Instructions
WRITING TASK 2
You should spend about 40 minutes on this task.
Goodwill is an intangible asset that is difficult to acquire and takes years to develop, but once acquired, its benefits can last for years and generations.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Top rated answers
Here are the 5 highest scoring answers by real-users for this IELTS Writing Task 2 Agree or Disagree topic.
Band 6-7
IELTS Learner
3 days ago
Band 6-7
IELTS Learner
3 days ago
Yes, Goodwill is an intangible asset that is quite hard to acquire and its takes many years to develop. And once its acquired, its can be benificial for the many years and generations. I would argue that, goodwill is the only asset which has potential to grow any businesses and indiviuduals value. Moreover, goodwiil play crucial role in business and goodwill is created by the moral and ethics beacuse anyone acquire something valuable by the help of money but goodwill never acquire by money it totally depends upon your behaviour and intergrity. It helps any firm and individual to acheive their goals and make different than your rivals. For instance, i was started textile company in the year 2010 and that time no one know my company name even in hometown where i establised manufacturing unit but after a decade i worked in quality and made goodwill of my company with using good CSR policy then now most of the people know my clothing brand name of its became famous within a decade and today i captured more than 20 percent of market share in my region. In the conclusion, goodwill play major role in businesses and everyone's one life, that's why everyone should focus on moral and ethics instead of making quick money. It helps to grow in long term game and differenciate you and your businesses than your competietors. Goodwill is the only key to suceed in personal and professional life.
Band 6-7
IELTS Learner
4 days ago
Band 6-7
IELTS Learner
4 days ago
Goodwill acts as an asset that proves invaluable to firms in every industry. It is an asset that can not be build overnight, it is a gradual and slow process however the benfits last a lifetime or more! In todays competitive and highly advanced world, there is cut throat competition in every industry, hence goodwill is increasingly important especially in the present day and age. I agree with the statement goodwill is an intangible assest is a difficult to acquire and takes years to develop, however when a firm or a brand has fianlly acquired that goodwill in relation to themselves or their brand there can be nothing better as competition is then defeated on the basis on this goodwill alone. It takes a fair bit of work to acquire goodwill in todays market where every brand or firm is selling similar products with little to no difference, however goodwill is much more than just the product and its features, it encapsulates the eniterity of the brand and its founder, the after sale services, the realtionship built between the consumer and the brand and the consumer perception of the brand and the product as well. Goodwill can not be built overnight as its essence is in the slow and gradual process through which the brand or firm is able to repeatedly prove itself throught their efforts. In India the presence of goodwill is of extreme relevance. My family is loyal to a fault and they deal with brands and firms whome have been known for years and have proved their worth overtime. In conculsion, goodwill is an intangible but impertive asset to have or work towards as it has a huge contribution to the success or reputation of a business. It may take time to acquire such an aesset but it is not impossible!
Band 6-7
IELTS Learner
5 days ago
Band 6-7
IELTS Learner
5 days ago
We have been taught the value of helping others since times immemorial. Unfortunately, goodwill is not only strenuous to practice but also time-consuming. However, in my opinion, it can be a boon will long-lasting effects. On one hand, the world seems to be spiralling counter-clockwise on its axis. It feels unsafe to be a generous person these days. For instance, many cases have been reported, where people have fallen into a trap from con artists under pretext of them needing help. Many people have lost their hard-earned money to online scammers. Furthermore, the unfortunate truth is that candor and genuiness is misunderstood as pretense today. It is easier to believe the lies rather than the truth. Nowadays, people find it tough to trust others. On the other hand, goodwill can serve as a basis for a better tomorrow. It is reflective of the triumph of the good over the evil. For example, one good deed can lead to another. Guidance from the parents and the teachers can greatly influence the youth. Setting examples of benevolence can inspire the younsters to be better and cordial to everyone surrounding them forming a cycle of good karma. A person in need will never forget a helping hand. Additionally, it only helps a person to feel better after one has helped others. It is not only the receiver but also the donor that feels content.One such case is the sharing of food. The food always tastes delicious when shared. Many selfless acts such as organ donation, charity and prevention of animal cruelty leads to a feeling of wellness and hope in the society. In conclusion, there is more meaning in non-materialistic things rather than monetary possessions. Practising and developing the art of helping others with a kind heart is complicated and takes a lot of time, but it can only be useful in the long run.
