Describe A Good Advertisement That You Think Is Useful: IELTS Speaking Cue Card

You should say

Where you can see it?
What did it show?
Why do you think it is useful?
Explain how you feel about it.

36 unique answers with expert feedback

Show all 36 answers

Cue 1:Where you can see it?

Begin by describing the medium where you encountered the advertisement, such as television, social media, or billboards.
Mention the specific location or context, like during a popular TV show or while scrolling through Instagram.

Example

I first saw this advertisement on television while watching my favorite show in the evening. It was during a commercial break, and the vibrant colors and catchy jingle immediately caught my attention.

Cue 2:What did it show?

Summarize the main content of the advertisement, focusing on the product or service being promoted.
Highlight any key visuals or messages that stood out to you.

Example

The advertisement showcased a new brand of healthy snacks made from natural ingredients. It featured happy families enjoying the snacks together, emphasizing how these snacks are not only tasty but also nutritious. The visuals were bright and inviting, making the product look very appealing.

Cue 3:Why do you think it is useful?

Explain the benefits of the product or service being advertised and how it addresses a common need or problem.
Discuss why this advertisement effectively communicates its usefulness to the audience.

Example

I think this advertisement is useful because it promotes healthy eating habits, which is essential in today's fast-paced world where junk food is prevalent. It encourages people to choose better snack options, especially for children, making it a valuable message for families.

Cue 4:Explain how you feel about it.

Share your personal feelings or thoughts about the advertisement and the product.
Mention any actions you took after seeing the ad, such as trying the product or recommending it to others.

Example

I felt very positive about this advertisement. It inspired me to try the snacks for my kids, and after tasting them, I was pleasantly surprised by how delicious they were. I even recommended them to my friends, as I believe they are a great alternative to unhealthy snacks.

Conclusion

Example

In conclusion, this advertisement not only caught my attention but also conveyed an important message about healthy eating. It effectively showcased a product that I found useful and appealing, making me more conscious of my snack choices.

Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

Tips to answer this Cue Card

1: Vague Descriptions

Using vague language can make your answer unclear. It's important to provide specific details about the advertisement to engage the listener.

Tip

Use clear examples and specific details about the advertisement, such as its visuals and message, to enhance your response.

2: Ignoring Personal Feelings

Failing to express your personal feelings about the advertisement can make your answer less relatable. Personal insights add depth to your response.

Tip

Share your emotions and thoughts about the advertisement, explaining why it resonates with you personally.

Lack of Structure

A disorganized response can confuse the listener. It's essential to structure your answer logically to cover all cues effectively.

Tip

Follow the cue prompts in order, ensuring you address each one clearly and concisely for a coherent response.

IELTS Cue Cards asked last week

Reported by Leap students who gave IELTS

Describe your favourite food at a traditional festival or a special event in your country

Reported by

Anonymous student Band 7.5

Pitampura Test Centre, New Delhi

Answer

I like to taste different types of cuisine. Here I would like to talk about my favorite dish at my traditional festival of Onam which is Sadya. Sadya is popular in my city. We are experimenting these cuisines on Onam festival day. Onam is a famous festival in my city. All family members get together in my home and we make a delicious Sadya. There are many ingredients includes that Sadya. Moreover, we make a big feast that day as well as we create a lot of memories together and we wear that day the traditional dress called Sari and men wear the Dhotis. That festival is really important to us because the whole day we are conducting different kinds of games at our homes and all the family members came together. It's a memorable day in my life. This is the festival. We are making the Sambar and Aviyal. These all the kinds of foods are making with the vegetables.

Talk about a toy you liked in your childhood

Reported by

Anonymous student Band 8

Sector 34 Test Centre, Chandigarh

Answer

The toy which I liked in my childhood was a panda doll, which makes me pleasant and makes me more blush. The pandas are the most beautiful creatures of the world, which looks gigantic and has pooshy cheeks and they are like stars in the clouds and they dream in me. Furthermore, these have been given by my father. My father is a very very beautiful artistic person, who makes me think of that. Every day you will face every difficulties and make you suffer and move forward. Pandas are always seen in Japanese countries. It is my lifelong dream to visit a Japanese country and click a photo with the original pandas, which makes sounds better.

Describe a time you were in a place where you didn't know the local language

Reported by

Anonymous student Band 6.5

Whitefield Test Center, Bengaluru

Answer

As India is a very large country full of diversity, so there are many places which have their own language and speak their native language. The place which I visited and I didn't know about their language was Leladakh, which is about 300 km away from my hometown and it is a very good place as it consists of different kind of trees, animals and have many scenic views and I visited over there last year in summers as it was the best time to visit because it has many, it was cold over there and we had summers in our area so it was the best time to visit over there and I went over there with my whole family.

Describe a time when your friend damaged something you owned

Reported by

Anonymous student Band 7

Begumpet Test Centre, Hyderabad

Answer

When I was a kid, I had a little pencil box which had these four buttons which gave the pencil box an operative use. When you press the button, the box would open up. When you press the second button, a little part of it would slide out. Basically it was just a little electronical and a fun thing to have and I owned it when I was in 6th. One day after break, I was standing and talking there with one of my friends and another friend of mine was running through the hallway and accidentally she pushed my shoulder and my pencil box hit the ground and it broke into multiple pieces to the point that it was not functional anymore.

