Study Advertising In Canada – Eligibility, Fees & Process For Indian Students

The advertising industry is one of the most dynamic and in-demand industries for all professionals worldwide. The various aspects of advertising include the practices and techniques used to bring services, products, opinions, or causes to public notice. The systematic advertising process persuades people to respond positively to your selling, thereby maintaining public relations. Various advertising degrees help students learn the techniques to sell and promote services or products to their target consumers.

The English language proficiency exams required for Advertising Courses In Canada and programs related to masters are GRE, TOEFL, PTE, and IELTS. The top 10 universities for Advertising in Canada are Algonquin College, Seneca College, Sheridan College, Centennial College, St. Clair College, Conestoga College, St. Lawrence College, Canadore College, Georgian College, and Lasalle College.

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Various Advertising Courses In Canada act as a pathway to a progressive advertising or marketing career. They help to train an individual as per the advertising rules in Canada. This article will look at the top Advertising Courses In Canada, the eligibility criteria, and their application process.

Scope of Studying Advertising Courses in Canada

Canada is one of the top study-abroad destinations for international students, especially students from India. The universities in Canada are known for their top faculty and quality education system. Some of the reasons to study Advertising Courses In Canada are as described below:

• As per Statista, the advertising industry of Canada is the largest ad market worldwide.
• Over the last five years, advertising professionals in Canada have been hired by top multinational companies like Kraft Heinz, Molson, and Ikea that were previously catered to by the American ad industry.
• Canada offers top-quality education at a highly affordable rate.
• Over 50 per cent of the top universities and colleges are in Canada.
• Canada provides multiple opportunities for students opting to study in their country; placement and part-time jobs are widely available for students in Canada.
• Canada has a smaller market; therefore, individuals can access interesting job prospects with the increasing demand for advertising professionals in the industry.

Best Advertising Courses In Canada

Top advertising professionals learn how to identify new trends and conduct thorough market research that enhances product distribution and helps increase sales. Advertising or marketing students at business schools are taught how to implement clear and direct communication through various courses such as Sales and Brand Management, Media Studies, Consumer Behaviour, Advertising, and Product Planning.

There are various forms of advertising. One can pursue a diploma course, a bachelor’s degree, or a masters in advertising in Canada. Some of the top Advertising Courses In Canada are as given below:

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Durham College

• Course Name: Graduate Certificate in Advertising – Digital Media Management
• Course Details: Durham College is among the top 50 research institutes in Canada that offer exceptional job and placement opportunities. The graduate program at Durham College explores how digital platforms and applications are used to form successful brands. Students of the university gain experience working with real businesses to create impactful plans for digital content and media to build and engage stronger consumer connections.
• Fees: The fees for this program for international students are CAD 15,172 per year.

Humber College

• Course Name: Graduate Certificate in Advertising – Media Management
• Course Details: Humber Institute of Technology and Advanced Learning is a collaborative college with multiple applied research initiatives. Humber’s Advertising Media Management Ontario graduate certificate program equips students with skills and knowledge to research and analyse the marketplace and the target audience. The programme helps students form a digital strategy, learn project management, understand marketing analytics, and gain knowledge about the digital marketing landscape.
• Fees: The program costs CAD 17,618 for an international student for 3 years.

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Centennial College

• Course Name: Advanced Diploma in Advertising & Marketing Communications Management
• Course Details: Centennial college was ranked among the top 10 research-oriented colleges in Canada. The university boasts an employment or field placement rate of over 80 per cent. The advertising and marketing communications management program at Centennial College is the only advertising program in the Greater Toronto Area to include a full semester of 14 weeks of field placement. Students learn the working tools for advertising, marketing, and social media. They also learn research work, the advertising process, creative development, developing strategies, production, campaign planning, and media planning.
• Fees: The tuition fees for two semesters at Centennial college are about CAD 17,004.74.

Loyalist College

• Course Name: Advertising & Marketing Communications – Creative Design
• Course Details:  Ranked among the top colleges in Canada, Loyalist College is recognised for creating forward-thinking leaders. The course teaches students the techniques to connect brands with customers through the use of various interactive media such as radio, online communities, television and print, guerrilla marketing, and outdoor advertising.
• Fees: The program costs CAD 4,184.08, excluding the fees for travel, supplies, and accommodation.

