Some Companies Sponsor Sports As A Way To Advertise Themselves: How to Answer?
When approaching IELTS Writing Task 2, start by reading the prompt carefully to understand its requirements and the type of essay needed. Spend time planning your essay to organise your thoughts and outline key points.
Begin your essay with a clear introduction that paraphrases the question and presents your thesis. Each body paragraph should focus on one main idea, supported by examples and explanations, with clear transitions between paragraphs.
Develop your ideas fully, pay attention to language accuracy, and manage your time effectively during the 40-minute task, leaving time for review. Ensure every point directly relates to the question, and conclude by summarising your main arguments concisely.
Here's how you can structure and answer your essay on the topic:
Introduction:
- Paraphrase the topic: Begin by rephrasing the essay prompt to introduce the topic in your own words.
- State the purpose: Clearly state that you will discuss both the advantages and disadvantages of companies sponsoring sports as a form of advertisement.
- Thesis statement: Outline your stance on the issue and briefly mention the points you will discuss in the body paragraphs.
Body Paragraphs:
- Advantages of sponsoring sports:
- Topic sentence: Start with a clear topic sentence that introduces the first viewpoint (advantages).
- Supporting points: Discuss specific benefits such as increased brand visibility, enhanced public image, reaching target demographics, fostering community engagement, and supporting sports development.
- Examples or evidence (if required): Optionally, provide evidence or examples to strengthen your points.
- Disadvantages of sponsoring sports:
- Topic sentence: Introduce the second viewpoint (disadvantages).
- Supporting points: Address concerns such as high costs, potential for negative publicity, oversaturation of sponsorships, and ethical considerations.
- Examples or evidence (if required): Again, provide examples or evidence where applicable to illustrate your arguments.
Conclusion:
- Summarise the main points: Briefly recap the advantages and disadvantages discussed in the body paragraphs.
- Reaffirm your opinion: Restate your opinion on whether you believe the advantages outweigh the disadvantages or vice versa.
- Final thought: Conclude with a final thought or recommendation, considering the balance between promotional benefits and ethical concerns.
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Some Companies Sponsor Sports As A Way To Advertise Themselves: Sample Essay
Let's explore essay samples for Some Companies Sponsor Sports As A Way To Advertise Themselves below.
Introduction:
Sponsoring sports has become a common strategy for many companies to promote their brands. While some argue that this practice yields numerous benefits, others believe it comes with significant drawbacks. This essay will discuss both perspectives before presenting a reasoned conclusion.
Body:
On the one hand, sponsoring sports events can offer companies substantial exposure and visibility. By associating their brand with popular sports tournaments or teams, firms can reach a vast audience, enhancing brand recognition and customer loyalty. Moreover, such sponsorships often generate positive media coverage, portraying the company as supportive of community activities. For instance, global brands like Nike and Adidas not only gain market share through sports sponsorships but also cultivate a positive brand image worldwide.
Conversely, sponsoring sports can be costly, especially for smaller businesses with limited marketing budgets. Moreover, there is no guarantee that the investment will translate into increased sales or improved brand perception. Critics argue that excessive commercialisation of sports may detract from the purity of the game. Furthermore, it could lead to unethical sponsorships promoting unhealthy products with detrimental effects on society, particularly on young fans.
Conclusion:
In conclusion, while sports sponsorship offers undeniable benefits in terms of visibility and brand association, it also poses significant challenges, including financial strain and ethical considerations. In my view, the impact of sports sponsorship largely depends on the intentions behind it and the values upheld by both the sponsor and the sporting event. Therefore, carefully considering these factors is essential to ensure that sports sponsorship remains a positive force in marketing and sportsmanship.
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