Today, we live in a consumerist society influenced by the up and coming trends and focused on branded and quality products. For a brand to be known for its quality, it needs to build its reputation to that level, which is what a luxury brand manager helps the company achieve. The rise in demand for luxury brands has led to an increase in the popularity of luxury brand management courses. To become a luxury brand manager, one can complete an undergraduate or postgraduate course in luxury brand management. Through this blog, we will take you through the specifics of pursuing an MBA in luxury brand management in Canada, the admission requirements you will need to fulfil and what the career of a luxury brand manager looks like.
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What is Luxury Brand Management?
Luxury brand management is a course that focuses on teaching you how to manage a luxury brand and luxury products anywhere in the world. This course lays emphasis, especially on the public relation and image of the brand with the public. Luxury brand managers are expected to conduct extensive market research and identify potential consumers. These people are professionals and usually head marketing teams of luxury brands, as the brand image is an extremely important part of every luxury brand. The job of a luxury brand manager is to ensure the brand image as perceived by the potential customers and the general public is positive. Luxury brand management prepares you for critical decision-making in luxury brands’ marketing campaigns and strategies. The best pathway to a fulfilling job as a luxury brand manager is to secure a master’s degree in luxury brand management from a prestigious university. A master’s degree will provide you with better avenues and more job opportunities than a bachelor’s degree in luxury brand management.
Luxury Brand Management vs Brand Management
Luxury brand management and brand management are terms often used interchangeably in conversations. Although the basic principle of both the courses is the same, there is a difference in the area of work these courses prepare you for. Brand management is a generalised course that educates you on managing any brand. It does not focus on luxury brands and provides you with knowledge about managing the marketing strategies for big and small brands alike. Luxury brand management is a niche of brand management. It focuses on maintaining a luxury brand’s image as it is the most important part of every luxury brand’s marketing campaign. This qualifies you for specialised jobs in luxury brand companies like Gucci, Fendi, Louis Vuitton, etc.
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Why Study Luxury Brand Management in Canada?
Whenever you think about studying abroad, we’re sure Canada is one of the first choices on your mind. Canada is a peaceful country with a very diverse environment that provides the perfect atmosphere for students to pursue higher education. Apart from this, there are a host of reasons why Canada can be your ideal destination for studying luxury brand management:
High-ranking universities
Canada has a very prestigious educational infrastructure. Some Canadian universities offer the finest education to their students in various fields. These universities rank highly in the world rankings and are a preferred destination for most international students.
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Diverse culture
Canadian universities are filled with international students from around the world. This gives you the chance to experience a diverse culture and environment in the Canadian universities and gain exposure to the various cultural practices around the world.
Extensive scholarship opportunities
Canada is often one of the first choices for many international students due to the number of scholarship opportunities provided by the universities and the government. Canada offers a host of scholarships every year to incoming international students and eases their financial burden.
Colleges offering Luxury Brand Management in Canada
Here is a list of 8 colleges providing courses in luxury brand management in Canada:
University of Toronto – Rotman School of Management
- Course duration – 2 years
- Tuition fees – $84,028
Queen’s Smith School of Business
- Course duration – 1 year
- Tuition fees – $71,445
York University – Schulich
- Course duration – 2 years
- Tuition fees – $99,400
McGill University Desautel
- Course duration – 20 months
- Tuition fees – $89,000
University of Alberta
- Course duration – 20 months
- Tuition fees – $53,392
HEC Montréal
- Course duration – 1 year
- Tuition fees – $33,200
University of British Columbia Sauder
- Course duration – 16 months
- Tuition fees – $60,440
Ivey Business School
- Course duration – 1 year
- Tuition fees – $101,500
Eligibility Criteria for Luxury Brand Management courses in Canada
The eligibility criteria vary in every university. However, there is a general set of requirements that is followed across various Canadian universities offering MBAs in luxury brand management:
- A bachelor’s degree in a related subject with marks requirement according to the university as per the Canadian grading system.
