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Describe A Good Advertisement That You Think Is Useful: IELTS Speaking Cue Card

You should say

  • Where you can see it?
  • What did it show?
  • Why do you think it is useful?
  • Explain how you feel about it.
Show all 36 answers

Cue 1:Where you can see it?

  • Begin by describing the medium where you encountered the advertisement, such as television, social media, or billboards.
  • Mention the specific location or context, like during a popular TV show or while scrolling through Instagram.

Example

I first saw this advertisement on television while watching my favorite show in the evening. It was during a commercial break, and the vibrant colors and catchy jingle immediately caught my attention.

Cue 2:What did it show?

  • Summarize the main content of the advertisement, focusing on the product or service being promoted.
  • Highlight any key visuals or messages that stood out to you.

Example

The advertisement showcased a new brand of healthy snacks made from natural ingredients. It featured happy families enjoying the snacks together, emphasizing how these snacks are not only tasty but also nutritious. The visuals were bright and inviting, making the product look very appealing.

Cue 3:Why do you think it is useful?

  • Explain the benefits of the product or service being advertised and how it addresses a common need or problem.
  • Discuss why this advertisement effectively communicates its usefulness to the audience.

Example

I think this advertisement is useful because it promotes healthy eating habits, which is essential in today's fast-paced world where junk food is prevalent. It encourages people to choose better snack options, especially for children, making it a valuable message for families.

Cue 4:Explain how you feel about it.

  • Share your personal feelings or thoughts about the advertisement and the product.
  • Mention any actions you took after seeing the ad, such as trying the product or recommending it to others.

Example

I felt very positive about this advertisement. It inspired me to try the snacks for my kids, and after tasting them, I was pleasantly surprised by how delicious they were. I even recommended them to my friends, as I believe they are a great alternative to unhealthy snacks.

Conclusion

    Example

    In conclusion, this advertisement not only caught my attention but also conveyed an important message about healthy eating. It effectively showcased a product that I found useful and appealing, making me more conscious of my snack choices.

    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

    Tips to answer this Cue Card

    1: Vague Descriptions

    Using vague language can make your answer unclear. It's important to provide specific details about the advertisement to engage the listener.

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    Tip

    Use clear examples and specific details about the advertisement, such as its visuals and message, to enhance your response.

    2: Ignoring Personal Feelings

    Failing to express your personal feelings about the advertisement can make your answer less relatable. Personal insights add depth to your response.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonates with you personally.

    Lack of Structure

    A disorganized response can confuse the listener. It's essential to structure your answer logically to cover all cues effectively.

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    Tip

    Follow the cue prompts in order, ensuring you address each one clearly and concisely for a coherent response.

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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6

    The best advertisement I saw on internet was that of the dominoes. It showed an old lady who was thrown out from her home to an old age home. But still there, she was always waiting for her children to come to meet her, but they never showed up. In that advertisement, it was basically of dominoes pizza. The family was having a night dinner in which they were having pizza. Suddenly, the kid remembered of a grandma who was alone in the old age home. So, he went there to visit his grandma and till that time she was waiting. As soon as she saw her grandchild, she was bursting out of tears. Moreover, she was so happy to see them. Then, in the end, all the family members brought the dominoes pizza for her and they all sat and ate pizza together, gossiped and had very meaningful conversations in between them. After that, they took her grandma back to her home and they realized that it was the worst thing they could do, sending her grandma to the old age home, which is not correct. Grandparents are the ones who build your home from zero and then in the end you send them to old age home. So, the moral of the advertisement was, it's always to keep your close ones close to yourself and never send them away from your home. And to make time for the people you love, to spend time with the people you love. In a more interesting way, the grandma was also very happy that she came back home and her children took her back to home.

    Band 6

    I think the one advertisement which are useful according to me will be the baby food products advertisement because in the past when we were child and our parents did not know what to feed our children or what to feed newborn babies and in today's world every parent knows how to feed their children, what kind of food they need, what kind of nutrition the newborn babies require. So I think when there is an advertisement of food baby products and all the other things which are related with the nutrition of the food to be taken by the baby, I think that is a very good advertisement and it is also focusing on a very mass population because everyone will eventually have children and the population has been increasing a lot. So parents are now more focused on the health of their children as compared to the time when they were not so much focused on children's diet but like for instance our parents did not know that newborn child for one year is not allowed to taste sugar or any salty food but today's parents do know that small newborn babies are not allowed for one year to taste sugary food or anything extremely salty.

