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Describe A Good Advertisement That You Think Is Useful: IELTS Speaking Cue Card

You should say

  • Where you can see it?
  • What did it show?
  • Why do you think it is useful?
  • Explain how you feel about it.
Show all 36 answers

Cue 1:Where you can see it?

  • Begin by describing the medium where you encountered the advertisement, such as television, social media, or billboards.
  • Mention the specific location or context, like during a popular TV show or while scrolling through Instagram.

Example

I first saw this advertisement on television while watching my favorite show in the evening. It was during a commercial break, and the vibrant colors and catchy jingle immediately caught my attention.

Cue 2:What did it show?

  • Summarize the main content of the advertisement, focusing on the product or service being promoted.
  • Highlight any key visuals or messages that stood out to you.

Example

The advertisement showcased a new brand of healthy snacks made from natural ingredients. It featured happy families enjoying the snacks together, emphasizing how these snacks are not only tasty but also nutritious. The visuals were bright and inviting, making the product look very appealing.

Cue 3:Why do you think it is useful?

  • Explain the benefits of the product or service being advertised and how it addresses a common need or problem.
  • Discuss why this advertisement effectively communicates its usefulness to the audience.

Example

I think this advertisement is useful because it promotes healthy eating habits, which is essential in today's fast-paced world where junk food is prevalent. It encourages people to choose better snack options, especially for children, making it a valuable message for families.

Cue 4:Explain how you feel about it.

  • Share your personal feelings or thoughts about the advertisement and the product.
  • Mention any actions you took after seeing the ad, such as trying the product or recommending it to others.

Example

I felt very positive about this advertisement. It inspired me to try the snacks for my kids, and after tasting them, I was pleasantly surprised by how delicious they were. I even recommended them to my friends, as I believe they are a great alternative to unhealthy snacks.

Conclusion

    Example

    In conclusion, this advertisement not only caught my attention but also conveyed an important message about healthy eating. It effectively showcased a product that I found useful and appealing, making me more conscious of my snack choices.

    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

    Tips to answer this Cue Card

    1: Vague Descriptions

    Using vague language can make your answer unclear. It's important to provide specific details about the advertisement to engage the listener.

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    Tip

    Use clear examples and specific details about the advertisement, such as its visuals and message, to enhance your response.

    2: Ignoring Personal Feelings

    Failing to express your personal feelings about the advertisement can make your answer less relatable. Personal insights add depth to your response.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonates with you personally.

    Lack of Structure

    A disorganized response can confuse the listener. It's essential to structure your answer logically to cover all cues effectively.

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    Tip

    Follow the cue prompts in order, ensuring you address each one clearly and concisely for a coherent response.

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    IELTS Cue Cards asked last week

    Reported by Leap students who gave IELTS

    Describe your favourite food at a traditional festival or a special event in your country
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    Reported by

    Anonymous student Band 7.5

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    Pitampura Test Centre, New Delhi

    Answer

    I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.
    Talk about a toy you liked in your childhood
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    Reported by

    Anonymous student Band 8

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    Sector 34 Test Centre, Chandigarh

    Answer

    The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.
    Describe a time you were in a place where you didn't know the local language
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    Reported by

    Anonymous student Band 6.5

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    Whitefield Test Center, Bengaluru

    Answer

    As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.
    Describe a time when your friend damaged something you owned
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    Reported by

    Anonymous student Band 7

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    Begumpet Test Centre, Hyderabad

    Answer

    When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.
    Describe a book you recently read
    anonymous person icon

    Reported by

    Anonymous student Band 7.5

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    CBD Belapur Test Centre, Navi Mumbai

    Answer

    It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6-7

    During a fine night, I was sitting on my couch and thought of starting to watch a movie on Jio Hotstar and suddenly, before starting the movie, an advertisement appeared in front of my eyes. I started and looked at the advertisement as it was one of those cartoons which I used to watch when I was a young child. It was about Mufasa, the Lion King. The moment the advertisement came onto the screen, it caught my attention from the voice of the actor. It was Shahrukh Khan. Both the cartoon and the actor who is dubbing Mufasa's voice are one of my favourites. The advertisement can be seen on Jio Hotstar's advertisement panel and it randomly appears if the movie was about to be released on that platform. The movie was about a king who has long lost his family and has a lot of hurdles and obstacles in his life which he, step by step, with the help of his friends, family and the supporting ones, he conquered and become a good and great leader.

    Band 6-7

    I have shown many advertisement but here I would like to talk about one particular advertisement which is I have shown at theatre. The basically advertisement on the sun ray pad. In today's time this type of advertisement is very helpful for the women and all the people. In this advertisement one person smoking outside of the hospital and his wife admitted in that hospital for the women's problems like she did not use sanitary pad, she got infected and she admitted in hospital and one person coming out of hospital and say that person that you don't smoke and please give your wife to sanitary pad so she can't affect by many women's problems.

    Band 6-7

    Recently when I was watching television, I saw an advertisement about sanitary pads. One of my favourite actor Akshay Kumar was featuring in that ad. This advertisement was about how the money which usually the public are spending on cigarettes can be used to buy or purchase sanitary pads which can be used by females during their menstrual cycle. Females usually lose lot of blood during their menstrual cycle which weakens their health and females are weak during those 7 or those particular days of their menstrual cycle. So using sanitary pads can save them from the infections which are caused due to using the cloths during the menstrual cycle. This can protect females from different urinary tract infections. Also avoid contamination of cloths and surroundings from the bad blood which is released during this cycle.

