Describe An Advertisement That Persuaded You To Buy A Product: IELTS Speaking Cue Card
You should say
- What advertisement it was?
- Was it shown on TV, radio or newspaper?
- What was good about that advertisement?
- Explain why you think that advertisement made the product seem attractive.
34 unique answers with expert feedback
Cue 1:What advertisement it was?
- Clearly state the product that was advertised and the brand name.
- Mention when you first saw the advertisement to provide context.
Example
The advertisement that persuaded me to buy a product was for the new 'Ariel Matic' washing powder. I first saw it on television during a popular evening soap opera, which I usually watch with my family.
Cue 2:Was it shown on TV, radio or newspaper?
- Specify the medium through which you saw the advertisement.
- Explain how the choice of medium affected your perception of the advertisement.
Example
The advertisement was shown on TV, which I believe was a great choice because it reached a wide audience. The visuals and catchy jingle made it memorable, and I found myself humming the tune even after the ad was over.
Cue 3:What was good about that advertisement?
- Highlight specific elements of the advertisement that stood out to you.
- Discuss how these elements contributed to its effectiveness.
Example
What I found particularly good about the advertisement was its vibrant colors and the way it showcased the product in action. The ad featured a happy family using Ariel Matic, which created a positive association with the product and made it seem essential for a clean home.
Cue 4:Explain why you think that advertisement made the product seem attractive.
- Discuss the emotional appeal of the advertisement.
- Mention any persuasive techniques used, such as testimonials or demonstrations.
Example
I think the advertisement made the product seem attractive because it used real-life scenarios that many families can relate to. The testimonials from satisfied customers and the demonstration of how effectively it removes stains made me believe that Ariel Matic would truly make my laundry easier and more efficient.
Conclusion
Example
In conclusion, the Ariel Matic advertisement was effective in persuading me to buy the product due to its engaging visuals, relatable content, and strong emotional appeal. It not only informed me about the product but also made me feel that it was a necessary addition to my household.
Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.
Tips to answer this Cue Card
1: Lack of Specific Details
Avoid vague descriptions of the advertisement. Specific details help to create a clearer picture and engage the listener.
Tip
Include specific elements such as the product's features, the message of the ad, and your personal reaction to it.
2: Ignoring the Advertisement's Medium
Not mentioning where you saw the advertisement can weaken your response. The medium can influence how the ad is perceived.
Tip
Clearly state whether the ad was on TV, radio, or in a newspaper, and explain how that affected your impression.
Failing to Explain Persuasiveness
Simply stating that an ad was good without explaining why it was persuasive misses an opportunity to showcase your analytical skills.
Tip
Discuss specific persuasive techniques used in the ad, such as emotional appeal, humor, or strong visuals, and how they influenced your decision.
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