    Band 6

    Alright, so when I think of an advertisement, per se, the very first thing that I can remember that is really useful is the sanitary pads, which is like immediate need for any woman during their menstrual period. That's a time when they really consider support and everything, but at the same time, the sanitary pads is considered one of the most volatile need for them, because as everyone knows, that's a time when they actually absorb blood from one of the parts of the body, and in order to give them moral support and for them to freely move around, the pads are really really necessary. I've seen most of the times in the newspapers, at the same time in the advertisements, in the TVs and other platforms, I really consider them one of the most important thing that they should more prioritize towards, because nowadays, even though we are living in a modern era, people still find it more blasphemy to directly go and, especially for the guys, to directly go and buy them and everything, but having the sanitary pads being advertised and everything brings down that covert situation where people feel uncomfortable and everything, and they get pretty much used to it. Having noticed of something which before was considered blasphemy, or more in a yeekish way, is being moved on, so this is one of the ads which I consider really really useful and it's much more important than we actually consider it to be.

    Band 6

    Okay, so I'd like to share you experience about a good advertisement that I saw in my childhood. It was an advertisement of saving water. The advertisement shows that there were a shower put in a rural area by some, I think it is by some businessman or something. So the people used to, the people of rural or village area people used to drink the water from that and using shower they fulfilled their water needs for a day and at the last the ad shows that instead like urban people use all his water, all his water in taking a bath and a rural area person used it for drinking and their daily use. So it shows how water is important to us.

    Band 6

    Advertising is a crucial part of marketing. It is very important to advertise the product. It makes the brand reach to the people. When people see this, the general public will remember it when they are up for buying something. After that, I feel advertisement with a social message and engaging content can be the best advertisement. And it will be useful for many brands. Also, advertisement can be added on mobile phones, on the website, TV. We can advertise our product by sponsoring the event. It will be beneficial for the brand who is advertising. When our brand reaches to the people, it builds trust in them.

    Band 6

    The advertisement which I saw on the TV once is of eggs. It said, Sunday hoya Monday, roz kao andey. That was the slogan which was used for this. However, I loved the slogan which meant that even if it's Sunday or it's Monday, we should eat eggs everyday. Furthermore, to add on this, to eat eggs everyday is really very nutritious for our general well-being and health. It improves our mental as well as physical health as it provides nutrition and minerals in large amounts. We used to see this ad everyday on our television whenever I used to sit with my family. Even they used to say after looking at this ad that you should eat eggs everyday. Having boiled or cooked or scrambled eggs in any form is quite beneficial to the health. For instance, if we eat nuts everyday, even those are very nutritional. Similarly, eating and having nutritious food like an egg everyday would be quite beneficial for our health.

    Band 6

    I seen in my TV show and it shows seems like a good ad and it was very clear and clean enjoyable advertisement and remember that you can see my favourite actor in that advertisement so I liked it most that advertisement is very good.

    Band 6

    Advertisement that I think is beneficial for people is broadcasted by Reserve Bank of India. The advertisement is mainly concentrated on the online scams that are happening on a regular basis nowadays. As people are shifting more towards digital payment modes, these scams are also increasing. These ads are particularly pop-up between TV shows, in between news channels also. These ads are particularly useful for people to create awareness among people. As television is a mass media of communication, it's the best way to communicate a message to a broader range of people without any extra efforts. Personally, I think it's a very good and useful way to aware people. As in India, many people watch television on a daily basis, so it's very important. And also the people are shifting more towards digital payment, so it's very important to create awareness among people about the scams that can happen on a daily basis. As long as I am concerned, a good ad should consider the main topic in focus.

    Band 6

    So, I want to talk about an academy, that is an education platform. I saw that advertisement on Instagram, because now this is the time of technology, so everybody use the social media, social media have that positive and negative effects on the society, but I saw that advertisement on Instagram, so it all about the education, you can take the online classes from that app, any type of courses for IELTS, for any government or private sector, you can find that education there, and this is also little bit cheaper for other apps, so this is very useful for me that I have to, just I come from the ship, so I can take the classes online, and I can download that classes also, that is very useful, because sometime that online classes time, I am busy, I am doing something, so in that time, I can download that classes, and I can show, I can see them later, so I feel very good about that app, because of this, so many people are, they don't have the time for classes to take properly, so in that condition, they can download the lectures, and they can see and they can learn there after, whenever they were free.

    Band 6

    So, a good advertisement that I think is useful is one of the advertisement published by Domino's. The advertisement just has a Domino's logo aside with the company name as Domino's and below that there would be a phrase such as you didn't do it, so eat it. So, it is a simple phrase but it has a very entire meaning. So, what exactly it is? Actually, it is suspected everywhere where the roads are not in good shape or very damaged or maybe not in even shape, not in a regular shape. So, people tend to be in accidents. They keep these posters where the number of accidents occurring is large and they try to find out why these accidents are happening and in most of the cases it is due to the bad condition of the roads. So, what they did was they used their own money from the sales of pizzas and food items they have and using that money they paved the roads with cement and everything for the betterment of the condition of the roads. And after doing this thing they just kept the poster there which is very good.
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