- A Graduate Management Admission Test (GMAT) score. Most universities offer admission with test scores between 500 and 600.
- Most Canadian universities require work experience of at least 2-3 years as part of their admission requirements for MBA programs. However, some universities offer MBA without prior work experience.
- Students from non-English-speaking countries need to provide their English proficiency test scores such as IELTS, TOEFL or PTE.
Apart from these, there could be some additional requirements in different universities.
Documents Required
The following documents are required for applying for MBA in luxury brand management courses in Canada:
- Official transcripts of previous academic qualifications such as bachelor’s degrees need to be provided to the university. Some universities might ask for certified copies of transcripts.
- Financial statements and income proofs to establish that you have sufficient funds for your stay in Canada throughout the course duration
- Letters of recommendations (LORs) from your current and previous superiors who you have worked under
- A well-crafted admission essay or Statement of Purpose (SOP) that aligns you to the program and explains your ambitions and motives for joining the program
- Student study visa
- Passport photocopy
- Documents related to visa
How to Apply for courses in Luxury Brand Management in Canada?
Students applying from countries outside Canada can follow these steps to apply for an MBA in luxury brand management at a Canadian university:
- Research the various options and programmes offered by Canadian universities.
- Check for the financial requirements as well as eligibility criteria.
- Head over to the university’s official website.
- Select the programme you want to apply for.
- Fill out the application form.
- Upload the required documents
- Submit the application and pay the application fee.
Job Prospects in Luxury Brand Management in Canada
With an ever-increasing standard of living, the luxury brand industry is booming globally. The luxury brand industry is currently valued at $18.5 billion and is expected to grow to $180 billion by 2025. This expansion in value will lead to higher demand for individuals with experience in luxury brand management in the coming years. As per Payscale, the average salary for a brand manager in Canada stands at 71,586 CAD. Luxury brands are present in all sorts of industries, especially the ones closely associated with an individual’s status and class. The following sectors offer working opportunities to luxury brand management professionals:
- Wine and spirits
- Technology
- Travel
- Automobile
- Jewellery
- Fashion
A luxury brand management programme educates you in various areas such as digital marketing, strategic management skills, business strategy, branding, retail management, attention to detail, hospitality, etc. This enables graduates to apply for various positions in companies. A graduate can work in the following job profiles:
- Luxury brand manager
- Fashion retail manager
- Supply chain manager for a luxury brand
- Luxury marketing director
- Communication manager
- Brand strategist
- Customer relations manager
- Luxury buyer and merchandiser
- Public relations, events or media manager
Conclusion
Building a career as a luxury brand manager could be an interesting growth prospect and pave the way for an exciting career. Completing a master’s degree in luxury brand management from Canada could be a viable option for you if you choose to build a career in this industry. Applying for a foreign school is a challenging process and involves many requirements to be met. To make this process easier for you, LeapScholar provides extensive resources. Our professionals can guide you through the process and help you secure admission to your dream college.
So, head over to our website and book your one-on-one session with us today.
Frequently Asked Questions
1. What countries other than Canada offer good Luxury Brand Management courses?
Various countries are known for providing excellent luxury brand management courses. Some of these countries are also hubs for multinational luxury brands. They are:
a. France
b. USA
c. UK
d. Germany
e. Italy
f. India
g. UAE
2. Can you pursue a master’s degree in Luxury Brand Management part-time as well?
Yes, an MBA in luxury brand management can be pursued full-time or part-time in Canadian universities.
3. Is an MBA in brand management the only course available to build a career in brand management?
No, brand management can also be studied through other mediums. Postgraduate programmes such as MBA in Fashion and Luxury Goods and Master of Fashion Management, Experience & Design Management can also help you build a career in brand management.
Brand management is also offered as a Master of Science (MSc) course in some countries in Europe. You can also get a certificate in brand management through a diploma course that usually takes a shorter time to complete than a master’s degree.
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