    Band 6-7

    I am pleased that you have asked me this question. To be perfectly honest, I have seen various of advertisement in my area or every other places where I visit. Having said that, if I have to select one good advertisement that I think is useful is advertisement I have seen of clean and green India campaign, which is done by our own PM Narendra Modi. I first saw that advertisement when I was travelling from my house to my college. At our bus stop, I saw this advertisement and I think it is a really good advertisement because it promotes people to use products which are not harmful for environment, which keep our environment clean and we should help to keep our environment clean and green. It is very necessary for people to understand that environment is given to us so that we can change our life not just because we can dirty it. It is a basic responsibility as a person to clean and make good use of our environment. So, I think that is the environmental advertisement that I think is very useful.

    Band 6-7

    A good advertisement that I think is very useful is Samsung Galaxy S22 Ultra. It is a smartphone which works on the Android operating system and it is better than the Apple OS, iPhone, actually the iPhones. So I first saw the ad in YouTube. It pops up to me on my laptop YouTube during the year 2022 October when it got released. That was the first time I was seeing Galaxy S22 Ultra and the first impression was just like wow and I saw that the first video which I saw about that mobile phone is from the YouTube channel named Mr. YKT The Boss and it was a wonderful review and what I like about that mobile phone is particularly that S-Pen, that stylus. That stylus allows us to write many content on our mobile phone and even allows us to take notes and it helps children to express their creativity through arts with the help of that pen like thing. It is known as stylus and it was around 1,20,000 rupees which is not easy to afford in India but in foreign countries it was easily affordable and can be bought through online and offline also and I saw this mobile phone on reel on August 21st, 2023 and it was a wonderful experience for me when I got the phone in my hand and it was such a wonderful phone with having many capabilities and features. The main thing which many people like about Samsung Galaxy S22 Ultra was its camera. It is a telephoto lens camera which can zoom up to 100x and can give the clear picture of what we are taking and it is better known for its moon pictures.

    Band 6-7

    So, I am going to talk about an advertisement which is very much famous as well as very much useful to the public. This is going to be Mutual Funds. And this advertisement is very useful and beneficial to the people in my country, especially in India. This advertisement has been acted by the most famous personalities such as Dhoni as well as Sachin Tendulkar. They are the leading icons in cricket. So they have a huge fame as well as people like a lot of them, like a lot. So Mutual Fund is very beneficial to the people because nowadays people earn a lot of money, their salary and people have a lot of huge income. So people don't know where to invest the money. So investing money in Mutual Funds can help them in the later life of their well-being. So that is very much beneficial. And this advertisement can be shown in TV, movie commercials and as well as promotions. And this has a promotional video. This video is being usually telecasted during the intervals of a movie. Especially we can see it through YouTube as well as. So I feel really helpful with this advertisement because people in India, people in all over India have a good idea. Actually they have a better understanding about where to spend money. This can be really helpful to everybody out there. So being, yes.

    Band 6-7

    Recently, I came across an advertisement in television which shows an artificial intelligence appliance which is cooking food. In this show, I observed that that appliance is cooking all the foods very effortlessly. I think this is very useful for the people who are going to jobs day and night because it could be a cost-cutting effective solution for them in their day-to-day life. I feel very good about this. When I see this application, I felt it is from Appliance.io. This is a company which is manufacturing these AI-based robots which are cooking food based on our instructions. It has a weight measurement and all the recipes are pre-installed in this. After selecting the recipe, you put on the ingredients and it itself blends the things and effortlessly makes the meal. To my surprise, it is very interesting that AI began to cook. It is helpful for all the women who are working and this can even help the children to automate the things. In addition to this, it is a well-known appliance for making the food in very less time and very tasty. I listened that the food made by this machine is very delicious and has a lot of health benefits also. It has an air fryer installed within itself which is used to cook the food without any harm for the carnivorous cells. I have seen this advertisement recently and I found it very useful for today's generation.

    Band 6-7

    During the time of COVID, when everybody was under quarantine and there was lockdown, a very good advertisement was created by the government of India that I found to be very useful at that moment, and I still do. It's just how dedicatedly they created an advertisement of do's and don'ts during such time period. Once I was just randomly scrolling through my phone because there was nothing to do as such. So, I came across in the initial times, I just came across the advertisement that how you can keep yourself safe and precautions that you can take, moreover, don't as well. What to avoid, what not to touch, and it's just how informative the advertisement was that not just for me, for everyone would have helped them a lot during such times, making people aware about all the necessary doings and don'ts just to keep yourself healthier and safe during such hard times. So, that's what I found useful.

    Band 6-7

    I think advertisement is one of the part of marketing and it expresses the ideas of many people in a very small video. The advertisement I find more useful is of men's sanitary napkins which is conducted by Indian government at the starting of every movie where one of the famous actor promotes the sanitary napkin usage instead of using the clothes which has been the tradition since many years in India. It is the good cause and promoting the right path to use the sanitary napkins instead of using some other things. It is shown in many theatres before the movie and I think it has a good impact on our society nowadays. Also the movie was promoted called as a bad man where the man has made a sanitary napkin for his own wife for getting the rid of usage of clothes during the periods and it has been very warmly accepted by the people. The film got national awards. Also there is an advertisement where the sanitary napkins of 20 rupee is compared with the 20

    Band 6-7

    An advertisement made by an e-commerce company, Flipkart, was one of the best of its kind. It describes how as a society we could evolve if we treat both the genders, male and female, in similar way. That means we could treat them equally, we could do their upbringing equally, like that. I saw it during the IPL season because during this cricket festival different companies come up with different initiatives and this was a kind of social initiative, ad campaign ran by Flipkart at that particular time, which I think is beautiful and has a good social message. I felt happy that even in India people are now thinking in this way and bashing the so called male patriarchy which has been existing in our society since decades.
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