Sheridan College Institute of Technology and Advanced Learning

• Course Name: Diploma in Advertising & Marketing Communications
• Course Details: The course offers an environment of creativity and innovation with its diversity and education. The advertising and marketing diploma for 2 years develops in students the foundational knowledge of the advertising business, media development, creative management, business administration, and account management.
• Fees: The program fee for international students is CAD 18,218.19.

Top Undergraduate Advertising Courses In Canada

The best diploma and bachelor’s degree programmes for international students in Canada are as follows:

• Bachelor of Design in Advertising at OCAD University, Toronto
• Advertising & Graphic Design at Humber College Institute of Technology and Advanced Learning, Toronto
• Ontario College Diploma in Advertising and Marketing Communications at Conestoga College
• Advertising Illustration at Collège Salette, Montreal
• Bachelor of Creative Advertising (Honours) at Humber Institute of Technology & Advanced Learning
• BA in Corporate Communication at Trinity Western University, Langley City
• Diploma in Business – Marketing, George Brown College, Toronto
• Ontario College Diploma in Creative Advertising at Seneca College

Postgraduate Advertising Courses In Canada

Some of the programs related to master’s in advertising in Canada are as follows:

• Web and Interactive Designing at St. Clair College, Ottawa
• MSc Digital Media at York University, Toronto
• Account Management at Sheridan College Institute of Technology and Advanced Learning, Mississauga
• Digital Media Management at Durham College, Oshawa
• Media Management at Centennial College of Applied Arts and Technology, Ottawa
• Creative and Digital Advertising at Centennial College of Applied Arts and Technology, Ottawa
• Ontario College Graduate Certificate in Advertising – Account Management at Sheridan College Institute of Technology and Advanced Learning
• Advertising Copywriting at Humber Institute of Technology and Advanced Learning, Toronto

Admission Process for Advertising Courses In Canada

The basic admission process for studying various Advertising Courses In Canada is as follows:

Understand the Requirements for the Course

• Various courses have different eligibility criteria. Applying to a university in Canada requires an understanding of the admission requirements for the course and the university
• The process of planning for the study permit should ideally be started about a year in advance

Choose the Right Course & College

• Choose a DLI or a Designated Learning Institution that is ideal for international students to study in Canada
• Finalise a major course of your choice and identify the relevant and related course options

Take the Language Proficiency Test

• To get admission to an advertising course in Canada, a student has to show proof of English language proficiency
• Most of the universities in Canada prefer IELTS scores and also accept Cambridge English – Advanced or TOEFL exam scores

Apply to the Colleges & Universities

• Submit an online application form for applying to the shortlisted colleges and universities
• The form is submitted along with an application fee ranging from 100 USD to 250 USD
• Submit all the required documents to the university within the deadline for the same
• If your application is accepted, you will receive an offer letter from the university to your registered email address

Documents Required

While applying to an advertising course in Canada or a master’s in advertising in Canada, students are required to submit some necessary documents as follows:

• Academic transcripts
• Statement of Purpose (SOP)
• A valid passport
• Financial proof of funds
• English language proficiency test scores
• Sponsor letter
• Letter of Recommendation

Fees for Advertising Courses In Canada

A student studying advertising in Canada has to consider the accommodation and travel costs in addition to the tuition fees. The average yearly cost to study Advertising Courses In Canada is as follows:

• Tuition fee – CAD 16,099 to CAD 18,907
• Health insurance – CAD 840
• On-campus rent – CAD 7200
• Textbooks – CAD 600
• Public transit pass – CAD 480
• Groceries/food – CAD 3600

In addition to the above costs, there are additional costs of travelling and internet expenses. The total approximate annual expenses for studying Advertising Courses In Canada are CAD 37,247.

Conclusion

Canada offers a bright future in the field of advertising. Some of the top ad agencies in Canada are Giants & Gentlemen, Sid Lee, CREATIVE Promotional Marketing Agency, OneCore Media, etc. Communication skills, persuasiveness, team playing, social media skills, commercial awareness, and creativity are among the top in-demand skills in advertising. The top course options to pursue a master’s in advertising in Canada are Master of Digital Media, Graduate Certificate in Advertising: Creative & Digital Strategy, and Graduate Certificate in Project Management.

Advertising in Canada can be pursued through diploma courses, undergraduate programs, master’s programs, and postgraduate certificates in Canada. Higher education in advertising will lead to higher and more exciting job prospects in Canada.

LeapScholar can help you identify the top universities in Canada to pursue Advertising Courses In Canada and guide you throughout the admission process.

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