Digital Marketing Scope in Canada 2024–Salary & Other Benefits

In today’s world where most of the communication takes place online, digital marketing is one of the best methods to expand the horizons of business across borders. Digital marketing is a constantly growing field and has seen major growth since the onset of the COVID-19 pandemic.

When the world went shut, and physical interactions were minimised, online platforms were our alternatives. This has changed the way the world works, altogether. With rising new demands, possibilities, and options, digital marketing is flourishing in the post-pandemic period. This will also accelerate the digital marketing scope in future.

With digital media becoming the most effective form of communication in the modern era, its demand is growing every day. And for a highly developed country like Canada, the possibilities it opens up are abundant. 

This blog will guide you to understand the digital marketing scope in Canada, a country known for its attractive job opportunities in the digital field. It also explores the plethora of options you have as a digital marketer in Canada. 

What is Digital Marketing?

As the name suggests, digital marketing is the usage of marketing strategies, tactics, and tools to establish a brand identity online and expand the business. It helps businesses in reaching consumers across the world through various digital media.

Digital marketing exists in many different forms. Let us go through some of the most popular types of digital marketing to learn more about Digital Marketing scope in Canada.

• Search Engine Optimisation (SEO): The main objective of Search Engine Optimisation is to push the brand higher up the rankings in the search results on Google. This is executed by incorporating specific words and phrases in the brand’s content. These words and phrases, or keywords, are used frequently by consumers while searching for specific information.
• Pay-Per-Click (PPC): Pay-per-click refers to paid advertisements and promoted search engine results. This type of marketing works based on payments and focuses on increasing search traffic leading to your website. Once the line of payment is exhausted, your advertisements will cease to be displayed on websites and search engines.
• Content Marketing: Content marketing is the creation of content that provides value to the reader rather than just trying to make a sale. It focuses on creating content like blogs that provide the reader with extensive information about a topic and call the reader to action. Content marketing involves publishing SEO-optimised content and creating long-term consumers.
• Social Media Marketing: Social media is one of the most powerful tools in today’s world. Almost everyone who has a working internet connection has a profile on some social media platforms like Facebook, Instagram, and Pinterest. Social media marketing is the creation and promotion of content through social media channels. It involves catering to consumers in a way that attracts them to the brand. Thus, social media marketing requires strategic thinking and creative flair.

Digital Marketing Scope in Canada

Canada is known for being one of the largest advertising markets in the world due to its high internet penetration rates and significant growth in the digital marketing industry. In 2021, marketers and advertisers in Canada spent over 9.58 billion CAD (~₹5,85,24,73,73,200) on digital ad campaigns, which is expected to reach 12.19 CAD (~₹7,44,69,36,82,600) in 2024. Digital ad expenditure is expected to climb further in the coming years, consequently raising Digital Marketing demand in Canada.

This is just the tip of the iceberg when it comes to pursuing Digital Marketing in Canada. Let’s delve a little deeper into the specifics to answer your question: Is Digital Marketing a good career in Canada for international students?

Given below are the top reasons to study Digital Marketing in Canada.

1. Growing Demand

On average, a consumer in Canada spends 329 minutes daily on digital media. This is equivalent to 5.4 hours of a 24-hour day. Such a high online presence provides companies with the perfect opportunity to place their products in front of customers through digital marketing campaigns.

A form of marketing that used to be outsourced to a digital marketing agency has now become a core part of companies’ marketing teams. The expanding digitisation has increased the demand for digital marketers in every field. This is a direct reason for the higher Digital Marketing demand in Canada.

Canadian cities such as Toronto, Ontario, Montreal, Richmond, Calgary, and Vancouver are some of the places that have been experiencing an increasing demand for digital marketers. This is because most of the big businesses in Canada are located in the bigger cities in Canada. So, these cities display a higher Digital Marketing scope in Canada.

2. Job Opportunities

The number of job opportunities in digital marketing is massive. As digital marketing is a vast field that can include several specialisations, the possibilities are endless, and so is the job market. The affordability and analytics of digital marketing have made it the go-to option for companies over traditional marketing strategies.

