Marketing is a booming field in today’s world with an increase in digitization and no boundaries to advertising with increased usage of social media and the internet. Pursuing a career in marketing is a go-to choice for students looking to work in multinational companies.
Canada is known for providing great courses in marketing in its universities. Masters In Marketing Canada is provided through two graduate programs, Marketing MBA and MSc in Marketing.
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We will walk you through the MSc marketing course in Canada and tell you all the specifications that entail the course and the growth prospect of working in this field. For information on other courses offered in the top institutes of Canada, do refer to our gallery of blogs on our website.
Overview of MSc Marketing in Canada
MSc marketing is a research-based course that is provided by most universities in Canada. This course focuses on consumer behaviour and psychology and teaches the students all about the needs and wants of the consumer and how they act on them. The length of the course is 2 years. You can apply to your desired course through the official website of the university.
Also Read: Top MBA Marketing Universities In Canada
Also Read:Top Universities for PhD in Marketing Canada
Difference between MSc Marketing & Marketing MBA
Marketing MBA is a specialized and professional course that focuses more on business analytics, market analytics, advertising, brand management and various pathways of marketing such as global marketing, digital marketing and online marketing. Graduates from this course are generally hired in the role of Brand Manager, Operations Manager, Marketing Channel Strategies, etc. The length of this course is 1 year. MSc in marketing is a more research-driven course that focuses more on consumer behaviour in the market. It is focused on gaining expertise in market theories and methods that are used while conducting advanced marketing research and creating marketing strategies. Graduates from this course are generally hired in the role of Market Analyst, Marketing Director, Marketing Management, Sales Manager, etc. The length of this course is 2 years.
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Colleges in Canada that offers MBA Marketing & MSc Marketing
Some of the best universities in Canada that offer MSc in Marketing are as follows:
| University Name | Courses |
|---|---|
| University of Saskatchewan | MSc in Marketing |
| York University | Master of Marketing (MMKG) |
| Concordia University | Master of Science (MSc) in Marketing |
| University of Guelph | MSc in Marketing and Consumer Studies |
| Queen’s University | MSc in Marketing |
| University of Lethbridge | MSc in Marketing |
| McMaster University | MPP in Digital Society |
| University of Calgary | MBA Marketing |
| Western University (Ivey Business School) | MBA Marketing |
| HEC Montreal | MSc in Marketing |
Eligibility Criteria for MSc Marketing in Canada
For pursuing MS in marketing in Canada, the following requirements need to be met by the applicant:
- GMAT or GRE scores: Admission into most universities offering Masters in Marketing Canada depends on the GMAT score or GRE score of the student. The university can ask for either of them. The cutoffs differ from university to university.
- A Bachelor’s degree: Any student applying for the MSc in Marketing courses in Canada needs to have a bachelor’s degree from a recognized institution. A degree that has a course of 4 years is preferred by universities.
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Documents Required for Masters Marketing in Canada
There are a few documents that are required for beginning the application process for a marketing course in Canada. The documents are as follows:
- Official transcripts
- Resume or CV
- IELTS, TOEFL, or PTE scores
- Statement of purpose
- References
Transcripts of your bachelor’s degree are required for applying for admission. The institute can ask for certified copies of the transcripts. In case the transcripts are not in English, certified translations of the transcript in English or French language are required. Having a strong resume with ample work experience and skills can work wonders in your admission process. Building a strong resume during your bachelor’s degree will help you in applying to any institute. Securing a good score in standardized English language tests is necessary for applying to any institute abroad. Most institutes in Canada require a minimum score of 6.5 in the IELTS exam. A statement of purpose is an essay that tells the selection panel why you are applying for this degree at their institute. A statement of purpose is used by the selection panel to judge your beliefs, aspirations and motives and can be key in your selection. Having a portfolio of references from good sources can boost your chances of selection into the program and build a strong case for you in front of the selection panel.
Cost to Study Masters in Marketing Canada
The average cost for an Indian student for the first year of a Masters in Marketing Canada is around 17.79 lakh INR. The average cost of living is around 5.43 lakh INR but mainly depends on your lifestyle and expenses. The tuition fees for some of the top institutions in Canada are as follows:
| University Name | Tuition Fees in CAD |
|---|---|
| University of Saskatchewan | 9,780 |
| York University | 57,700 |
| Concordia University | 30,300 |
| University of Guelph | 15,510 |
| Queen’s University | 9,790 |
Scholarship Programs
International students can avail the benefits of scholarships. Canada has some of the best scholarship programs in the world that ease the financial burden on the student as well as help them manage their expenses. The scholarships in Canada can provide anywhere between 7,500 USD to 16,500. Please note that these scholarships are provided on the basis of merit only. Some of the scholarships provided in Canada are as follows:
- If you apply at Queen’s University, the Smith School of Business offers 16,500 USD across 3 terms to students enrolled in MSc in Marketing in Canada. This scholarship is given to full-time course pursuers only.
- John Molson School of Business at Concordia University provides 7,500 USD to MSc students every year through their scholarship program.
- Ontario Graduate Scholarship is a merit-based scholarship offered to 22 international students at Ontario Universities. A sum of 11,325 USD is offered every year to students who qualify under this program.
Job Opportunities
Masters in Marketing Canada provides a bright future to the students pursuing this course. With a plethora of job opportunities for graduates holding this degree, the following are some of the job positions with their expected salaries that graduates can get placed in.
| Job title | Average Salary in CAD |
|---|---|
| Marketing manager | 72,200 |
| Advertising & Promotions Manager | 36,100 |
| Sales Manager | 45,100 |
| Market Research Analyst | 78,000 |
| Marketing Manager | 77,100 |
| Quality Management | 58,300 |
Conclusion
Pursuing a Master’s in Marketing Canada can be a very profitable option for you in the marketing field. With an ample amount of job opportunities available and the rapid scale of digital marketing, this sector can ensure a stable and safe future with good career growth. Visit the Leap Scholar blog to know more about studying in Canada.
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Frequently Asked Questions
1. What are some of the highest-ranked universities in Canada for pursuing an MSc in Marketing?
Ans: Canada houses some of the world’s highest-ranking universities. Some of these are Concordia University, York University, Queen’s University, and the University of Saskatchewan.
2. What are the exams that need to be taken before applying for MSc in Marketing courses in Canada?
Ans: The following exams need to be taken before applying for this degree:
(a) IELTS, TOEFL, or PTE
(b) GMAT or GRE
3. What is the average cost of pursuing a master’s in marketing from Canada?
Ans: The average cost of living while pursuing this degree can be around 25 lakh rupees or 40,000 USD.
4. What is the average salary package an MSc in Marketing graduate can fetch after completion of the degree?
Ans: The average entry-level salary for an MSc in Marketing graduate can range from 40,000 USD to 78,000 USD.
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