Band 6-7
IELTS Learner
5 days ago
Band 6-7
IELTS Learner
5 days ago
Brand reputation is an intangible asset which is difficult to obtain and takes years to build but once acquired, its benefits can last for decades. Yes, I completely agree with the above statement because goodwill acts as an important asset for any business and also contributes to the business in many ways. Goodwill is not something which is built overnight it takes years and years to gain people's trust and assure them that your product and services are the best. Assurance can come from prompt after-sales services and affordable pricing. Goodwill is also transfered in generational wealth. A recent survey was conducted in a local area regarding how they decide the place to purchase the products, and the results where shocking because even the young generation satisfies their purchase needs from a shop which is opened 30 years ago. To the contrary, goodwill can also act as a barrier in economic development because it will restrict the entry in many businesses due to feasibility. It will become difficult for young entrepreneurs to enter into the market and make profit which will have an impact on the development of the nation. In addition, less production of goods and sevices in an economy will lead to lesser employment. To sum up, everything which is beneficial has some negative aspects at a certain point. So, goodwill can be beneficial for generations and provide wealth and prosperity but there should also be a new market or schemes for the potential entrepreneurs to develop and grow in this fast-paced economy.
Band 6-7
IELTS Learner
5 days ago
Band 6-7
IELTS Learner
5 days ago
Once reputation and loyality is gained after long years that is a huge savings and hard to destroy since it includes more beneficial to upcoming generations. Overall, I disagree to this statement this is because it takes life span to build quality connections ,which is difficult in today's life. As it shows double-edged sword in this stituation, still gaining loyal relationship in this century is like walking on spikes. For instance; people has more trust issues in this fake world, likewise how brutus killed his own friend in unexpected way that decision made by brutus felt guilty at the end. It clearly describes once the goodwill is grained into pieces it is very hard to recover from it.Whereas not everyone is true to heart in this unreal world this is because of delicening in humanity and sympathy. Moreover , on the other side not everyone is born evil maybe the enviornment or soceity made them unloyal due to some uncertain circumstance. For example; Mother tearesa ,who helped poverty people to get quality education and food thrice a day eventhough she is not having much assests in her hand. This generosity proved how trustable and kind person she is to others. Although you can not give much to help ,atleast give a simle this will make their day. Once my peer said that "smiling is the best visiting card that you can give others". After a lot of discussion i prefer it has both positive and negative in this statement. In conclusion having a strong and uneiable relationship is harder to built , although it has benefits.
All Answers
Here are all the answers by real-users practicing writing for IELTS writing Task 2 Agree or Disagree on our IELTS Prep App.
Band 6-7
IELTS Learner
2 months 28 days ago
Band 6-7
IELTS Learner
2 months 28 days ago
Goodwill is an important treasure that is hard to inherit and it takes ages to develop however, once inherited, it can benefit several generations for ages. I totally agree with this statement. Nowadays, people are always busy in their lives and hardly get time for gestures that can make someone's day. Goodwill gestures are becoming rare in the society however, once a person starts practicing this and starts giving something back to the society, it gives a sense of achievement. Once a person feels this sense of achievement, he/she may get curious to do it again because it releases happy hormones. It's difficult to find time to do goodwill however, it can be planned well. A person should take out at least a day in two weeks for some volunteer activities that may not require any funds for example teaching someone who cannot afford to pay for education. It's a goodwill gesture that can go places as through education a person can spread awareness in the entire society. Apart from that people can volunteer for other social activities like cleaning the rivers, beaches etc. This act of kindness will not only help the humans but also the other living beings in the animal kingdom. In conclusion, it's understandable that goodwill is a treasure that is difficult to acquire however, by managing time and efforts, a person can achieve it. Once achieved, a person can give value add to the entire society. They only need a little push to begin and then the path is much easier.
