Canada has earned the reputation of being one of the top countries invested in R&D. So, many students choose to pursue a PhD program in the country to benefit from its well-developed research methods and the commitment towards producing qualitative research. By taking up a PhD in Marketing course, doctoral students make a commitment towards exploring the field of Marketing deeper.
PhD in Marketing in Canada is one of the hot courses that help students acquaint themselves well with topics like consumer behaviour, marketing theory, organizational behaviours affecting marketing science, etc. By honing your marketing research skills in the PhD coursework in Canada, doctoral students get shaped into high calibre marketing professionals and academicians.
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List of Top Universities for PhD in Marketing in Canada
Once you’ve decided to further develop your interest in researching any of marketing’s various areas of specialization, you should look into the best options available. Below is a list of the top universities with the best research design in place to propel your career to new heights with a PhD in marketing.
HEC Montreal
About the University & Course
HEC Montreal offers the PhD in Administration – Marketing program for students interested in market analysis, brand management, customer experience, arts marketing, e-commerce, or marketing strategy. The program is jointly offered by HEC Montreal, University of Quebec a Montreal, Concordia University, and McGill University.
Eligibility
A master’s level degree (MSc, MBA) or a graduate-level degree from a deemed university with an average considered to be excellent in the school is required. Further, the student should be fluent in French and English. A GMAT score of a minimum of 640 or a GRE score equivalent to GMAT 640 is also required while applying.
Fee
The tuition fees for international students are around CAD$9000 with various funding options available, and students can also get their tuition fee waived completely in some exceptional cases.
Additional Information
The level of research done in the program is so well acknowledged that the students’ work is often published in some of the best journals like the Journal of Marketing, Journal of Consumer Research, and the Journal of Marketing Research.
Check Your Eligibility for 80+ Universities across Canada
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Check Your Eligibility for 80+ Universities across Canada
Book a free counselling session and find universities where you can get an Admission!
Concordia University
About the University & Course
Concordia University offers the John Molson PhD program in Business Administration with a specialization in Marketing available to all doctoral students. This specialization helps students acquire the right skills to conduct original market research that will make a positive contribution to the field of marketing. Some of the widely researched topics include consumer advertising, brand identity, brand management, electronic marketing, distribution channels, business-to-business marketing, etc.
Eligibility
A master’s in any discipline with a minimum of 3.5 out of 4.3 GPA (or equivalent), and a minimum GMAT score of 640 and, if possible, better. Proof of English language proficiency with a minimum band score of 7 with no band less than 6.5, a CV, three references, and a Statement of Purpose. Further, the applicants should also complete a PhD questionnaire and submit it before the deadline.
Fee
The tuition fee is estimated to be around CAD$6,500. Additionally, there are a plethora of funding opportunities available for the admitted students, including tuition fee waivers, fellowships, Teaching Assistant positions, etc.
Additional Information
The PhD program outcomes help students to take up a myriad of marketing-related jobs in almost all sectors, with special emphasis on the academic sector.
University of Guelph
About the University & Course
The University of Guelph is regarded worldwide as one of the best research universities with advanced research methodologies that can really help a doctoral student’s academic career. The offered program is the PhD in Management with a Marketing and Consumer Behaviour specialization. The key areas of research include market segmentation, target marketing, external corporate and customer relations, marketing operations management, new product development, the study of consumer behaviour, etc.
Eligibility
A recognized master’s degree in management with a minimum 80% average is needed. A minimum GMAT score of 600 or GRE with 60th percentile, two references with an optional third. Proof of English language through the TOEFL or IELTS exam is also required. The only way to apply here is through the OUAC account online mentioned on the university’s website.
Fee
The tuition fees come out to be around CAD$6,500 for international students pursuing the course.
Additional Information
The university promises to position all its PhD students well to take up a career path of their liking in line with the research projects they have been engaging with. Throughout the course curation, doctoral students get to make strong networking connections through marketing seminars and by actively interacting with the well-learned faculty members.
University of Toronto
About the University & Course
The Rotman PhD Program in Marketing offered to doctoral students helps them in becoming effective marketing scholars who possess a deeper knowledge of marketing institutions, their structures, and capabilities.
Eligibility
Applying students should hold a master’s in economics, management, psychology, business, quantitative methods, or any other related field. However, the program also admits undergraduate programs of economics, quantitative methods, sociology, etc., disciplines that have portrayed an excellent academic track record. Exceptional GMAT/GRE scores are also a part of the program prerequisite. Furthermore, the admission process also involves clearing a one-on-one interview with the faculty members.
Fee
The tuition fees for the PhD are usually around CAD$8,700. Additionally, this program offers a fully-funded option to its admitted students and also offers them a handsome stipend up to five years of the program.
Additional Information
PhD in Marketing at the university also has an excellent past placements record. Many students end up taking up positions in some of the world’s best universities like MIT, New York University, INSEAD, UCLA, Queen’s University, National University of Singapore, etc.
University of Alberta
About the University & Course
The PhD in Marketing program at the University of Alberta is aimed at exploring the entire marketing journey. Its focus areas of research include studying consumer preferences, behaviour, distributing strategies, pricing, marketing strategy, sales response, etc. The research projects of many students of the program have been published in Journal of Market Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, etc.
Eligibility
Students should have showcased a flawless academic record with a minimum of 3.0 out of 4.0 on the University of Alberta grading scale in the last two years of their full-time study. Moreover, in GMAT and GRE, scores above the 90th percentile are required. The applicants should also provide proof of their proficiency in the English language. A statement of purpose, a strong CV, and three letters of reference are also required.
Fee
The tuition fee comes out to be roughly about CAD$8,500 for international students enrolled in the PhD in Marketing course.
Additional Information
The university ensures that through its comprehensive and holistic PhD in Marketing, it is making its students the ideal recruit for many top recruiters. The alumni go on to work in many sectors in Canada and abroad and are regarded as experts in their area of specialization in marketing.
Conclusion
The decision to do a PhD in Marketing in Canada, if followed through, will bring brighter opportunities in a student’s life. The country has many opportunities to grow professionally, especially for international students in the field of marketing. So, make sure that you explore all these universities in detail and choose your best pick to help you complete your PhD in Marketing.
FAQs
Does Canada pay for PhD?
Some universities offer their PhD students a complete tuition waiver with an additional stipend to help them focus only on their research work during the course duration. However, the universities that do not do so still offer a myriad of funding opportunities to their PhD students that often help them to manage their finances while studying abroad in Canada.
How much does a PhD cost in Canada?
Many times, the PhD costs close to nothing to an accomplished student who shows an excellent academic track record. But, to have a general idea, most PhD programs in Canada can cost anywhere from CA$2,500 per year to CA$17,000 annually. The cost largely depends on the university and the course duration.
