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Describe An Advertisement That Persuaded You To Buy A Product: IELTS Speaking Cue Card

You should say

  • What advertisement it was?
  • Was it shown on TV, radio or newspaper?
  • What was good about that advertisement?
  • Explain why you think that advertisement made the product seem attractive.
Show all 34 answers

Cue 1:What advertisement it was?

  • Clearly state the product that was advertised and the brand name.
  • Mention when you first saw the advertisement to provide context.

Example

The advertisement that persuaded me to buy a product was for the new 'Ariel Matic' washing powder. I first saw it on television during a popular evening soap opera, which I usually watch with my family.


Cue 2:Was it shown on TV, radio or newspaper?

  • Specify the medium through which you saw the advertisement.
  • Explain how the choice of medium affected your perception of the advertisement.

Example

The advertisement was shown on TV, which I believe was a great choice because it reached a wide audience. The visuals and catchy jingle made it memorable, and I found myself humming the tune even after the ad was over.


Cue 3:What was good about that advertisement?

  • Highlight specific elements of the advertisement that stood out to you.
  • Discuss how these elements contributed to its effectiveness.

Example

What I found particularly good about the advertisement was its vibrant colors and the way it showcased the product in action. The ad featured a happy family using Ariel Matic, which created a positive association with the product and made it seem essential for a clean home.


Cue 4:Explain why you think that advertisement made the product seem attractive.

  • Discuss the emotional appeal of the advertisement.
  • Mention any persuasive techniques used, such as testimonials or demonstrations.

Example

I think the advertisement made the product seem attractive because it used real-life scenarios that many families can relate to. The testimonials from satisfied customers and the demonstration of how effectively it removes stains made me believe that Ariel Matic would truly make my laundry easier and more efficient.


Conclusion

    Example

    In conclusion, the Ariel Matic advertisement was effective in persuading me to buy the product due to its engaging visuals, relatable content, and strong emotional appeal. It not only informed me about the product but also made me feel that it was a necessary addition to my household.


    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.


    Tips to answer this Cue Card

    1: Lack of Specific Details

    Avoid vague descriptions of the advertisement. Specific details help to create a clearer picture and engage the listener.

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    Tip

    Include specific elements such as the product's features, the message of the ad, and your personal reaction to it.


    2: Ignoring the Advertisement's Medium

    Not mentioning where you saw the advertisement can weaken your response. The medium can influence how the ad is perceived.

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    Tip

    Clearly state whether the ad was on TV, radio, or in a newspaper, and explain how that affected your impression.


    Failing to Explain Persuasiveness

    Simply stating that an ad was good without explaining why it was persuasive misses an opportunity to showcase your analytical skills.

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    Tip

    Discuss specific persuasive techniques used in the ad, such as emotional appeal, humor, or strong visuals, and how they influenced your decision.


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    Talk about a toy you liked in your childhood
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    Anonymous student Band 8

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    The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

    Describe a time you were in a place where you didn't know the local language
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    Anonymous student Band 6.5

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    As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

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    When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

    Describe a book you recently read
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    It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 5-6

    Well, recently I watched an advertisement about a skincare product on social media. That was quite interesting and it makes people to buy, that video makes people to buy that product because of their advertising method, they are saying that while we are using this, the tan in our body remove at the first use and also they are assuring that if this doesn't make a change in your body, we will refund your amount for that product, that's an interesting one that people are telling them to buy this product and it also has a rating about 4 or 4.5

    Band 5-6

    I watch advertisement and one day I see the advertisement of T.O.P mobile phone. I watch advertisement in my television when I watch news in Aaj Tak channel. I watch the feature of T.O.P mobile phone in this ad. I know the camera quality of T.O.P mobile phone in this ad. In this ad, the salesman gives camera quality and other features of T.O.P mobile phone. This advertisement is very good and I will buy a new T.O.P mobile phone.

    Band 5-6

    The advertisement I watched, I like to buy. What advertisement it was? Some mobile advertisement. Because it is showed on TV, what advertisement it was? As I watched in TV on Monday. The advertisement explain the specifications and benefits. The advertisement that seem to attract me to buy the product is mobile advertisement. In that advertisement, especially the mobile is Realme Nazo 30. While I sitting at home, I watch the TV, randomly this advertisement shown in TV. By watching that, by that advertisement, it is explain the mobile specification like RAM, storage facility and display and other things. And also it explain the benefits and drawback of the mobile. From that, I was attracted by its process. Because its process is Miliotek 360. By this process, we can play game with anything. And also it is good at gaming and quick task response. So, I prefer to... The advertisement is mobile advertisement. That was last week, when I was watching a TV, the entertainment program. Between the program, there is a advertisement that shows about the mobile specification and benefits of mobiles. And what good on about the advertisement is, it explain the mobile each thing. Especially, what is a processor, what is its RAM, what is its sound quality. It is an expertise for good waterproofing. So, it explain all about that. Also, it give a benefits and drawbacks of the mobile. So, that make me to buy the product. And also, this advertisement is also give a lot of things of a review of a mobile. And then, one of my friend also give me a feedback about that advertisement. It is a good advertisement. By this advertisement, you can get anything from that advertisement. And also, the way of explaining and giving a information, that was good. So, I like to buy the product for me.

    Band 5

    An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress. An advertisement that persuaded me to buy a product was about regarding a dress.
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