Band 6-7
IELTS Learner
3 months 27 days ago
Band 6-7
IELTS Learner
3 months 27 days ago
I strongly agree that a good reputation is an unmeasurable asset which is not easy to acquire and can have its long lasting benefits in future once acheived as it creates its own space in the market . Many companies today are into the market place race to reach to the top . This has resulted into a healthy competition among the companies for acquiring more profit and revenue . However , this can be acheived if the companies sell their product with the claimed design and features to the general population to acheive a good reputation in the market . Good reputation not only includes to selling the products as claimed by them but also includes providing best services and maintaining their manufacturing standards . Furthermore , this will have an impact on the companies revenue which ultimately will result into impacting countries economy . However , building a strong position in the market place is not easy as it requires strong business strategies along with a courage to take a risk to setup the business . For example , Tata Group of companies have created their place in the market against their rivalry companies like Reliance group by providing the better quality of products within the same price range as compared to Reliance group . On the other hand , Goodwill can sometimes result into declining economy of a country . Once a good reputation is build , it is very difficult to sustain that position for a long run and this can result into inflation problem to manage to maintain the position . Thus , thereby resulting into decrease in economy of the country along with bankruptcy problem from the company . For example , many international companies which were famous for their products have fallen into a hole of bankruptcy during lockdown in India resulting into decline in economy of country . Thus , according to my opinion , I believe that goodwill is an invaluable asset which if acquired can result into the betterment of country by increasing their economy .
Band 6-7
IELTS Learner
3 months 27 days ago
Band 6-7
IELTS Learner
3 months 27 days ago
It is hard to acquire a intangible asset like goodwill. It takes years to inculcate goodwill, but once acquired, its benefits can last for years and generations. This passage agrees to the above statement owing to the good testimony that one can built in the society and be a source of inspiration for all age groups. Developing a attribute like goodwill is difficult to gain and it takes long time to develop. But once acquired its benefit namely a good testimony in the society can last for years. It is said that a good name is to be choosen than great riches, which is actually ture because every individual needs a good name in society to live peacufully. For instance, consider the like of DR. B.R. Ambedkar, who belongs to a backward community and has faced much embarssment and hardship. Through hardwork and goodwill, he excelled in studies and has helped many people of his community. People still remember him for all the work he has done. Acquiring a character like goodwill is hard to achieve and it consumes large amount of time but it is worth when we consider its long term benefits like a person with goodwill acting as a source of inspiration for all age groups. Being an inspiration adds purpose to life and gives happiness when one is able give hope to others. For example, consider the exmaple of the fictional character the Santa Clause, who was a rich person. He wanted to develop good behaviour in children and he was able to do it by rewarding children only when they dispaly good behviour throughout the year. His story inspire children to develop good charcter and have generous heart towards others. In conclusion, building a good testimonry in the society and acting as a source of inspiration for all age groups serve as the benefits that can last for years when on aquires goodwill.
Band 6-7
IELTS Learner
3 months 28 days ago
Band 6-7
IELTS Learner
3 months 28 days ago
Goodwill is an untouchable asset that is hard to obtain and takes years to generate, However once obtained, its advantages can last for genrations and years. In my opinion, I strongly believe that goodwill is a asset which benefits lasts for years and generations. To begin with, Goodwill can be said as a intangible achievement and value of a person or business gained over the time period because of the various services or products they offer to their customers. In other words, it is a kind of non physical strength that has been build by serving during the past years. For instance, Apple a technology based company which deals in range of modern tech products from smartphones to wrist watches. Furthermore, they have been in the market for years now and has build their own legacy and image in the economy that is what is said as goodwill. Once a business, person or a company acquires goodwill and positive reputation in the economy. They get to enjoy various benefits such as they enjoy new innovations and manipulating the prices of their products and services because of the goodwill they have. Moreover, once the goodwill is acquired, it will kept on going and serves the coming generations in profitable terms. However, maintaing goodwill is as tough as achieving it. Therefore, once acquired one has to work hard to grow and maintain it. Simultaneously, enjoying the other perks of having it such as customer believe, trust and market value. In conclusion, Goodwill is intangible that takes time and hard work to achieve but once obtained it can pave the way for the next level of growth that can last for generations if maintained.
