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IELTS Writing Task 2

Goodwill Importance

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Agree or Disagree

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10 unique answers with expert feedback

Instructions

WRITING TASK 2

You should spend about 40 minutes on this task.

Goodwill is an intangible asset that is difficult to acquire and takes years to develop, but once acquired, its benefits can last for years and generations.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Top rated answers

Here are the 5 highest scoring answers by real-users for this IELTS Writing Task 2 Agree or Disagree topic.

Band 6-7

IELTS Learner

2 days ago

Goodwill is a valuable and intangible asset that businesses cultivates over time through trust, reputation and strong relationships. While it takes years to establish, its postitive impact can extend across generations, benefitting organizations in a long run. I strongly agree that good plays a crucial role in business and personal success. This essay will discuss how good will enhances brand reputation and long term profitability despite of challenges. One of the key reasons goodwill is invaluable is its ability to enhance brand reputation. It takes a lot of time for businesses, to gain popularity and goodwill,but once its achieved, then can go for long run. For instance companies with goodwills such as Tesla, Amazon and Google attracts loyal customers,allowing them to maintain market dominance. Unlike, physical assets, goodwill fosters trust, which leads to repeat business and gain long term profitabilities. Furthermore, Goodwill contributes to the business resillience during crisis. A company with well established positive reputation help to recover from setbacks. For example, In 2014, Due to some product misinformation and controversies, apple company experienced a fall back, however, with goodwill, company able to recover it from the setback and launched a product, which leads to gain more popularity again. Despite of the challenges, having goodwill, can be able recover from any situation or circumstances. In conclusion, Goodwill is essential to maintain the trust, customer-relationships with the companies.

Band 6-7

IELTS Learner

4 days ago

Having a goodwill is not that easy in nowadays. I agree with the statement that goodwill is an intangible asset that is difficult to acquire and their benefits could last for many years. In the following paragraphs I would mention statement of proof for my opinion. Beginning with developing a goodwill, It is not that easy to develop or acquire a goodwill towards others, but once we succed in that we can gain more benefits through it. For example, an employee in private sector in not well reconized but there are few personnel assistants and drivers who can gain good impression from their boss. Such, that there boss can help them in financial status. Futhermore, some people even look after their workers child education. By this we can state that gaining goodwill is an intangible asset not only for ourself for our next generation too. On the other hand, not only gaining the goodwill is that to circulate lower hierarchy too. Suppose, if you gain benefits by goodwill you should also support by giving benefits to your workers. For example, your an loyal personal assistant to your boss who gave you few benefits due to the goodwill you have. but, if there are few people who are working in your home as a cleaner, etc.. if they has a goodwill you should also reward them with benefits such as bonous, hike in salary, helping in financial status etc. Through this we can state state that hierarchical goodwill should be passed among the people. In conclusion, we can conclude that the goodwill is an intangible asset which is hard to develop or acquire, but through this we can achieve a few or more benefits that last for years and even for generations too.

Band 6-7

IELTS Learner

10 days ago

Goodwill is an incorporeal possesion. It is build over many years, however, once developed, its merits can be reaped for ages. I completely agree with the above statement. In my opinion, goodwill is one of the most important asset that a business can posess. To begin with, goodwil is not easy to acquire, only after extreme hard work can a business build trust among its customers. But once it is gained, its benefits can be enjoyed for years to come. For instance, Tata as a company, has been successful in gaining the trust of its buyers, as a result, it dominates all the sectors that it steps in, be it food, inustries, cars, or cars, etc. Even the recently launched, clothing line by Tata, known as Zudio, has been increasingly popular among shoppers of all ages due to the goodwill of Tata. When individuals shop from Tata they can be sure of the quality of the products as Tata has always ensured it. Word-of-mouth is an important instrument to gain the favour of the public and Tata has been successful in gaining it because of their unyielding loyalty to their customerts Moreover, another company that enjoys the benefits of goodwill is Bata, a shoe company, that ovepowers all its competition in each and every country that it steps in. In India, for example, shopping at Bata is not only a chore but a sentiment. Individuals buy comfortable shoes for their grandparents, first school shoes for their children, and fancy soes for important life events from here. Although, there are many companies that have stepped in this industry, Bata, still remains the most popular. When individuals think of shoes, they think of Bata, that is the kind of benefit that Bata enjoys because of its goodwill. To conclude, goodwill is an intagible asset, that can be difficult to achieve but its advantages are enjoyed for years. I wholeheartedly agree with this statement as there are many examples of the same in this world, some of which I have discussed in this essay.

