Introduction to Marketing
A marketing course is the study of the current market trends and sales patterns to recognise the target audience of a company. In simpler terms, It helps the company know which products bring the maximum profit.
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It is a program students looking to pursue a master’s degree can opt for. It is best suited for individuals with marketing and sales skills. Those who want to gain practical skills and step into the business world can also pursue the course.
This blog will give you all the information you need to pursue a master’s degree in marketing in the USA.
Master’s in Marketing in USA
The MS in Marketing USA universities offer has a duration of 10 months to 1 year, typically. There are various specialisation courses in marketing like marketing analytics, digital marketing, marketing science, brand marketing management, international marketing, marketing research, etc.
Anyone with a bachelor’s degree in any course from a recognised institution can opt for a master’s in a marketing course. The average tuition fees for a Master of Science in Marketing ranges from 28,500 USD to 64,000 USD. MS in Marketing is also available as a specialisation of MBA.
Before learning more about the MS in Marketing programme in the USA, let us understand why one should consider the United States to pursue a career in marketing.
Why Choose the USA for a Master’s in Marketing?
Although there are many countries apart from the USA, like the UK, France, Germany and Australia, which offer graduate marketing programs, the USA has become a hub for international marketing studies, given the convenience and the quality education provided by the country’s universities.
Why should you choose the USA for your master’s degree in marketing? Here are some reasons:
- There is a growing demand for STEM marketing courses in the USA. It leads to enhanced job opportunities in diverse business sectors.
- Completing your master’s in international marketing in the USA can land you handsome salaries in public relations, advertising and related sectors.
- It offers students a vast range of professional networks and opportunities to find their place in the international market.
- Marketing remains indispensable for any global business.
- A marketing graduate can earn around 72,000 USD per annum in the USA, with leading companies recruiting skilled graduates from well-known business schools and universities.
Also read this blog for a complete guide to know more about studying in the USA.
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Master’s in Marketing in the USA: Eligibility Criteria and Cost
For applying to a marketing course for your master’s, you need not have a marketing or management background from your bachelor’s. Students from any field can apply for a master’s degree program in marketing. Prior work experience and a degree may boost your portfolio.
Eligibility
Pursuing any master’s degree programs in the USA would require you to have completed an educational curriculum of 10+2+4 years, or 16 years in total. You need to take either GMAT or GRE and submit the scores along with your 4-year bachelor’s degree score. Your core subjects have to be English and Mathematics in your bachelor’s degree.
You should have a minimum score of 80% or a GPA of 3.0 on a scale of 4.0. International students need to take either the IELTS or TOEFL exams. The minimum required scores of these exams depend on the individual university.
Cost of Studying
Talking about the cost of studying in the USA, the USA is an expensive country. But to help students with their finances, many organisations and institutions offer loans, scholarships and bursaries. Some of the scholarships available for students are:
- FIU Online Academic Merit Scholarship
- AAUW International Fellowship
- SGA Residential Scholarship
- Partial-Tuition Fellowship
The scholarship amount varies among the different institutions that offer them.
Admission Process for Master’s in Marketing in USA
Each university has its application process that can be checked on its official website. However, the following documents are almost always required for completing the process:
- Marksheets of 10th and 12th classes
- A recognised bachelor’s degree certificate
- Updated resume with all work experience
- Letter of Recommendation (LORs)
- Statement of Purpose (SOPs)
- Essay based on the university guidelines
- Proof of work experience
- Proof of minimum account balance for funding, sufficient to cover the first year’s tuition fee and living expenses.
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Top Universities for Master’s in Marketing USA
Being one of the best countries for pursuing a master’s in marketing, the US has many universities to choose from. Some of the top universities to pursue MS in Marketing in the USA are listed below to make the process easier for you.
Columbia Business School
Columbia Business School is the business school of Columbia University in Manhattan, New York. It is one of the six Ivy League business schools in the country and is one of the oldest too.
Rank: It is ranked as the 7th best business school in the world.
Courses offered: MS in Marketing Science (a STEM eligible program), MS in Business Analytics. It also offers exciting MBA and EMBA programs.
Financial aid: The school provides students with fellowships and scholarships based on the application of a candidate.
Purdue University
Purdue University is a public land-grant research university in West Lafayette with an acceptance rate of 67%. It is regarded as the fifth-most innovative school in the US, with a graduation rate of 78%.
It has four campuses, and each campus has its set of requirements to apply. The university allows you to apply for up to three campuses and/or majors with a single application and fee payment.
Rank: Purdue University has been ranked 116th by the QS World University Rankings, 2022.
Courses offered: The university offers MS in Marketing, MS in Marketing, MBA (STEM eligible course) and Executive MBA.
Financial aid: Funding options available are assistantships, grants, loans, fellowships and other financial aid. Financial support is mostly given in the form of assistantships and fellowships. More than 60% of graduates study at the university on assistantships.
University of Texas
The University of Texas is a public university in Austin, Texas, with an acceptance rate of 32%. Its graduation rate is 83%.
Rank: It has been ranked 67th by the OS World University Rankings, making it one of the top public universities of America.
Courses offered: The McCombs School of Business in the university offers a 10-month STEM course of MS in Marketing.
Financial aid: You must submit a Free Application for Federal Student Aid (FAFSA) every year to be considered for financial aid. Based on your application, you will be informed about the scholarships you are eligible for.
Stanford Graduate School of Business
SGSB is the graduate business school of Stanford University. It is the most selective business school with an acceptance rate of only 6%. The general eligibility criteria are your intellectual vitality, potential, leadership skills and interpersonal skills.
Rank: It has been ranked 1st in the Best Business Schools.
Courses offered: MBA and MSx are offered as full-time degree programs.
Financial aid: They provide financial aid in the form of fellowships to those with demonstrated need, based on the applications.
Chicago Booth School of Business
The University of Chicago Booth School of Business is the second-oldest business school in the US.
Rank: It has been ranked 3rd in the Best Business Schools.
Courses offered: It offers an MBA program in four formats: Full-time MBA, Evening MBA, Weekend MBA, and the Global Executive MBA Program.
Financial aid: The university offers financial aid mostly in the form of student loans. But, there are also other resources like merit-based scholarships (from 10,000 USD up to 30,000 USD), Industry Awards, Leadership Awards, Military Awards and Regional Awards.
Choosing the right university for yourself for a masters in marketing in USA can be challenging. The applications, deadlines, and other general requirements can be baffling.
Make your education and stay in the US worthwhile by getting into one of the top universities and receiving top-quality education with us. Contact our experts LeapScholar to make your journey abroad a memorable one.
Frequently Asked Questions
1. What are the job opportunities for fresh graduates of MS in Marketing in the USA?
After completing a master’s in marketing, one can land roles like sales manager, marketing manager, marketing director, marketing specialist, marketing analyst, PR manager and many more. Some top firms that recruit marketing graduates include Amazon, IPSOS, and IBM.
2. What job opportunities with a high-paying salary after pursuing MS in Marketing in the USA?
Some of the job opportunities are:
a. Marketing Specialist – $61,214
b. Marketing Manager – $65,355
c. Director of Marketing – $83,750
d. Product Marketing Manager – $97,440
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