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Describe A Good Advertisement That You Think Is Useful: IELTS Speaking Cue Card

You should say

  • Where you can see it?
  • What did it show?
  • Why do you think it is useful?
  • Explain how you feel about it.
Show all 36 answers

Cue 1:Where you can see it?

  • Begin by describing the medium where you encountered the advertisement, such as television, social media, or billboards.
  • Mention the specific location or context, like during a popular TV show or while scrolling through Instagram.

Example

I first saw this advertisement on television while watching my favorite show in the evening. It was during a commercial break, and the vibrant colors and catchy jingle immediately caught my attention.

Cue 2:What did it show?

  • Summarize the main content of the advertisement, focusing on the product or service being promoted.
  • Highlight any key visuals or messages that stood out to you.

Example

The advertisement showcased a new brand of healthy snacks made from natural ingredients. It featured happy families enjoying the snacks together, emphasizing how these snacks are not only tasty but also nutritious. The visuals were bright and inviting, making the product look very appealing.

Cue 3:Why do you think it is useful?

  • Explain the benefits of the product or service being advertised and how it addresses a common need or problem.
  • Discuss why this advertisement effectively communicates its usefulness to the audience.

Example

I think this advertisement is useful because it promotes healthy eating habits, which is essential in today's fast-paced world where junk food is prevalent. It encourages people to choose better snack options, especially for children, making it a valuable message for families.

Cue 4:Explain how you feel about it.

  • Share your personal feelings or thoughts about the advertisement and the product.
  • Mention any actions you took after seeing the ad, such as trying the product or recommending it to others.

Example

I felt very positive about this advertisement. It inspired me to try the snacks for my kids, and after tasting them, I was pleasantly surprised by how delicious they were. I even recommended them to my friends, as I believe they are a great alternative to unhealthy snacks.

Conclusion

    Example

    In conclusion, this advertisement not only caught my attention but also conveyed an important message about healthy eating. It effectively showcased a product that I found useful and appealing, making me more conscious of my snack choices.

    Following this structure will ensure you cover all the essential points while providing a clear and engaging response to the cue card topic.

    Tips to answer this Cue Card

    1: Vague Descriptions

    Using vague language can make your answer unclear. It's important to provide specific details about the advertisement to engage the listener.

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    Tip

    Use clear examples and specific details about the advertisement, such as its visuals and message, to enhance your response.

    2: Ignoring Personal Feelings

    Failing to express your personal feelings about the advertisement can make your answer less relatable. Personal insights add depth to your response.

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    Tip

    Share your emotions and thoughts about the advertisement, explaining why it resonates with you personally.

    Lack of Structure

    A disorganized response can confuse the listener. It's essential to structure your answer logically to cover all cues effectively.

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    Tip

    Follow the cue prompts in order, ensuring you address each one clearly and concisely for a coherent response.

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    All Answers

    Here are all the answers by real-users practicing speaking for IELTS Cue Cards on our IELTS Prep App.

    Band 6-7

    So a good advertisement that I think is very useful was actually an ad that I saw when I was a kid and it was an ad that belonged to a juice, I believe it was the Tang company T-A-N-G, basically they make juice powders which can be mixed with water and we can drink it for consumption. I found this ad to be very good and fascinating because it touched the hearts of the people but also at the same time it showed the importance of hydration which I think is very important. Drinking water is good for the human body after all. But then in addition to this I felt happy because it is once in a blue moon that a very good meaningful ad comes that helps us to add things in our life. But then in addition to this, I'm sorry, what I meant to say is that this advertisement I watched it on the television and I believe it was in a Hindi channel I watched it but then they also made a variant of this as a juice box as well and I like the marketing they have used, the different methods and techniques they have used, in addition to this they have also made it more colourful and vivid, that's one thing I like about this ad. Overall I would recommend people to try out the product and I would say that amongst all the ads that have been made so far in Indian marketing, I would say that this ad is one of its best.

    Band 6

    In this modern era, advertisement is necessary for all the businesses and for all people because through advertisement they can generate their income and people also know about the product and the concept of the product. I would like to tell about a good advertisement which I think is much useful for all the people. Like when a government generates an advertisement to generate awareness for the people like say no to drugs. Indian government generate an ad on the say no to drugs which can be helpful for all the people like people who watch movies and in cinema this ad was compulsory rule by the government and it is helpful for the people who are stuck in this situation and try to switch their drugs and that their number and their free health care is also helpful for the people who want to change their self and try to be in a positive era.

    Band 6

    A recently advertisement which I saw on my television, on last Sunday while I was flipping to the different TV channels, I came across the Misho advertisement, which was truly an eye catching one, as it was showing the ad, the ad consists of a celebrity who is a Bollywood actor, Sara Ali Khan, she placed some items from the Misho app, and it was at a reasonable price, whereas her mother was telling her why did she buy such an expensive product, she in return she replied that she bought these appliances from Misho, which were given at a 50% discount, apart from that this advertisement can be seen in social media and newspaper, particularly as large number of audience are watching the television, that is the reason this advertisement was able to capture a lot of audience and draw a profitable sales for the company, additionally they have targeted the specific region such as the middle class section, so that their sales would be dramatically increased and most of this.