Band 6-7

IELTS Learner

10 days ago

While we can not count goodwill amongst people and it takes years to gain it with many hurdles, I feel firmly believe its benificial for mankind. We are living in the best era for mankind in the entire human history. The era is rich and affulent and most of us are a able fulfill our basic needs such as food, shelter and education. However, this was not sudden change mankind had to deal with slavery, colonization and war confilicts before reaching this point. This is the first time where developed nations are alturistically investing heavily in economically backward contries to support them. Surprisingly, even in pandemic mankind witnessed same goodwill that allowed individuals to help each other by every possible mean. On contrary if we could look back 50 years, one would find completely different picture. There were onflicts amongst all nations, society was infested with corruption and almost everyone was trying to take exploit others. There was racism and lack of freedom in almost every part of society. What has changed these five decades is quite remarkable. Its the goodwill that enabled us to care for each other. One may interject and opin that too much good is also bad for person or society. This could have adverse effects when ill minded people take undue advantage of goodwill of others. Regardless, I strongly belive that the advantages of goodwill outranks the disadvantage. Goodwill is contegious it encourages surrounding to develp same alturistic nature for other. In a nutshelll its good for person and society.

Band 6-7

IELTS Learner

10 days ago

I largely agree with the statement that goodwill is an intangible assest that is difficult to acquire, takes years to develop and can provide lasting benefits once established. Goodwill, in the context of business, refers to the reputation, customer loyalty, brand recognition, other intangible factors that contribute to company's value. While it is challenging to build, it can have enduring advantages for a business over time. Firstly, acquiring compassionate traits is not an overnight achievement. It ivolves significant investment in customer service, quality and consistent brand messaging. Foe example, companies like Apple and Coco-cola have spent decades cultivating a strong brand reputation through quality products and effective marketing. Their goodwill is the result of years of effort and maintaining loyalty with their customers. This requires long term strategetic management, focused not just on financial perofrmance but also on fostering relationships with customers and creating positive public image. Moreover, strong goodwill means consistency in generating business and retaining customers which is really important in times of economic hardships. Doing favours to others those in need creates a bond that really strengthens overtime and the other person might do the same when we are the one facing obstacles. For instance, companies can increase the price while going through a stagnant period, knowing their loyal customers will keep supporting them and purchasing the same for a higher price because of loyalty. However, it is important to note that goodwill can also be fragile. Therefore, companies must focus on nurturing their reputation. In conclusion, I do believe goodwill is an valuable assest and once established can stay their for years if not generations.

All Answers

Here are all the answers by real-users practicing writing for IELTS writing Task 2 Agree or Disagree on our IELTS Prep App.

Band 6-7

IELTS Learner

2 months 5 days ago

Goodwill is an important treasure that is hard to inherit and it takes ages to develop however, once inherited, it can benefit several generations for ages. I totally agree with this statement. Nowadays, people are always busy in their lives and hardly get time for gestures that can make someone's day. Goodwill gestures are becoming rare in the society however, once a person starts practicing this and starts giving something back to the society, it gives a sense of achievement. Once a person feels this sense of achievement, he/she may get curious to do it again because it releases happy hormones. It's difficult to find time to do goodwill however, it can be planned well. A person should take out at least a day in two weeks for some volunteer activities that may not require any funds for example teaching someone who cannot afford to pay for education. It's a goodwill gesture that can go places as through education a person can spread awareness in the entire society. Apart from that people can volunteer for other social activities like cleaning the rivers, beaches etc. This act of kindness will not only help the humans but also the other living beings in the animal kingdom. In conclusion, it's understandable that goodwill is a treasure that is difficult to acquire however, by managing time and efforts, a person can achieve it. Once achieved, a person can give value add to the entire society. They only need a little push to begin and then the path is much easier.