Major job portals and websites reported the following job opportunities in Canada in the digital marketing field, as given below:

• Glassdoor – 2,398 jobs
• LinkedIn – 8,000+ jobs
• Indeed – 2,458 jobs

The increasing Digital Marketing scope in Canada is opening up more and more opportunities for digital marketers in the Canadian market. 

3. Pay Scale

With more than 92% internet penetration in the country, digital media has become the ideal way to market your products to the consumer. This rapid digitisation has led to an increased demand for digital marketers, and as the markets work based on demand and supply, a high demand results in a good pay scale.

Your digital marketing salary in Canada depends on the Digital Marketing companies in Canada, your position in these companies, your work skills, and your job profile. According to Indeed, the average salary of a digital marketing professional in Canada is ~₹45,94,291 per year. This huge pay scale makes it a more profitable career option. 

4. Flexibility of the Job

One of the biggest perks of being a digital marketer is the role’s flexibility. Digital marketing is a skill demanded in almost every industry. As job portals like LinkedIn are becoming more and more popular, digital marketers can find jobs aligned with their capacity. Although most companies hire digital marketers on a full-time basis, digital marketers can also work on the following job types:

• Part-time
• Permanent
• Temporary
• Internship
• Contract
• Freelance
• Full time

In a nutshell, Canada’s growing economy is a highly fertile soil for international students and job applicants in the field of Digital Marketing. 

Digital Marketing Salary in Canada

Your salary as a digital marketing professional varies according to numerous factors. This includes your educational qualifications, work skills, level of experience, and many more. On average, the salary of a digital marketing professional in Canada is ~₹45,94,291 per year. 

Top Job Profiles for Digital Marketing in Canada

Digital marketing jobs are highly aligned with one’s specialisations. Due to the demand, there are several Digital Marketing opportunities in Canada, depending on your field and expertise. Your average annual income also varies according to the position you are working for. For example, the annual salary for an E-mail Marketing Manager is ₹68,07,390 (approx), whereas the annual income for an SEO Manager is ₹46,61,847 (approx.). 

Some of the most popular job profiles and their average income are given below:

Job Profile	Average Annual Salary in INR (Approx.)
Marketing Analyst	₹60,62,252
Analytic Specialist	₹60,32,530
Web Content Manager	₹56,18,833
Content Specialist	₹46,68,055
Social Media Specialist	₹43,20,130

Note:- All the salaries mentioned above are approximate figures per existing data and are subject to change.Your salary will vary based on factors like the company you work for, its location, and the type of business it is.The income numbers provided are based on a “per annum salary” and are meant to give you a general idea and can vary.

Earning more work skills that are specified to your field will elevate your work profile and your payscale consequently. In addition, completing a good digital marketing course from a reputed Canadian University is also an added benefit, since Canada’s Digital Marketing scope in future is assumed to rise constantly.

Top Canadian Universities for Digital Marketing

The multicultural environment of Canada, with students and teachers from a wide range of socio-political backgrounds, opens a global platform for international students in Canada. In addition to the diversity, the quality of education it provides is unparalleled. Due to the high Digital Marketing course scope in Canada, pursuing studies in this field is highly beneficial for international students.

Given below is a list of the top Canadian universities and their average annual tuition fees. 

University	Annual Tuition Fee in INR (Approx.)
University of British Columbia	₹12,50,000
York University	₹18,40,000
Waterloo University	₹16,70,000
Ryerson University	₹13,48,000
Ontario Tech University	₹23,30,000
McMaster University	₹52,80,000

Note:- All the salaries mentioned above are approximate figures per existing data and are subject to change.Your salary will vary based on factors like the company you work for, its location, and the type of business it is.The income numbers provided are based on a “per annum salary” and are meant to give you a general idea and can vary.

Pursuing a digital marketing course in Canada will increase your employability rates in the country. Completing your studies at an esteemed Canadian university can help you explore opportunities both inside and outside the country. Digital marketing scope in future is expected to be escalating, owing to growing demand.

