Describe A Good Advertisement That You Think Is Useful: IELTS Speaking Cue Card

You should say

Where you can see it?
What did it show?
Why do you think it is useful?
Explain how you feel about it.

36 unique answers with expert feedback

What features make this AI cooking appliance stand out?

The AI cooking appliance stands out due to its effortless cooking capabilities, pre-installed recipes, and weight measurement feature. It automates the cooking process, making it convenient for busy individuals and families. The inclusion of an air fryer also promotes healthier cooking options.

How do you think advertisements influence consumer choices?

Advertisements play a significant role in shaping consumer choices by highlighting the benefits and features of products. They create awareness and can evoke emotions, making consumers more likely to consider purchasing the product. Effective ads can also build trust in a brand.

What are the potential drawbacks of relying on AI for cooking?

While AI cooking appliances offer convenience, potential drawbacks include a lack of personal touch in cooking, reliance on technology, and possible malfunctions. Additionally, some people may prefer traditional cooking methods for cultural or emotional reasons, which AI cannot replicate.

Band 6-7

00:00

So, I am going to talk about an advertisement which is very much famous as well as very much useful to the public. This is going to be Mutual Funds. And this advertisement is very useful and beneficial to the people in my country, especially in India. This advertisement has been acted by the most famous personalities such as Dhoni as well as Sachin Tendulkar. They are the leading icons in cricket. So they have a huge fame as well as people like a lot of them, like a lot. So Mutual Fund is very beneficial to the people because nowadays people earn a lot of money, their salary and people have a lot of huge income. So people don't know where to invest the money. So investing money in Mutual Funds can help them in the later life of their well-being. So that is very much beneficial. And this advertisement can be shown in TV, movie commercials and as well as promotions. And this has a promotional video. This video is being usually telecasted during the intervals of a movie. Especially we can see it through YouTube as well as. So I feel really helpful with this advertisement because people in India, people in all over India have a good idea. Actually they have a better understanding about where to spend money. This can be really helpful to everybody out there. So being, yes.

Follow up questions

What makes advertisements featuring celebrities more effective?

Advertisements with celebrities like Dhoni and Sachin Tendulkar attract more attention due to their fame. People tend to trust and relate to these icons, which can enhance the credibility of the product being advertised, making it more appealing to the audience.

How do you think advertisements influence people's investment decisions?

Advertisements can significantly influence investment decisions by educating the public about financial options. They simplify complex concepts like mutual funds, making them more accessible. This can encourage individuals to invest wisely, leading to better financial planning.

What other types of advertisements do you find useful?

I find advertisements for health products and educational services useful. They provide valuable information about maintaining health and improving skills. Such ads often highlight benefits and testimonials, which can help consumers make informed choices about their well-being and education.

Band 6-7

00:00

A good advertisement that I think is very useful is Samsung Galaxy S22 Ultra. It is a smartphone which works on the Android operating system and it is better than the Apple OS, iPhone, actually the iPhones. So I first saw the ad in YouTube. It pops up to me on my laptop YouTube during the year 2022 October when it got released. That was the first time I was seeing Galaxy S22 Ultra and the first impression was just like wow and I saw that the first video which I saw about that mobile phone is from the YouTube channel named Mr. YKT The Boss and it was a wonderful review and what I like about that mobile phone is particularly that S-Pen, that stylus. That stylus allows us to write many content on our mobile phone and even allows us to take notes and it helps children to express their creativity through arts with the help of that pen like thing. It is known as stylus and it was around 1,20,000 rupees which is not easy to afford in India but in foreign countries it was easily affordable and can be bought through online and offline also and I saw this mobile phone on reel on August 21st, 2023 and it was a wonderful experience for me when I got the phone in my hand and it was such a wonderful phone with having many capabilities and features. The main thing which many people like about Samsung Galaxy S22 Ultra was its camera. It is a telephoto lens camera which can zoom up to 100x and can give the clear picture of what we are taking and it is better known for its moon pictures.

Follow up questions

What features do you think make an advertisement effective?

An effective advertisement should highlight unique features, create emotional appeal, and provide clear information. It should engage the audience's attention and make them feel a connection to the product, which can lead to increased interest and sales.

How do you think advertisements influence consumer behavior?

Advertisements significantly influence consumer behavior by shaping perceptions and creating desires. They can inform consumers about new products, persuade them to try something new, and even create brand loyalty through consistent messaging and appealing visuals.

Do you think advertisements are more effective online or offline?

I believe online advertisements are generally more effective today due to their targeted nature and ability to reach a wider audience. They can be tailored to specific demographics and interests, making them more relevant and engaging for potential consumers.

Practice other cue cards

Band 6-7

00:00

During the time of COVID, when everybody was under quarantine and there was lockdown, a very good advertisement was created by the government of India that I found to be very useful at that moment, and I still do. It's just how dedicatedly they created an advertisement of do's and don'ts during such time period. Once I was just randomly scrolling through my phone because there was nothing to do as such. So, I came across in the initial times, I just came across the advertisement that how you can keep yourself safe and precautions that you can take, moreover, don't as well. What to avoid, what not to touch, and it's just how informative the advertisement was that not just for me, for everyone would have helped them a lot during such times, making people aware about all the necessary doings and don'ts just to keep yourself healthier and safe during such hard times. So, that's what I found useful.

Follow up questions

How do you think advertisements can influence public behavior during a crisis?