Band 6-7

IELTS Learner

3 months 3 days ago

I strongly agree that a good reputation is an unmeasurable asset which is not easy to acquire and can have its long lasting benefits in future once acheived as it creates its own space in the market . Many companies today are into the market place race to reach to the top . This has resulted into a healthy competition among the companies for acquiring more profit and revenue . However , this can be acheived if the companies sell their product with the claimed design and features to the general population to acheive a good reputation in the market . Good reputation not only includes to selling the products as claimed by them but also includes providing best services and maintaining their manufacturing standards . Furthermore , this will have an impact on the companies revenue which ultimately will result into impacting countries economy . However , building a strong position in the market place is not easy as it requires strong business strategies along with a courage to take a risk to setup the business . For example , Tata Group of companies have created their place in the market against their rivalry companies like Reliance group by providing the better quality of products within the same price range as compared to Reliance group . On the other hand , Goodwill can sometimes result into declining economy of a country . Once a good reputation is build , it is very difficult to sustain that position for a long run and this can result into inflation problem to manage to maintain the position . Thus , thereby resulting into decrease in economy of the country along with bankruptcy problem from the company . For example , many international companies which were famous for their products have fallen into a hole of bankruptcy during lockdown in India resulting into decline in economy of country . Thus , according to my opinion , I believe that goodwill is an invaluable asset which if acquired can result into the betterment of country by increasing their economy .

Band 6-7

IELTS Learner

3 months 4 days ago

It is hard to acquire a intangible asset like goodwill. It takes years to inculcate goodwill, but once acquired, its benefits can last for years and generations. This passage agrees to the above statement owing to the good testimony that one can built in the society and be a source of inspiration for all age groups. Developing a attribute like goodwill is difficult to gain and it takes long time to develop. But once acquired its benefit namely a good testimony in the society can last for years. It is said that a good name is to be choosen than great riches, which is actually ture because every individual needs a good name in society to live peacufully. For instance, consider the like of DR. B.R. Ambedkar, who belongs to a backward community and has faced much embarssment and hardship. Through hardwork and goodwill, he excelled in studies and has helped many people of his community. People still remember him for all the work he has done. Acquiring a character like goodwill is hard to achieve and it consumes large amount of time but it is worth when we consider its long term benefits like a person with goodwill acting as a source of inspiration for all age groups. Being an inspiration adds purpose to life and gives happiness when one is able give hope to others. For example, consider the exmaple of the fictional character the Santa Clause, who was a rich person. He wanted to develop good behaviour in children and he was able to do it by rewarding children only when they dispaly good behviour throughout the year. His story inspire children to develop good charcter and have generous heart towards others. In conclusion, building a good testimonry in the society and acting as a source of inspiration for all age groups serve as the benefits that can last for years when on aquires goodwill.

Band 6-7

IELTS Learner

3 months 4 days ago

Goodwill is an untouchable asset that is hard to obtain and takes years to generate, However once obtained, its advantages can last for genrations and years. In my opinion, I strongly believe that goodwill is a asset which benefits lasts for years and generations. To begin with, Goodwill can be said as a intangible achievement and value of a person or business gained over the time period because of the various services or products they offer to their customers. In other words, it is a kind of non physical strength that has been build by serving during the past years. For instance, Apple a technology based company which deals in range of modern tech products from smartphones to wrist watches. Furthermore, they have been in the market for years now and has build their own legacy and image in the economy that is what is said as goodwill. Once a business, person or a company acquires goodwill and positive reputation in the economy. They get to enjoy various benefits such as they enjoy new innovations and manipulating the prices of their products and services because of the goodwill they have. Moreover, once the goodwill is acquired, it will kept on going and serves the coming generations in profitable terms. However, maintaing goodwill is as tough as achieving it. Therefore, once acquired one has to work hard to grow and maintain it. Simultaneously, enjoying the other perks of having it such as customer believe, trust and market value. In conclusion, Goodwill is intangible that takes time and hard work to achieve but once obtained it can pave the way for the next level of growth that can last for generations if maintained.

