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Describe An Advertisement That Persuaded You To Buy A Product: IELTS Speaking Cue Card

You should say

  • What advertisement it was?
  • Was it shown on TV, radio or newspaper?
  • What was good about that advertisement?
  • Explain why you think that advertisement made the product seem attractive.
Show all 34 answers

Cue 1:What advertisement it was?

  • Clearly state the product that was advertised and the brand name.
  • Mention when you first saw the advertisement to provide context.

Example

The advertisement that persuaded me to buy a product was for the new 'Ariel Matic' washing powder. I first saw it on television during a popular evening soap opera, which I usually watch with my family.


Cue 2:Was it shown on TV, radio or newspaper?

  • Specify the medium through which you saw the advertisement.
  • Explain how the choice of medium affected your perception of the advertisement.

Example

The advertisement was shown on TV, which I believe was a great choice because it reached a wide audience. The visuals and catchy jingle made it memorable, and I found myself humming the tune even after the ad was over.


Cue 3:What was good about that advertisement?

  • Highlight specific elements of the advertisement that stood out to you.
  • Discuss how these elements contributed to its effectiveness.

Example

What I found particularly good about the advertisement was its vibrant colors and the way it showcased the product in action. The ad featured a happy family using Ariel Matic, which created a positive association with the product and made it seem essential for a clean home.


Cue 4:Explain why you think that advertisement made the product seem attractive.

  • Discuss the emotional appeal of the advertisement.
  • Mention any persuasive techniques used, such as testimonials or demonstrations.

Example

I think the advertisement made the product seem attractive because it used real-life scenarios that many families can relate to. The testimonials from satisfied customers and the demonstration of how effectively it removes stains made me believe that Ariel Matic would truly make my laundry easier and more efficient.


Conclusion

    Example

    In conclusion, the Ariel Matic advertisement was effective in persuading me to buy the product due to its engaging visuals, relatable content, and strong emotional appeal. It not only informed me about the product but also made me feel that it was a necessary addition to my household.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions of the advertisement. Specific details help to create a clearer picture and engage the listener.

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    Tip

    Include specific elements such as the product's features, the message of the ad, and your personal reaction to it.


    2: Ignoring the Advertisement's Medium

    Not mentioning where you saw the advertisement can weaken your response. The medium can influence how the ad is perceived.

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    Tip

    Clearly state whether the ad was on TV, radio, or in a newspaper, and explain how that affected your impression.


    Failing to Explain Persuasiveness

    Simply stating that an ad was good without explaining why it was persuasive misses an opportunity to showcase your analytical skills.

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    Tip

    Discuss specific persuasive techniques used in the ad, such as emotional appeal, humor, or strong visuals, and how they influenced your decision.


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    Describe your favourite food at a traditional festival or a special event in your country
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    Anonymous student Band 7.5

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    I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.

    Talk about a toy you liked in your childhood
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    Anonymous student Band 8

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    Sector 34 Test Centre, Chandigarh

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    The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

    Describe a time you were in a place where you didn't know the local language
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    Reported by

    Anonymous student Band 6.5

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    Whitefield Test Center, Bengaluru

    Answer

    As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

    Describe a time when your friend damaged something you owned
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    Anonymous student Band 7

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    Begumpet Test Centre, Hyderabad

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    When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

    Describe a book you recently read
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    Reported by

    Anonymous student Band 7.5

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    Answer

    It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6

    Well there are numerous things I have ever seen on the television, radio as well as on the newspaper and on social media sites but here I would like to talk about an advertisement where I can see on the television that is related to the dress. I saw this on the previous day and this dress is very good quality and I do not have to pay thousands of pounds as it is a budget friendly dress and the colour is very beautiful because it is in the black colour and black is always my favourite colour as I think that it doesn't change colour and also I love this colour and I want to buy this dress at any cost because of it touches my heart and I always want to buy like the dress I have seen on the television and it is very good condition and the dress made by the famous fashion designer that is Karan Malhotra which is well known personality in India as well as in the industry.

    Band 6

    The an advertisement that I was very impressed by watching was a sunscreen basically it was a spray sunscreen we have seen sunscreens that come in the form of lotions or creams but that particular sunscreen comes in a spray bottle and it is very convenient and easy to use it is from a brand called sunscoop and it is very very convenient you can just carry it in your bag and go I saw this advertisement on social media that is I saw an influencer using it and I went back to the product page and I just you know read all the details about it it was very impressive I the idea the idea of just making the sunscreen using you know is very different and convenient as well so yeah I bought this product immediately and what impressed me was it just removed or just eradicated my you know my need to like rub the sunscreen using my hand or it just makes life easier when you just want to run out of the house it is also a body sunscreen so it is not for your face it is also for your body you can apply it you can spray all over your body so it just yeah it protects us from the sun