Band 6-7
IELTS Learner
4 months 2 days ago
Band 6-7
IELTS Learner
4 months 2 days ago
Lets understand what is goodwill. Goodwill is the reputatiion, respect and admiration eraned by a company through the years of its functioning. Though it can be calculated in terms of money but it has no physical form. It is intangble in nature which means we cannot touch or feel it. I agree that goodwill is an intangible asset which is difficult to acquire and takes years to earn, but once earned, its benefits can be enjoyed for years and generations. Though there are many highly profit making companies but not everyone has earned sufficient goodwiill and some has no goodwill at all. Goodwill unlike profits is not that easy to earn. In order to earn reputation and goodwill a company has to make place in people's heart by adhereing to laws and regulations and contributing towards society for the betterment of humankind. An amazing example of this is the TATA family from India. The TATA group of companies founded by JRD Tata followed by his sons has earned people's respect and love. Well this reputation that they have earned is not easy at all and no other company in the world is viewed with the same respect. Tata company through its foundation, has been running free cancer hospitals and many other social services since hundreds of years. A person who can be cured from cancer is never left out in India. His/her entire treatment cost is happily beared by the TATA trust. Because of this TATA has its own brand value and reputation which no other company has earned in India. Eventually, it benefits the company as people use their products which in turn raises profits, revenues and market share. Hence, I believe that goodwill is an extremely important intangible asset which every company must acquire to enjoy a stable business life in the long term.
Band 6-7
IELTS Learner
4 months 2 days ago
Band 6-7
IELTS Learner
4 months 2 days ago
Good deeds and fame are always incredible asset that is ardous to achieve which require an extended time to develop, nevertheless once achieved it can never be foreseen and could last for many years and generations. In my opinion, i strongly agree to this statement as there are ample of ways to sustantiate it, such as great individuals who no longer exist but their names remained because of working for prosperity of the nation. First and Foremost, there are many personalities whose names are displayed in the text books of young children due to their great works and deeds. For instance, Mother Theresa could be the best possible example who taught the world to be an empathic personality and develop a peaceful environment for others as well. Moreover, there are numerous legends who remain in many populace heart and also paved a way by encouraging human beings to be extraordinary by displaying manifold talends they have. To add up further, organizations create awareness for masses in the name of of famous people on their birth days as well as, conduct programs like tableau to present whatever they have faced inorder to acheive their Goodwill. To continue, the thing which could not be overlooked is the ways and struggles that are faced by eminent persons, however knowing about there struggles can lead any human an insipration and devotion towards the people who were great and created an irreplaceable position amongst world wide inhibitants. Besides, human can also learn numerous things from them and involve in good deeds in to improve prosperity and diversity amonst every others. For example, the famous scientist Albert Einstein was a role model for a group educates who made electricity out of plastic and scraps. Although, nowadays some people acquire goodwill by doing nothing like bloggers and youtubers there are population who worked with heart to gain a good name. Ergo, I strongly believe it takes years to accomplish and replenish a better fame but once acquired its forever.