Band 6-7

IELTS Learner

3 months 8 days ago

Lets understand what is goodwill. Goodwill is the reputatiion, respect and admiration eraned by a company through the years of its functioning. Though it can be calculated in terms of money but it has no physical form. It is intangble in nature which means we cannot touch or feel it. I agree that goodwill is an intangible asset which is difficult to acquire and takes years to earn, but once earned, its benefits can be enjoyed for years and generations. Though there are many highly profit making companies but not everyone has earned sufficient goodwiill and some has no goodwill at all. Goodwill unlike profits is not that easy to earn. In order to earn reputation and goodwill a company has to make place in people's heart by adhereing to laws and regulations and contributing towards society for the betterment of humankind. An amazing example of this is the TATA family from India. The TATA group of companies founded by JRD Tata followed by his sons has earned people's respect and love. Well this reputation that they have earned is not easy at all and no other company in the world is viewed with the same respect. Tata company through its foundation, has been running free cancer hospitals and many other social services since hundreds of years. A person who can be cured from cancer is never left out in India. His/her entire treatment cost is happily beared by the TATA trust. Because of this TATA has its own brand value and reputation which no other company has earned in India. Eventually, it benefits the company as people use their products which in turn raises profits, revenues and market share. Hence, I believe that goodwill is an extremely important intangible asset which every company must acquire to enjoy a stable business life in the long term.

Band 6-7

IELTS Learner

3 months 9 days ago

Good deeds and fame are always incredible asset that is ardous to achieve which require an extended time to develop, nevertheless once achieved it can never be foreseen and could last for many years and generations. In my opinion, i strongly agree to this statement as there are ample of ways to sustantiate it, such as great individuals who no longer exist but their names remained because of working for prosperity of the nation. First and Foremost, there are many personalities whose names are displayed in the text books of young children due to their great works and deeds. For instance, Mother Theresa could be the best possible example who taught the world to be an empathic personality and develop a peaceful environment for others as well. Moreover, there are numerous legends who remain in many populace heart and also paved a way by encouraging human beings to be extraordinary by displaying manifold talends they have. To add up further, organizations create awareness for masses in the name of of famous people on their birth days as well as, conduct programs like tableau to present whatever they have faced inorder to acheive their Goodwill. To continue, the thing which could not be overlooked is the ways and struggles that are faced by eminent persons, however knowing about there struggles can lead any human an insipration and devotion towards the people who were great and created an irreplaceable position amongst world wide inhibitants. Besides, human can also learn numerous things from them and involve in good deeds in to improve prosperity and diversity amonst every others. For example, the famous scientist Albert Einstein was a role model for a group educates who made electricity out of plastic and scraps. Although, nowadays some people acquire goodwill by doing nothing like bloggers and youtubers there are population who worked with heart to gain a good name. Ergo, I strongly believe it takes years to accomplish and replenish a better fame but once acquired its forever.

Band 6-7

IELTS Learner

2 months 11 days ago

Developing a good personality has always been a challenge for many individuals, incorporating good habits takes years to develop, but its merits are enormous and beyond's one expectations. Involvement in social work and spending some creative time with the elderly and youth fosters understanding about good and bad, these help in developing a personality of goodwill. The essay will discuss the merits of having goodwill and will agree with the given statement. One of the major benefits of having such will is the person will always be surrounded by people, for example, a person with goodwill will definitely be good at communication and will always serve a helping hand to needy ones, as a result, an individual will be surrounded by many peoples. Moreover, helping others always offers serenity to ones will, for illustration, a friend of mine was in a tough situation and needed financial help, so I served him a small help by offering him with some amount of money, this provides me peace. On the other hand, developing goodwill needs amount of effort on physical as well as mental fitness, for illustration, many people used to spend time with elderly that gives them experience to hear about some of the real-life facts. Furthermore, reading personality books will promote growth in knowledge of goodwill, in addition to some physical exercise, for example, having a disciplined routine will always positively shape the upcoming future. In conclusion, developing goodwill needs a bit of efforts but it can be achieved

