Describe a Good Advertisement That You Think Is Useful: How to Answer?
Once part 2 begins, you will be handed a cue card and 4 questions related to it. In our case, the cue card will look like this:
The ideal way to answer cue card prompts is to break them into digestible sections. Think of it this way: no matter your topic, there is always an introduction, key highlights, and a conclusion.
Considering that, here's how we'll break our topic down.
Introduction:
- Briefly introduce the advertisement you will be discussing.
- Mention where you encountered or saw the advertisement.
For Example, “I'd like to discuss an advertisement for Zepto, an emerging e-commerce platform in India, that I find particularly useful and impactful.”
Where you can see it?
- Describe the platform or medium where the advertisement is displayed.
- Mention if it's on television, social media, billboards, or any other platform.
For Example, “This advertisement can be found across various digital platforms, including social media channels like Facebook, Instagram, and YouTube, as well as on the Zepto website and mobile app.”
What did it show?
- Describe the content of the advertisement.
- Highlight the key message or product/service being promoted.
- Provide details about any visuals, slogans, or memorable aspects of the advertisement.
For Example, “The advertisement showcases a wide range of products available on the Zepto platform, including electronics, fashion apparel, home essentials, and more. It highlights the platform's user-friendly interface and the seamless shopping experience it offers customers.”
Why do you think it is useful?
- Explain why you find the advertisement helpful or practical.
- Discuss how the advertisement captures your attention or resonates with you.
- Mention any specific benefits or solutions the advertisement offers to the audience.
For Example, “I believe this advertisement is highly useful because it effectively communicates Zepto's value proposition – providing customers with access to a diverse selection of high-quality products at competitive prices, all available at their fingertips. It emphasises the convenience of shopping online and the reliability of Zepto as a trusted e-commerce platform.”
Explain how you feel about it:
- Share your personal opinion or feelings about the advertisement.
- Reflect on how the advertisement impacts your perception of the product/service or brand.
- Express whether the advertisement successfully influences your decision-making process or prompts you to take action.
For Example, “As an avid online shopper, I find this advertisement compelling and appealing. It captures what makes Zepto a convenient and reliable option for purchasing a wide range of products, making me feel confident and excited about exploring their offerings.”
Conclusion:
- Summarise the key points of your description and opinion about the advertisement.
- Reiterate why you consider it to be a good and helpful advertisement.
For Example, “The Zepto advertisement effectively communicates the platform's strengths and benefits to potential customers, encouraging them to consider Zepto for their online shopping needs. It serves as a reminder of the convenience and value offered by the platform, making it a valuable resource for shoppers seeking quality products at competitive prices.”
Describe a Good Advertisement That You Think Is Useful: Sample Answers
Find the Sample Answers for Describe a Good Advertisement That You Think Is Useful IELTS Cue Card here.
Introduction:
- I'd like to discuss an advertisement that I find pretty helpful and memorable.
Where you can see it?
- This advertisement is frequently displayed on billboards across major cities in India, particularly in commercial areas and busy intersections.
What did it show?
- The advertisement promotes a popular mobile network provider and its latest data plans.
- It features vibrant visuals of people enjoying seamless smartphone connectivity while engaging in activities like streaming videos, browsing social media, and video calling.
Why do you think it is useful?
- This advertisement is helpful because it effectively communicates the benefits of the mobile network provider's services, particularly its fast and reliable data connectivity.
- In today's digital age, where staying connected is essential, the advertisement highlights how the network can enhance the user experience and meet the demands of modern-day communication and entertainment needs.
Explain how you feel about it:
- I am drawn to this advertisement because it portrays scenarios that resonate with my experiences of using mobile data for various purposes.
- The visuals are captivating, and the message is clear, making me consider switching to this network provider for a better mobile data experience.
Conclusion:
- This advertisement is a prime example of effective advertising in India's dynamic telecommunications market.
- By showcasing the benefits of its services compellingly, the advertisement captures the audience's attention and persuades them to consider the network provider for their connectivity needs.
Describe a Good Advertisement That You Think Is Useful: Follow-Up Questions
Below are some sample questions and possible answers. Once again, we recommend that you only take the inspiration from the answers below and add your twist to it!
