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Describe An Advertisement That Persuaded You To Buy A Product: IELTS Cue Card

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Updated on Jul 04, 2024, 18:38

The IELTS Speaking cue card is a part of the IELTS Speaking test, where you are given a topic to speak about for one to two minutes. These topics help assess your ability to organise your thoughts and communicate clearly in English. One such topic is ‘Describe an Advertisement That Persuaded You to Buy a Product.’

 

This page will explore detailed sample answers for this topic, providing you with ideas and structure to effectively convey your thoughts during the test. By examining these examples, you will gain insights into articulating your response clearly and confidently.

 

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1. Describe An Advertisement That Persuaded You To Buy A Product: How to Answer?

Knowing how to answer the IELTS Speaking cue card topics will significantly enhance your performance on the test. When you understand how to structure your response, you can express your ideas more clearly and confidently. For the topic ‘Describe an Advertisement That Persuaded You To Buy a Product,’ this skill is particularly useful as it allows you to organise your thoughts and convey your experience effectively.

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2. Describe An Advertisement That Persuaded You To Buy A Product: Sample Answers

Sample answers are crucial in your IELTS preparation as they give you a clear idea of structuring your responses and expressing your thoughts effectively. They provide you with a framework to follow, ensuring that your answers are coherent, well-organised, and within the time limit. 

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3. Describe An Advertisement That Persuaded You To Buy A Product: Follow-up Questions

In Part 3 of the IELTS Speaking test, also known as the Two-way discussion round, the examiner will ask you questions related to the topic you discussed in Part 2. 

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1.

Describe An Advertisement That Persuaded You To Buy A Product: How to Answer?

Knowing how to answer the IELTS Speaking cue card topics will significantly enhance your performance on the test. When you understand how to structure your response, you can express your ideas more clearly and confidently. For the topic ‘Describe an Advertisement That Persuaded You To Buy a Product,’ this skill is particularly useful as it allows you to organise your thoughts and convey your experience effectively.


When the cue card section starts, the examiner will give you a card with a topic and some points to cover. You will have one minute to prepare before speaking for up to two minutes. The best way to answer these cue cards is to break your response into smaller sections: Introduction, describing your experience/opinion/interest, key highlights, and conclusion.

 

Cue Card Topic: Describe An Advertisement That Persuaded You To Buy A Product You should say
  • What advertisement it was?
  • Was it shown on TV, radio or newspaper?
  • What was good about that advertisement?
  • Explain why you think that advertisement made the product seem attractive.

 

 

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Here is how you should answer each of the sections: 

 

Introduction (Covers: What advertisement it was?):

 

  • Briefly introduce the advertisement you are discussing.
  • Mention the product or service advertised.
  • State when and where you saw the advertisement.

 

Describing Your Experience/Opinion/Interest (Covers: Was it shown on TV, radio or newspaper?):

 

  • Explain what caught your attention in the advertisement.
  • Describe how you felt about the advertisement.
  • Share your initial thoughts or doubts about the product.

 

Key Highlights (Covers: What was good about that advertisement?):

  • Detail the main features or claims made in the advertisement.
  • Mention any visuals, slogans, or persuasive techniques used.
  • Explain why these elements made the advertisement convincing.

 

Conclusion (Covers: Explain why you think that the advertisement made the product seem attractive):

 

  • Summarise your overall impression of the advertisement.
  • State whether you bought the product and if it met your expectations.
  • Reflect on the effectiveness of the advertisement in influencing your decision.


The above inputs will help you to frame your answers in the right way. Just keep practicing these tips you’ll be able to perform better in the IELTS speaking test.

 

2.

Describe An Advertisement That Persuaded You To Buy A Product: Sample Answers

Sample answers are crucial in your IELTS preparation as they give you a clear idea of structuring your responses and expressing your thoughts effectively. They provide you with a framework to follow, ensuring that your answers are coherent, well-organised, and within the time limit. 

Sample Answer 1
Sample Answer 2
Sample Answer 3

Introduction (Covers: What advertisement it was?):

 

  • One advertisement that persuaded me to buy a product was for the XYZ smartphone.
  • I first encountered this advertisement on television a few months ago.
  • The ad featured a sleek, modern design and highlighted the phone’s innovative features.

 

Describing Your Experience/Opinion/Interest (Covers: Was it shown on TV, radio or newspaper?):

 

  • The advertisement was shown on TV during a prime-time slot, ensuring it reached a wide audience.
  • It started with vibrant, energetic scenes showcasing the phone’s capabilities and quality.
  • The dynamic visuals and engaging presentation made the ad very appealing and memorable.