    Band 6

    Advertisements featuring the use of sanitary pads has been one of the most useful advertisements at present. It helps us to remove the taboo that exists in the society which keeps women away during the most essential period of time that they actually crave for attention and care. The advertisements are made in such a way that it demonstrates women being very active and being involved in major of their everyday routines while being able to manage every phase that they are going through. It may be the cramps, the mood swings or being low. Advertising such things have become very essential to make the society understand that it is very much essential for us to understand that these things are completely natural and gifted by God for a beautiful era of women where they give birth to their babies.

    Band 6

    When I was in my high school, there was an ad by the government of India which was Swachh Bharat Abhiyan. It means cleanliness of our surroundings and environment. So it was telecasted in TV as well as there were posters all around the streets and even in billboards. It was a mission to make city clean, to ensure that no disease or any effect from that garbage should affect humans. And it was a great mission which helped many people by cleaning the surroundings and it makes city look very beautiful. It was a very big impact and there was also a training video which was also telecasted in television about how to throw a dust or any garbage. They have educated them to use recycle bins, toxic bins and liquid garbage. So that ad was most impactful event during my high school. We also conducted a cleaning campaign in my school, so even I participated in that campaign.

    Band 6

    A good advertisement is very important for the spreading awareness and good things about the society through the advertisement you can spread your message to the wider audience. One of the advertisement I remember it about the tobacco smoking it is the very dangerous for the health through this advertisement government can aware the people and also I watch this advertisement in IPL in between or there are so many advertisement one advertisement I remember it through this advertisement government started initiative to reduce the number of smoking rates and also spread awareness of the how can tobacco kill yourself and how it can spread the cancer to your lungs and other body parts.

    Band 6

    One of the most prominent way of advertisement in the earlier day used to be through pamphlets and holdings compared to now, nowadays as compared to nowadays people prefer social media for advertisement. Advertisement is one of the most important aspect for any company's development, moreover to get the product their values and publish the product in the right audience, right way of advertisement is necessary. Most prominently people nowadays watch social media and they get influenced for any kind of products on social media platforms like YouTube, Instagram, furthermore people also watch, people also explore e-commerce websites like Amazon for getting right products for their need, however nowadays people go more digital as compared to traditional form, so companies must have a proper advertisement as a part of their business.

    Band 6

    So there is this particular advertisement that we can see in movie halls, it is about smoking and consuming of tobacco orally or smoking. So basically this advertisement gives a lot of people a lot of knowledge like what are the circumstances that they face which they aren't aware of now and that advertisement shows clearly that what will exactly happen if a person is smoking like for a very long time and what if a person is consuming the tobacco orally for a very long time and how the family actually suffers by looking at that person because in that particular ad they actually don't have any filters, they actually show how a person will be affected after smoking or consuming tobacco like how much pain the family and the person who is consuming the tobacco goes through and the main thing which I like about the advertisement is after the entire advertisement is done that they even have the numbers for the rehab so that who are totally addicted to smoking or consuming tobacco orally can actually call to those numbers and they can actually get rid of smoking or consuming tobacco or smoking because that will help people to quit smoking and to actually stop consuming tobacco orally and that is the reason I really love this advertisement.

    Band 6

    Well, good advertisements are not only those which attract people and sell their products, but I guess also those which attract people and share some kind of social message. As far as I remember, there was an advertisement shown on TV few years back which showed a scenario of a, as a shower was installed in deserted area, so when people discovered that shower, so they used the shower to collect water for their day-to-day life activities like for drinking water, washing their clothes and etc. But the contrast here was that in 20 minutes, half of the village used water for necessary requirements, but if in the same time, a city person was still taking a shower, that means the person wasted the water which could have been, could change the life of many people in the village. So, I guess this was a good advertisement as it not only attracted people, but also spreaded a very good social message which could aware us that we should save water. Just because we are having the privilege of getting water 24x7, like to pure and clean without any infection and purified water doesn't mean that everyone in this world is getting the same amount of water. Maybe they are not even having water for one-time use, they are not even getting water for drinking and surviving. So, according to me, it was a good advertisement.

    Band 6

    So, I think advertisements are a very integral part of our modern life and our day-to-day life. Advertisements, if chosen rightly, it can impact our society positively and it can change the lives of a lot of people. Recently, when I was watching television, I came across this advertisement by a very well-known celebrity. He showed how the, sorry, the advertisement was about the sanitary pads. It was basically very simple but a very impactful advertisement. Um, it was about how a sanitary pad impacts how a very
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