Digital marketing has become immensely popular in the US due to the rapid growth of Ecommerce and internet-based businesses there. This development has led to a shortage of experts in the best digital marketing agencies across the country. Doing a digital marketing course in the country right now can expose you to an abundance of opportunities in this industry. The best part is that various universities in the US have started offering a digital marketing course. These courses typically cover areas of study at the forefront of the field, such as market research, online marketing strategy, internet marketing, search engine marketing (SEM), web content custom strategies, etc. One such really popular digital marketing course is the MSc Digital Marketing in US. This guide has been specifically prepared for all those students who wish to get this degree from some of the top colleges in the country.
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Top MSc Digital Marketing US Universities
The top universities in the United States deliver an MSc in Digital Marketing course as part of their offerings.
Bellarmine University
Ranked #202 in National Universities by US News, Bellarmine University in Louisville, Kentucky, has an excellent MSc in Digital Media course. The master’s in digital media is a cohort program that supplies students with different skills in the digital marketing space. Students in this program get hands-on experience in using, create, and analyse digital marketing tools, content creation, SEO, and many other aspects.
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Eligibility Criteria
- 4-year completed bachelor’s degree from a recognised university
- A valid GRE or GMAT score
- Proof of English language proficiency with a minimum score of 6.5 in IELTS or 70 in TOEFL
Tuition Fee
Around $24,000 for the entire course.
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Admission Process
The admission process starts with filling out the application form, and the student has to submit other documents such as a resume, two letters of recommendation, and a Statement of Purpose.
Rutgers Business School
Ranked #44 in the Best Business Schools by the US News, the Rutgers Business School offers a Masters of Science in Digital Marketing through the online mode. This model is created to reach out to a wider range of students and introduce them to the world of digital marketing strategies. This program is a 30-credit programme offering experiential learning on different concepts of digital marketing such as SEO, PPC, etc. It is located in Newark, New Jersey.
Eligibility Criteria
- An undergraduate degree from a NAAC-accredited institution
- A minimum score of 7 in IELTS or 68 in TOEFL as proof of English proficiency
Tuition Fee
Around $60,000 for four semesters.
Admission Process
Admission to the fall programme starts by August 2022. Along with the application form, students should also submit other necessary documents such as a resume, letter of recommendation, proof of financial evidence (in case applying for financial aid), and a Statement of Purpose.
Northern Illinois University
Ranked #38 by Top Universities, Northern Illinois University in DeKalb, Illinois, offers an MS in Digital Marketing US course. This course teaches the student every aspect of digital marketing, such as email marketing, social media advertising, content creation, web development, and many more. The curriculum guarantees graduates a promising career as digital marketers after graduation. This course is exclusively provided through the online mode, giving working professionals too a chance to grow in this field.
Eligibility Criteria
Admission to NIU is highly competitive as the demand for the course is very high. International students must satisfy the following criteria to secure a seat here:
- A bachelor’s degree from a recognised university
- A valid GMAT score
- Strong command of English with transcripts of a minimum score of 6.5 in IELTS or 80 in TOEFL
Tuition Fee
The tuition fee is based on credit hours. The total fee ranges around $30,000 for 30 credits.
Admission Process
Admission to fall 2023 enrolment ends by October 2022, and aspirants should send their application forms before the deadline to be considered for further processing. Along with the application form, students should also send other necessary documents such as a resume, two letters of recommendation, etc.
St. Edward’s University
Ranked #9 in the Regional Universities by US News, St. Edward’s University in Austin, Texas, is one of the big names in education in the US. The coursework is framed to educate students from various backgrounds and make them experts in the field of digital marketing. The programme gives an in-depth explanation of digital marketing concepts with more focus on the best practices in social media, email campaigns, marketing data analytics, and various digital marketing tools.
Eligibility Criteria
- An undergraduate degree from a reputed university
- Valid scores of 6.5 in IELTS or 80 in TOEFL as proof of English language proficiency
Tuition Fee
Around $1200 per credit hour
Admission Process
Admission to the St. Edward’s University fall program commences by March 2022, and students need to submit their applications before the deadline. Aspirants need to pay $50 as application fees.
Aurora University
Ranked #598 by Forbes, Aurora University offers an integrated course combining graphic design concepts with digital marketing, thereby providing a broader perspective of the marketing field. Students graduating from this college easily get internships with a leading digital agency in the USA. The university is located in Aurora, Illinois.
Eligibility Criteria
- Bachelor’s degree from an accredited institution
- Relevant experience in online marketing, content creation, or coursework in a related field
- Proof of English language proficiency with a minimum score of 6.5 in IELTS
Tuition Fee
Around $600 per semester hour.
Admission Process
The admission process for the fall program ends by August 2022, and students need to apply before the deadline.
University of Southern California
Ranked #1 in 2022’s Best Colleges in America by NICHE, the University of Southern California offers a master of science in digital social media. This course combines the latest practices of social media marketing and digital marketing along with a capstone project. Another advantage of the MSc program from USC is that the course is STEM-designated. This benefits international students to opt for a practical training session for 24-36 months. It is located in Los Angeles, California.
Eligibility Criteria
- A 4-year completed bachelor’s degree from a reputed institution
- Proof of English language proficiency with a minimum score of 7 in IELTS or 80 in TOEFL
Tuition Fee
Around $2000 per semester hour.
Admission Process
The admission for the fall program starts by July 2022, and students need to submit the application form along with the other documents, including a resume and letters of recommendation.
Lindenwood University
Ranked #300 among the best national universities by US News, Lindenwood in Charles, Missouri, offers an MS in digital marketing. This programme is capable of fast-forwarding your career in this field. The one-year course helps you thoroughly understand the fundamentals of digital marketing through projects, internships, and assignments.
Eligibility Criteria
- Undergraduate degree along with the transcripts
- A minimum score of 81 in TOEFL or 6.5 in IELTS
Tuition Fee
The online program at Lindenwood costs around $500 per credit hour.
Admission Process
The admission process starts with aspirants filling up the application form on the college’s website and submitting it along with transcripts, letters of recommendation, and a Statement of Purpose.
Conclusion
That concludes our list of top universities in the USA for MSc in Digital Marketing. It is easier for Indian students to get into any of these universities with Leap Scholar’s study abroad services at their disposal. With the best education counsellors and a team of experts, we help students get to their dream colleges and pursue the course of their choice. For more related blog information, visit Leap Scholar today.
Frequently Asked Questions
1. What are the career opportunities with a degree in digital marketing?
Students graduating with a master’s degree in digital marketing get roles in a marketing team such as content creator, social media manager, web designer, and so on in a digital marketing agency. There are various other roles in many startups and large digital marketing companies offering digital marketing services that you can access after completing the course. You get great ROI after completing the course by joining an SEO agency or a full-service digital marketing agency.
2. Is there any prerequisite to joining a digital marketing course?
No. There is no technical prerequisite for a digital marketing master’s program. Knowledge of the internet, social media platforms like Facebook, SEM, and Google Search Engine Optimization basics will be an advantage.
3. What other benefits do I get by pursuing a digital marketing course in the US?
Universities in the USA are melting pots of different cultures with a population of students from various parts of the world. Individuals can get exposed and become accustomed to the teaching practices of universities.
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