    Band 6

    where the... Well, the advertisement that persuaded me to buy a product that is a man matters ad when I was using my mobile, I saw an advertisement about hair growth and beard growth, they are providing doctor prescription and it's by free and for example... I saw an advertisement about hair growth, moustache growth, about they are giving an oil products for hair growth serums and beard oils etc. and when I was seeing that advertisement, I got an interest to use my beard growth serum and I was searching about the product in the play store and for instance it's name is man matters app in google play store and I installed that and I entered my details about my beard growth and I uploaded an image about my beard and I got a call from a doctor and he checked everything and he advised me a prescription and I ordered a beard growth serum and beard growth chalkies and beard growth roller well, this advertisement made me to buy a... well, an advertisement that persuaded me to buy a product that is a man matters advertisement when I was using my mobile, I saw an advertisement about hair growth and beard growth serums and beard oils etc. and I am quite interested in that and my genetics also lessen my beard, I have a patchy beard and I went to google and searched about this topic and google advised me to install a man matters app and I have downloaded the man matters and I entered my fully details, my age, about my things and about me and I have uploaded my photo of my beard, yes I have a patchy beard and after sometime I got a call from doctor of man matters, it is totally free and he talked me nearly 15 minutes about my beard growth and he advised me to buy a roller and candies and beard growth serum of 30 ml they suggested me to use more than 3 months and when I started using this, it started in my face my beard was increasing slowly and I analysed my results after one month and my beard was growing so quickly and I thought this is the best advertisement I saw in my life it is very useful to me, I saw this advertisement in my mobile phone when I was using my mobile phone to see reels it is very wonderful experience to me by contacting man matters in

    Band 6

    The advertisement which pursued me to buy a product was an Arafat dove soap which was depicted on the television by the characters, four characters, female characters which had a different skin tone, colour, different skin type and that is what which I got an eye-catchy one and they showed it into the bathroom and that was a very like relatable to a normal customer to buy which was the again the best part of the advertisement. The storyline was very particularly formed very well that in the first part they just focused on the product and then the second part they focused on the application part and the third part they focused on how it is, what will be the effects after that and which was very organized one and I think who would not buy a product of course it is very particularly to buy and it was again a very best one I have used it for a year and the soap had a the best part of the product is it has not changed till date and it has a oval shaped with a leaf like structure on it and the soap and it's in a pure white form I think that's a very good part of it.

    Band 6

    The advertisement which I recently saw which helped me to buy a product was an advertisement of a smartphone and I saw that advertisement on a YouTube ad while I was watching some phone review videos and coincidentally that ad came on that video only and at that time I was eager to buy a smartphone as my smartphone was not functioning properly. At that time I desperately needed a new laptop or a new phone as my current phone was having some issues and the best thing about that advertisement was that the phone exactly was suitable for the price which I was looking for. It had everything in it for the price. It was a flagship killer meaning it had almost all the flagship features at a very affordable price which was really really eye catching to me. For example it had a really powerful processor which only mobiles of like 90,000 rupees have but it offered all that a high quality processor, a high quality camera, a massive battery and a charger in box in just 30,000 rupees which was perfectly for my budget and after that ad I ordered it.

    Band 6

    So the advertisement was about a face mask by a brand called Clayco, it was a rice face mask and rice for your skin has been attractive to me from the day I read about it, it was shown on TV and the most attractive part about it was the way they described the product and its benefits, the ingredients and how it could transform your skin with regular use. So I am a person who is very concerned about skin and I take good care of my skin, so the way they described the product and the minimal use of ingredients, the texture of the product and how it sits on your skin was the most attractive part about it. And the model had a very flawless skin and that was an add-on of the advertisement.

    Band 6

    So, it was an eluting instrument of a face serum which included niacinamide and hyaluronic acid. I was watching my favorite show on the TV and it just popped onto my screen and because I have some face concerns, that's why I got attracted to it and it was so relatable to my concerns that I was not able to stop myself from buying it and I did bought it and it proved very, very, very effective on my skin even still I am applying it and what made that ad a little more attractive for me is the way they were talking about the concerns of the skin and how these serums helped to get the skin problems cured. So, yes it was very relatable and there are very few serums or face products which I like and which I tried but when I tried it or thought of trying it, I actually liked it. The results, the outcome, I am happy with that.

    Band 6

    so the thing which captured my attention was an advertisement I was so this one thing personally caught my attention and it was an advertisement which was featuring a coffee brand named Bevzilla so the coffee which was being advertised was a complete different with new type of flavors which was introduced in many varieties it was also shown on TV and newspaper one day my dad told me about those posters which were printed on a newspaper my dad asked me to see those advertisements as I love coffee to consume so that really caught my attention as it was high in caffeine the coffee was more stronger and it was coffee which was phased out from parts of Saudi Arabia the coffee holds a strong fragrance and also the flavors which was introduced in it were completely different from other brands and it had really cool graphics which attracted me in its first glance and also the title which it had was completely amazing as it featured a student who was studying and but was getting quite lazy and tired so he just get this coffee from his box and had some warm water to eat and suddenly he get energy boost from consuming it and it was shown that he was working for four to five hours in a completely straight line so that caught my attention and as I am a student I was really attracted to it as some days I don't feel like studying but after consuming it it really shows a good sign that how marketing works thank you

    Band 6

    So I recently watched an advertisement of a magnetic car which can be stuck on the refrigerator and it acts as a holder. I was fascinated because not only it was just a magnet but it consists of rotating wheels which made it a real car and that it was a remote control also. As I thought it was useless but when I was watching ad they were showing so many things about it like the advantages like children could play and all and I thought it was the best thing and I bought it. It was for just 500 rupees and I think the quality build of that magnet was very good.

    Band 6

    In the meantime, I came across an advertisement on social media handle where they were trying to sell a serum which reduces your dark spots and make your skin brighten. So the product was very expressive and they were telling me about its good effects. The information given by the advertisers was accurate and what I was looking for in a product. They also confirmed the effects of the product with an example of other customers who have used them prior. They also confirmed the effects with the help of some of the dermatologists and their results. The product has good packaging and was at a great price. If I buy multiple products, I would have been offered a discount on that product as the product was what I was looking for and they were giving it in my budget. So I was convinced to take that product by looking at the advertisements and also convinced by the facts they were telling me and about the results that they recommended to me.
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