Popular Courses in Digital Marketing

Digital Marketing is a vast area, under which plenty of courses are provided. Especially in a country like Canada, where education is prioritised, the number of specialised courses in digital marketing is high. 

Choosing the best courses depends on your area of interest, the duration of the course, and the demand for your course in your preferred work location. 

Check out Canada’s most popular courses in Digital Marketing. 

Diploma in Digital Marketing

A Diploma in Digital Marketing in Canada is a short-term course in digital marketing. However, it is helpful to specialise in a particular field of Digital Marketing. 

Given below are the details of a Diploma in Digital Marketing in Canada:

Duration	1-2 Years
Annual Tuition Fee in INR (Approx.)	₹5,99,687 to ₹13,19,311
Top Canadian Universities	Humber College Centennial College British Columbia Institute of Technology

Undergraduate in Digital Marketing

Bachelor’s in Digital Marketing is a highly demanding course in Canada. 

Given below are the details of a Bachelor’s in Digital Marketing in Canada:

Duration	3 Years
Annual Tuition Fee in INR (Approx.)	₹8,99,530 to ₹21,00,000
Top Canadian Universities	Bow Valley College George Brown College York University Douglas College

Masters in Digital Marketing

You can choose either an MS or an MA in Digital Marketing, depending on your undergraduate qualifications. 

Given below are the details of a Master’s in Digital Marketing in Canada:

Duration	1-2 Years
Annual Tuition Fee in INR (Approx.)	₹11,00,000 to ₹55,00,000
Top Canadian Universities	University of Alberta University of British Columbia Simon Fraser University McMaster University

Pursuing a Master’s or Doctorate in Digital Marketing can further increase your job prospects. As your knowledge in the field increases, you will get to explore better job opportunities, with a higher position and pay scale. Pursuing your studies in the field of Digital Marketing is highly promising for the increased Digital Marketing scope in Canada.

Admission Procedure for Digital Marketing in Canada

The admission procedure remains almost the same for most courses in Canadian Universities. The common application procedure while applying to some of the top digital marketing colleges and universities in Canada is listed below. 

1. Select the course that suits you the most. Canada offers several digital marketing courses, including one-year diploma courses, two-year diploma courses, bachelor’s in digital marketing, and master’s in digital marketing. Depending upon your eligibility and preferences, select the course that suits you the most. 
2. Prepare essential documents, such as transcripts, Language Proficiency Certificates (eg. IELTS, TOEFL, PET), SOPs, LORs, and Visa Papers. 
3. Fill out the college application form and submit it with the required documents and application fees. 
4. Once your application is approved, some colleges ask you to attend an interview round as part of the admissions process.

Once your application is accepted, you can avail of scholarships that are available to your course and college.

Scholarships for Digital Marketing in Canada

Being an international student you have to meet several expenses while living in Canada. You can cover your living expenses through the various part-time jobs available in your locality. However, meeting the expense for your tuition fee can be difficult.

If you find it difficult to fund your studies for a digital marketing course in Canada, you can apply for a scholarship. Several scholarships and bursaries are available for Canadian students.  This includes university-specific scholarships, privately funded scholarships, and government-funded scholarships. Some colleges also offer entrance scholarships to international students during the time of admission.

Below are some scholarships you can consider during your digital marketing study in Canada.

Scholarship	Eligibility Criteria	Amount
International Student Academic ImprovementScholarship, Bow Valley College	International student Excellent academic achievements	INR 1,19,937
International StudentEntrance Bursary, Bow Valley College	International student Good academic achievements Entering a post-secondary program	INR 1,19,937
International Student Scholarship, George Brown College	International student minimum GPA score of 2.5	INR 59,968 – 2,99,843
Douglas International Education Regional Entrance Award	International student Average GPA of B grade Strong ELP Test scores (e.g. IELTS Band Score: 7.0 or other equivalents)	INR 59,968 – 1,19,937
Kimokran scholarship, George Brown College	International student Entering a full-time diploma or degree program Minimum GPA of 3.3	INR 59,968

Depending on your course, qualifications, and university you can apply for them.