Band 6-7

IELTS Learner

2 months 12 days ago

Goodwill refers to positive reputation, trust and the loyalty that company or individual builds over the time, often through ethical practices and strong relationship with clients or community. I agree with the statement that goodwill is an intangible asset that is challenging to build and requires years of effort, but once established, its advantage can endure for many years. Firstly, acquiring goodwill is not an easy task. It requires consistent efforts, a long-time vision and a focus on delivering values. For Instance, the companies like Apple and Amazon have built significant reputation over the years by offering innovative products, good customer services and building trust with their customers. Additionally, the trust helps maintain customer loyalty, even in face of competition. Personally, I have experienced this with many brands that I choose to trust because of their exceptional services and best products. Once, goodwill is established, its benefits can indeed last for years or even generations. Additioanlly, it creates a strong foundation for sustained success, helping to attract new customers and create a positive reputation in the market for the longer period of time. Furthermore, this can lead to long-term profitability and stability. However, maintaining goodwill requires continuos efforts and vigilance, as it can be damaged if not carefully nurtured. In conclusion, while acquiring goodwill requires lots of efforts, trust building, and long-term commitment to maintaing positive relationship. Although it takes time to establish, its enduring benefits, such as customer loyalty, reputation and continued success, make it a highly valuable asset for both individuals and businesses.

Band 6-7

IELTS Learner

2 months 4 days ago

One of the most intangible asset that is difficult to acquire is goodwill. The reason is because it takes years to build and once to achieve it , the benefits can last for years and generations. I completely agree with this statement. To begin with , a person with goodwill stands out in a group of people. To acquire this asset , its not easy as it seems. There are a lot of aspect that can help a person achieve this , it can be through spiritually journey or inspiration journey. For instance , the author of 'think like a monk' , Jay shetty, started his journey to acquire goodwill though the monks of india. The author talks about his spiritual journey . However, the journey wasn't easy because of negative emotional coming along the way like anger , ego , envy and more. To adapt this lifestyle is unlike any other task . On the other hand, one must think that goodwill doesn't benefit you as a member of the society. There are folk that generally comes with a goodwill mindset but with no patience , they change team which might give them temporary happy in heart but the mond is clogged soon. furthemore , it does come with a lot of benefits. one of the example would be, huda kattan, the founder and CEO of huda beauty(makeup line) showed her stand and support for the ongoing Israel-Gaza conflict ,thus her support lead to more people acknowledging about the genocide. A person with goodwill will always a good and positive influence on people who follows them for years and generations regardless on how negative folks respond. To conclude, in my opinion , goodwill is indeed a amazing asset for an individual to acquire .

Band 6-7

IELTS Learner

2 months 2 days ago

I completly agree that Goodwill is an intangible asset that is difficult to acquire and takes years to develop, but once developed, its benefits can last for years if not generations. Gaining goodwill is a Himalayan task to acheive and difficult to retain. Goodwill is connected to many other traits including your professionalism, Conviction to standby for what is right, treating everyone equal, being honest at any given situation and be consistent in all these. I strongly feel most times this is passed through generations and transferred from one to another like an unseen thread in the air. Best example I could think of is a Shop Owner Mr.Raghavendran who started a small grocery store of 50 Square feet near our house which catered daily needs of our community people, He is a gem of a person who never bends his philosophies for any favours, however he faced lot of difficulties over time, he struggled but never gave up, stood like an iron pillar through all these years.Now he is owning a Super market which extends upto 5000 square feet and five floors, which has become Landmark building for our town. Neither him nor his next generation fail to impress us with their cherishable asset goodwill in every small act they exhibit. End of the day what is going to be longlasting in one's memory is the positivity you pass to them by your actions and enduring rewards one could experience for carrying priceless goodwill thoughts all along one's life.

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