Advertisements play a crucial role in shaping public behavior, especially during crises. They can effectively communicate important information and guidelines, encouraging people to adopt safe practices. In the case of the COVID advertisement, it helped raise awareness and compliance with health protocols.

What other types of advertisements do you find particularly effective?

I find advertisements that focus on social issues, like environmental protection or health awareness, to be very effective. They often use emotional appeals and relatable scenarios to engage the audience, making the message more impactful and encouraging positive actions.

Do you think advertisements should always aim to inform or can they also entertain?

Advertisements can serve both purposes. While informing the public is crucial, entertaining ads can capture attention and create a memorable impression. A balance between informative content and engaging storytelling can enhance the effectiveness of an advertisement.

Band 6-7

00:00

I think advertisement is one of the part of marketing and it expresses the ideas of many people in a very small video. The advertisement I find more useful is of men's sanitary napkins which is conducted by Indian government at the starting of every movie where one of the famous actor promotes the sanitary napkin usage instead of using the clothes which has been the tradition since many years in India. It is the good cause and promoting the right path to use the sanitary napkins instead of using some other things. It is shown in many theatres before the movie and I think it has a good impact on our society nowadays. Also the movie was promoted called as a bad man where the man has made a sanitary napkin for his own wife for getting the rid of usage of clothes during the periods and it has been very warmly accepted by the people. The film got national awards. Also there is an advertisement where the sanitary napkins of 20 rupee is compared with the 20

Follow up questions

Why do you think advertisements are important in society?

Advertisements play a crucial role in informing the public about products and services. They can raise awareness about important issues, like health and hygiene, and influence consumer behavior. Effective ads can also change societal norms and promote positive changes, as seen with the sanitary napkin campaign.

How do you think advertisements can influence people's choices?

Advertisements can significantly influence people's choices by highlighting the benefits of a product or service. They often use emotional appeals, celebrity endorsements, and persuasive messaging to create a desire for the product. This can lead to increased sales and a shift in public perception regarding certain issues.

What makes an advertisement effective in your opinion?

An effective advertisement is one that resonates with its audience, communicates a clear message, and evokes an emotional response. It should be memorable, relatable, and provide a solution to a problem. Additionally, using humor or storytelling can make an ad more engaging and impactful.

Show all 36 answers

Cue 1:Where you can see it?

Begin by describing the medium where you encountered the advertisement, such as television, social media, or billboards.
Mention the specific location or context, like during a popular TV show or while scrolling through Instagram.

Example

I first saw this advertisement on television while watching my favorite show in the evening. It was during a commercial break, and the vibrant colors and catchy jingle immediately caught my attention.

Cue 2:What did it show?

Summarize the main content of the advertisement, focusing on the product or service being promoted.
Highlight any key visuals or messages that stood out to you.

Example

The advertisement showcased a new brand of healthy snacks made from natural ingredients. It featured happy families enjoying the snacks together, emphasizing how these snacks are not only tasty but also nutritious. The visuals were bright and inviting, making the product look very appealing.

Cue 3:Why do you think it is useful?

Explain the benefits of the product or service being advertised and how it addresses a common need or problem.
Discuss why this advertisement effectively communicates its usefulness to the audience.

Example

I think this advertisement is useful because it promotes healthy eating habits, which is essential in today's fast-paced world where junk food is prevalent. It encourages people to choose better snack options, especially for children, making it a valuable message for families.

Cue 4:Explain how you feel about it.

Share your personal feelings or thoughts about the advertisement and the product.
Mention any actions you took after seeing the ad, such as trying the product or recommending it to others.

Example

I felt very positive about this advertisement. It inspired me to try the snacks for my kids, and after tasting them, I was pleasantly surprised by how delicious they were. I even recommended them to my friends, as I believe they are a great alternative to unhealthy snacks.

Conclusion

Example

In conclusion, this advertisement not only caught my attention but also conveyed an important message about healthy eating. It effectively showcased a product that I found useful and appealing, making me more conscious of my snack choices.

Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

Tips to answer this Cue Card

1: Vague Descriptions

Using vague language can make your answer unclear. It's important to provide specific details about the advertisement to engage the listener.

Tip

Use clear examples and specific details about the advertisement, such as its visuals and message, to enhance your response.

2: Ignoring Personal Feelings

Failing to express your personal feelings about the advertisement can make your answer less relatable. Personal insights add depth to your response.

Tip

Share your emotions and thoughts about the advertisement, explaining why it resonates with you personally.

Lack of Structure

A disorganized response can confuse the listener. It's essential to structure your answer logically to cover all cues effectively.

Tip

Follow the cue prompts in order, ensuring you address each one clearly and concisely for a coherent response.

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Describe your favourite food at a traditional festival or a special event in your country

Reported by

Anonymous student Band 7.5

Pitampura Test Centre, New Delhi

Answer

I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.

Talk about a toy you liked in your childhood

Reported by

Anonymous student Band 8

Sector 34 Test Centre, Chandigarh

Answer

The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

Describe a time you were in a place where you didn't know the local language

Reported by

Anonymous student Band 6.5

Whitefield Test Center, Bengaluru

Answer

As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

Describe a time when your friend damaged something you owned

Reported by

Anonymous student Band 7

Begumpet Test Centre, Hyderabad

Answer

When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

Describe a book you recently read

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Anonymous student Band 7.5

CBD Belapur Test Centre, Navi Mumbai

Answer

It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.