Eligibility Requirements for Digital Marketing

In order to become a Digital Marketing professional in Canada, you need to acquire relevant qualifications in the field. Basic educational qualifications are given below.

• Bachelor’s degree in marketing-related fields, such as marketing, communication, advertising, designing, etc.
• A postgraduate degree or diploma can increase your chances of securing a higher-paying job
• Specialisations according to the changing landscapes of market trends and technology.

Some of the popular specialisations are given below:

1. Social Media Marketing
2. Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM)
4. Content marketing
5. Advertising
6. Google ads
7. Business Analytics
8. Marketing Automation
9. Video and photo editing and creation
10. Email marketing
11. Marketing expertise such as SEO, SEM, and Google Ads, among others
12. Knowledge of analytical tools such as Google Analytics
13. Earn more certifications in the field.

Digital marketing is a big umbrella that covers a large number of types and specialisations. It involves jobs in which you can constantly upskill, get certifications, and learn various specialisations to get better-paying jobs and improve your knowledge.

Skills Required for a Digital Marketing Career

In addition to the essential requirements, earning work-related skills can boost your career in Digital Marketing. Specific skills are specified for certain fields and job profiles. This also makes you more knowledgeable and increases your expertise in the field. 

General Skills

The general skills are the work skills that every professional in the field of digital marketing requires to work in the position. Given below is a list of the basic skills required: 

• Good grasp of the English language
• Knowledge of French can be beneficial as well
• Good presentation skills
• Organisational skills and attention to detail
• Good writing skills

Specific Skills

Earning more work-related skills will directly impact your Digital Marketing career in Canada. Some of the useful certifications are given below:

1. Google Ads Certification
2. Hubspot Certification
3. Facebook BluePrint Certification
4. Google Analytics Certification

Acquiring more work skills will directly affect your pay scale. It will also provide you with better job opportunities and higher work profiles as well. Due to the growing demand, the Digital Marketing course scope in Canada is also high.

Other Benefits of Studying in Canada

The rate of foreign students reaching Canada has been escalating in recent years. There are numerous reasons why Canada is becoming a popular destination among the youth.

Let us look at some of the major reasons why studying in Canada is important.

• Quality Education: Canada hosts some of the most prestigious universities in the world. Not only are their global rankings higher, but they also offer increased employability for their students. World-class education is an important factor that is influencing more students to choose Canada as their study-abroad destination.

• Job Opportunities: Canada’s booming economy is a major attraction for foreign students and those who are looking for a job abroad. Canada’s thriving digital marketing industry is a major reason for the higher rate of Digital Marketing scope in Canada. It will also extend the Digital Marketing scope in future.

• Part-Time Jobs: Canada offers a pool of part-time jobs that you can do while studying here. These jobs are available both on-campus and off-campus. This helps you to meet your basic expenditure while studying abroad.

• Post-Study Work Permit: Canada is a major attraction for students and professionals who are looking to work abroad. Students who complete a course of at least 8 months can apply for a Post-Graduate Work Permit (PGWP) in Canada, that allows them to stay and work in the country. The duration of your work permit varies from 8 months to 3 years, depending on the course you have completed. 

• Multi-cultural Social Environment: Studying in Canada is also an advantage because of its diverse atmosphere and the various platforms it provides for foreign students. The pro-immigration policies of the country make it more habitable for its international students. 

Canada’s social and economic policies make it a more convenient option for international students, compared to other study-abroad destinations. Due to increasing Digital Marketing opportunities in Canada, pursuing a course in the field can further boost your career possibilities. 

Final Thoughts

In a world that is becoming more and more focused on technology and the internet, digital marketing is every company’s best bet in getting their products to the target consumer, establishing brand identity, and increasing awareness. 

Due to this great demand, pursuing your studies in digital marketing is a promising career pathway. The increasing demands will possibly open up more and more diverse career options for its students. 

Pursuing digital marketing from Canada provides you with extensive knowledge about the field, along with attractive job opportunities as the country invests heavily in this sector.

Frequently Asked Questions