Band 6-7
IELTS Learner
3 months 4 days ago
Band 6-7
IELTS Learner
3 months 4 days ago
Developing a good personality has always been a challenge for many individuals, incorporating good habits takes years to develop, but its merits are enormous and beyond's one expectations. Involvement in social work and spending some creative time with the elderly and youth fosters understanding about good and bad, these help in developing a personality of goodwill. The essay will discuss the merits of having goodwill and will agree with the given statement. One of the major benefits of having such will is the person will always be surrounded by people, for example, a person with goodwill will definitely be good at communication and will always serve a helping hand to needy ones, as a result, an individual will be surrounded by many peoples. Moreover, helping others always offers serenity to ones will, for illustration, a friend of mine was in a tough situation and needed financial help, so I served him a small help by offering him with some amount of money, this provides me peace. On the other hand, developing goodwill needs amount of effort on physical as well as mental fitness, for illustration, many people used to spend time with elderly that gives them experience to hear about some of the real-life facts. Furthermore, reading personality books will promote growth in knowledge of goodwill, in addition to some physical exercise, for example, having a disciplined routine will always positively shape the upcoming future. In conclusion, developing goodwill needs a bit of efforts but it can be achieved
Band 6-7
IELTS Learner
3 months 5 days ago
Band 6-7
IELTS Learner
3 months 5 days ago
Goodwill refers to positive reputation, trust and the loyalty that company or individual builds over the time, often through ethical practices and strong relationship with clients or community. I agree with the statement that goodwill is an intangible asset that is challenging to build and requires years of effort, but once established, its advantage can endure for many years. Firstly, acquiring goodwill is not an easy task. It requires consistent efforts, a long-time vision and a focus on delivering values. For Instance, the companies like Apple and Amazon have built significant reputation over the years by offering innovative products, good customer services and building trust with their customers. Additionally, the trust helps maintain customer loyalty, even in face of competition. Personally, I have experienced this with many brands that I choose to trust because of their exceptional services and best products. Once, goodwill is established, its benefits can indeed last for years or even generations. Additioanlly, it creates a strong foundation for sustained success, helping to attract new customers and create a positive reputation in the market for the longer period of time. Furthermore, this can lead to long-term profitability and stability. However, maintaining goodwill requires continuos efforts and vigilance, as it can be damaged if not carefully nurtured. In conclusion, while acquiring goodwill requires lots of efforts, trust building, and long-term commitment to maintaing positive relationship. Although it takes time to establish, its enduring benefits, such as customer loyalty, reputation and continued success, make it a highly valuable asset for both individuals and businesses.
Band 6-7
IELTS Learner
2 months 27 days ago
Band 6-7
IELTS Learner
2 months 27 days ago
One of the most intangible asset that is difficult to acquire is goodwill. The reason is because it takes years to build and once to achieve it , the benefits can last for years and generations. I completely agree with this statement. To begin with , a person with goodwill stands out in a group of people. To acquire this asset , its not easy as it seems. There are a lot of aspect that can help a person achieve this , it can be through spiritually journey or inspiration journey. For instance , the author of 'think like a monk' , Jay shetty, started his journey to acquire goodwill though the monks of india. The author talks about his spiritual journey . However, the journey wasn't easy because of negative emotional coming along the way like anger , ego , envy and more. To adapt this lifestyle is unlike any other task . On the other hand, one must think that goodwill doesn't benefit you as a member of the society. There are folk that generally comes with a goodwill mindset but with no patience , they change team which might give them temporary happy in heart but the mond is clogged soon. furthemore , it does come with a lot of benefits. one of the example would be, huda kattan, the founder and CEO of huda beauty(makeup line) showed her stand and support for the ongoing Israel-Gaza conflict ,thus her support lead to more people acknowledging about the genocide. A person with goodwill will always a good and positive influence on people who follows them for years and generations regardless on how negative folks respond. To conclude, in my opinion , goodwill is indeed a amazing asset for an individual to acquire .
Band 6-7
IELTS Learner
2 months 26 days ago
Band 6-7
IELTS Learner
2 months 26 days ago
I completly agree that Goodwill is an intangible asset that is difficult to acquire and takes years to develop, but once developed, its benefits can last for years if not generations. Gaining goodwill is a Himalayan task to acheive and difficult to retain. Goodwill is connected to many other traits including your professionalism, Conviction to standby for what is right, treating everyone equal, being honest at any given situation and be consistent in all these. I strongly feel most times this is passed through generations and transferred from one to another like an unseen thread in the air. Best example I could think of is a Shop Owner Mr.Raghavendran who started a small grocery store of 50 Square feet near our house which catered daily needs of our community people, He is a gem of a person who never bends his philosophies for any favours, however he faced lot of difficulties over time, he struggled but never gave up, stood like an iron pillar through all these years.Now he is owning a Super market which extends upto 5000 square feet and five floors, which has become Landmark building for our town. Neither him nor his next generation fail to impress us with their cherishable asset goodwill in every small act they exhibit. End of the day what is going to be longlasting in one's memory is the positivity you pass to them by your actions and enduring rewards one could experience for carrying priceless goodwill thoughts all along one's life.


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