 

Key Highlights (Covers: What was good about that advertisement?):

 

  • The ad emphasised the phone’s cutting-edge technology, such as its fast processor and high-resolution display.
  • It showcased stunning photos and videos taken with the phone, highlighting the exceptional camera quality.
  • The advertisement included testimonials from satisfied users, adding credibility and appeal to the product.

 

Conclusion (Covers: Explain why you think that the advertisement made the product seem attractive):

 

  • The advertisement made the product seem attractive by highlighting its unique features and superior performance.
  • The combination of engaging visuals, persuasive testimonials, and a catchy slogan, "Capture Life in High Definition," resonated with me.
  • As a result, I decided to purchase the XYZ smartphone and found it to exceed my expectations, proving the ad’s effectiveness.
3.

Describe An Advertisement That Persuaded You To Buy A Product: Follow-up Questions

In Part 3 of the IELTS Speaking test, also known as the Two-way discussion round, the examiner will ask you questions related to the topic you discussed in Part 2. 


This section allows you to delve deeper into your thoughts and opinions on advertising and its impact on consumer behaviour. It lasts for approximately 4-5 minutes, during which you have the opportunity to share further insights and elaborate on your previous responses.

 

Follow-Up Question 1

Question 1. What are popular types of advertising in today’s world?

 

Answer 1: In today's digital age, online advertising has become incredibly popular. Platforms like social media and search engines allow advertisers to target specific demographics effectively. Additionally, influencer marketing has gained traction, where popular figures promote products to their followers, leveraging their influence.
 

Answer 2: Traditional forms such as television and radio commercials remain relevant, reaching broad audiences. Their ability to convey messages visually and audibly still holds sway in many markets.

 

Follow-Up Question 2

Question 2: What type of media advertising do you like most?

 

Answer 1: Personally, I find online advertising most engaging. The ability to interact with ads and click through for more information makes it convenient. I appreciate targeted ads that match my interests, making them more relevant and useful.
 

Answer 2: While I enjoy online ads, there's a charm to well-made television commercials. They often have high production values and can create memorable experiences through storytelling and visuals

 

Follow-Up Question 3

Question 3: Do you think advertising influences what people buy?

 

Answer 1: Absolutely, advertising plays a significant role in shaping consumer choices. Effective ads highlight product benefits and create desires, influencing purchasing decisions. For instance, a compelling ad can convince me to try a new product or upgrade to a better version.
 

Answer 2: Yes, advertising has a powerful influence on consumer behaviour. It creates awareness, builds brand loyalty, and can sway decisions by appealing to emotions or showcasing practical benefits.

 

Follow-Up Question 4

Question 4: What factors should be taken into account when making advertisements?


Answer 1: When creating ads, understanding the target audience is crucial. Tailoring messages to their needs and preferences enhances effectiveness. Additionally, clear communication of product benefits and unique selling points ensures clarity and impact.
 

Answer 2: Advertisers should consider creativity and authenticity. Engaging visuals, memorable slogans, and truthful representations of the product build trust and resonate with consumers.

 

Follow-Up Question 5

Question 5. Is advertising really necessary in modern society?


Answer 1: Yes, advertising is essential in today's competitive market. It informs consumers about new products, educates them on features, and helps compare options. It drives innovation and supports economic growth by stimulating demand.


Answer 2: While some argue its excess, advertising serves as a communication tool between businesses and consumers, fostering healthy competition and informing purchasing decisions.


 

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FAQs

Q1. What if I fail my IELTS speaking test?

A: Failing the IELTS Speaking test can be disappointing, but it’s not the end. You can retake the test to improve your score. Reflect on areas needing improvement, such as pronunciation or fluency, and practise speaking English regularly to build confidence and fluency for your next attempt.

 

Q2. What vital language elements should I remember while attempting the cue card section?

Ans. When tackling the cue card section, focus on clarity, coherence, and vocabulary variety. Structure your answers with an introduction, detailed body, and conclusion. Use appropriate linking words to connect ideas smoothly and showcase a range of grammar structures to demonstrate proficiency.

Q3. What can I do if I don’t understand the cue card topic?

Ans. If you encounter an unfamiliar cue card topic, don’t panic. Use the one-minute preparation time to brainstorm ideas and keywords related to the topic. Draw on personal experiences or general knowledge to create a coherent response. Remember, the examiner is assessing your ability to communicate effectively, so stay composed and express your thoughts clearly.