lot of research on internet and watching a lot of previews. After all researches I found everything is nice. That is why I would like to buy that mobile phone. If the advertisement are made good and the script was good then the people would be really attracted with that advertisement and they will go ahead for purchasing it.

    Band 6

    Yes, I watched an advertisement regarding soap which is Lux on TV. In that advertisement, I can check the soap was very soft, foaming and protecting our body from dullness, pigmentation and so on. That's the reason I have pursued to buy that product. In that, the advertiser explained how soap can play an important role to keep our body clean and neat. That's all.

    Band 6

    There was one advertisement which made me buy that product. That product is nothing but Helios sunscreen. So, it is a sunscreen which have SPF 50 and P+++. Moreover, it is also used for moisturizer. So, few days before when I was watching TV, I saw an advertisement during the broadcasting of IPL. About this sunscreen, which made me realize that I have to buy that one. But at that time, I didn't think anything about it. So, few days later, when I was searching on Insta, how I have to decrease my time, then it give me some applications. Afterwards, when I am browsing through my Insta, there are many ads regarding this one, which makes me to buy this product. It's a very good product. I have been using this for past 2 months. Which is very intriguing to use. Additionally, it is used as a de-tan, moisturizer and also it helps to increase the vitamin C levels in our body. This is one of the reasons. The main reason that I have bought is, the brand ambassador of this product is Shreyas Iyer, who is one of the most famous cricketers in India. I am fond of Shreyas Iyer. I like his captaincy in cricket. So, I bought this.

    Band 6

    The advertisement that made me buy a product was about this makeup brand called Faces Canada. I don't know if I could tell this brand name or no, but yeah. Faces Canada is a very good makeup brand where I've seen just like everyday I scroll my Insta free. One day I got this ad from Faces Canada. It was a makeup. I, me being like not much into makeup, I had no interest in buying. But then when I scrolled about this page, when I've researched about it, I got very good impression on this particular brand. Then I've checked the page, I've checked the products. The best part here is discount. I found the discount at the right time. I thought real came in my page and I've seen it. So I ordered like a compact foundation and a concealer from there. Trust me, it is so good. It is a full coverage. It gives me full coverage. It makes my skin smooth and the product has very good ingredients. I can tell which will not affect the skin. It is not allergic to my skin because the recent times which other products are used. I got pimples on my head and I'm like no makeup is not going to set me. But then this completely changed my perception. I was very happy about the product I've took and I definitely recommend others to take this product. Because I love it so much and I'm sure others will love it as well. Along with that, I'm planning to take some other products from there as well definitely. So yeah, Faces Canada, you will definitely be on top of my list from now. Along with that, I'm also like there is a Dior lipstick in my cart for now. I know it is very costly. The only thing which is stopping me is price. Other than that, I love the advertise. I love the way they pack everything about it.

    Band 6

    The advertisement that persuaded me to buy a product is the Whisper Panties. That is because the Whisper Pants, that advertisement was seen on a television of course. Why I thought this advertisement is attractive is because they are not trying to hide the thing called periods. Usually people in my locality are someone who tries to hide menstruation of a female and thinks that it is a matter of big deal. So bringing up such advertisements on televisions or radios would normalize this situation and would educate them to take it or receive it normally and would make them to understand about the science behind it. So I have a huge respect on this advertisement which puts an extra effort in bringing the normalization between these peoples.

    Band 6

    In this modern era people love to watch advertisement on the TV but here I would like to talk about one advertisement which pushed me to buy a product which is none other than a jeans pant. So basically I was watching a TV with my family in my living room and that time one of the advertisement pop up on the TV and that time we just usually watch that advertisement like every normal advertisement we are seeing on the TV but that advertisement is different from other advertisement like they show the quality of the jeans, the product of the jeans and what are their selling product in all over India like the ratio of the product selling so I came to know about that jeans and basically the jeans is from Calvin Klein and it's basically a wonderful jeans for wearing whole day and it is very comfortable so I came to know about that jeans and I went with my parents for buying that jeans so this advertisement really help me to buy that particular jeans which will suits on me and give me comfortable as always give me a fresh look and I will suggest that jeans to every colleague of mine and also with my friends and family.
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