Describe a book you recently read

Reported by

Anonymous student Band 7.5

CBD Belapur Test Centre, Navi Mumbai

Answer

It Ends With Us is a book I read recently. It's by the author Colleen Hoare. It's mainly a story about two teenagers, Atlas and Lily, and how they just handle their life going through high school, adolescence, and just domestic violence at home. Both of them come from very, very different families. However, they have one common determining factor between them, which is domestic violence. The abuse that they've seen their moms go through is just insane, and they connect through that on a different level. They're actually in the same high school, but they never speak to each other until Atlas actually crashes into an empty house next to Lily's villa. When Atlas is homeless and he doesn't have anywhere to go, he just comes and breaks into the house next to Lily's, and Lily helps him with all the daily necessities like clothes and food, medicines and stuff. Furthermore, their friendship blossoms into love, but it doesn't really fructify as Atlas has to leave. This book really gave me a lot of knowledge about domestic abuse and how to deal with it.

All Answers

Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

Band 6

I saw this advertisement on television once, when I was watching a movie and suddenly, an advertisement came in between. It was a conversation between two men. One of them was smoking cigarette and the other just came and asked him a question, that do you have 10 rupees for me to buy a cigarette? He answered, yes, I do have 10 rupees and I can give you the money to buy the cigarette. He then said the man, why are you standing outside of a hospital? He said, my wife is inside and she is seeing a doctor because she has some problem because of her menstrual cycle. So, he said, when you have 10 rupees and you are willing to give it to me, why are you not using this money to buy sanitary pads for your wife? And it was like a social thing, the advertisement was related to people being not aware about using sanitary pads during their menstrual cycle because males are more uneducated about these things and then the woman faces the problem during her menstrual cycle and eventually it will lead to a bigger problem. So, it was an advertisement regarding bringing awareness among people to use sanitary pads and to avoid getting into a bigger trouble. In the end, the person realized that he is harming himself by smoking a cigarette and also harming his wife by not providing her with the required things. So, I think it was a very useful advertisement to...

Band 6

Advertisements, most of the times I spend my time watching the social media and many times half of my day I spend timing on the scrolling or browsing the social media. So there are plenty of advertisements will be shown in this various platforms like YouTube, Instagram, Facebook. But my interest would be in the tech, if I found any, I came across any tech related gadgets I am much interested in that. Sometimes I think I would like to buy them, sometimes watching them, I think that this is a much advanced technology the human can develop. So I watched a recent advertisement in YouTube, which was at clock 8th time, we can call the watches. The watch have a latest technology which is calculate our heartbeat and calculate our BPM and how many steps I walked in the daily. It is useful definitely because in this business schedule we cannot count how many calories we are spending, how many steps we have done everyday life. So this watch is absolutely incredible to calculate and it saves each and every minute details of ourselves.

Band 5-6

I think I have seen an advertisement regarding proper waste disposal in the television while I was watching one movie. So I think it is very useful for the today's society because now the waste disposal is not proper and our cities are dirty and our people are not keeping the city clean and all. So I think that advertisement is very much useful for the new generation by seeing that they can understand how properly during traveling and all we can dispose the waste because government is providing garage bins and all during our travel ways but we are also during traveling we are throwing the waste towards the road and all but I think it is very useful for maintaining our city neat and clean and by that we can prevent diseases and all. So that advertisement is like an awareness to the upcoming generation because the proper waste disposal can provide a good healthy environment for us in our home also in the outer town also.

Band 5-6

Yeah, recently I have seen an advertisement on a billboard which was displayed by a company showing that one of the customer of like an influencer who have used the billboard and taken a picture with that and it was viral in the social media and it was seen by the company and they have requested to take a picture similar to it using helmets which makes that the company is always provides the safety to the passengers and the customers and this also allows that to motivate the people to think of the safety and while we see that it is also taken up small changes in the picture and they have attached the adding the images into the pictures and they added it to the billboard and they advertise it it may shows this company's ethical values attaches with the people more and more and while we talk about it more and more it also makes sense and it will look deep into the normal people and who are eager to buy the soft products.

Band 5-6

In my opinion, there is advertisement which gives a better understanding about social media At the meanwhile, social media influences our all day and by using mobile phones, all the world were influenced by this media Furthermore, it is more important that the people might know something about what would happen in our country By sharing in the social media, by advertisements, it is more useful and it gives a better understanding about what were happening in our country By sharing in the social media, by advertisements, it is more useful and it gives a better understanding about what were happening in our country By sharing in the social media, by advertisements, it is more useful and it gives a better understanding about what were happening in our country

Band 5

In present scenario technology plays a good role in all our lives through the technology we can learn about many things many people many technologies throughout the journey it are become more powerful day by day and we learn many things from advertisement some advertisement are really helpful in our day life to think about many things and to learn about many things like it's it's a good

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