MBA in Digital Marketing in UK: Top Universities, Eligibility & More

19 min read

Did you know? Over 85% of students report high satisfaction with their MBA in Digital Marketing program, citing quality of education and practical learning opportunities.

Unleash your inner marketing maven with an MBA in Digital Marketing in the UK! Dive into a world of SEO magic, craft trending social media strategies, and become a master at data analytics. 

This program will transform you from a hashtag enthusiast to a campaign-crushing master of the digital marketing domain. Many UK universities have strong ties with leading digital companies like Google, Facebook, and Amazon, offering students real-world exposure and networking opportunities.

Most full-time MBA in Digital Marketing programs in the UK last between 12 to 24 months. The programs often include modules on the latest digital marketing trends, such as AI, Data analytics, and social media strategies.

Renowned institutions like London Business School, Imperial College Business School, and Warwick Business School offer specialised MBA programs in digital marketing.

Key highlight table:

Aspect	Description
Number of Universities	Over 50 universities offer MBA programs with a specialisation in Digital Marketing.
Top Specialisations	Digital Marketing Strategy & Analytics Social Media Marketing & Engagement E-commerce Marketing
Top Undergraduate Courses	Marketing Business Administration Communications
Scholarships	Chevening Scholarships Fulbright Program
Course Duration	1-2 years (full-time), 2-4 years (part-time)
English Language Proficiency	Typically required (GMAT/GRE scores may also be needed)
Intakes in UK	Fall and Spring
Cost of Study (Tuition)	GBP 30,000 – GBP 90,000 (INR 28L – INR 85L)

Why study for an MBA in Digital Marketing in the UK?

The digital marketing landscape is constantly evolving, demanding professionals with a strategic vision and cutting-edge skills. 

An MBA in Digital Marketing in the UK provides you with the knowledge and expertise to thrive in this dynamic field while offering unique advantages that propel your career forward.

1. Sharpen Your Skills at Renowned Business Schools:

• The UK boasts a prestigious collection of business schools consistently ranked among the world’s best. Institutions like London Business School, Imperial College Business School, and Manchester Business School are synonymous with academic excellence and rigorous instruction. 
• Earning an MBA from such a distinguished school provides you with a globally recognised qualification, instantly elevating your profile in the job market.

2. Deep Dive into a Digital Powerhouse:

• The UK is a hotbed for innovation in digital marketing. Major players like Google, Facebook, and Amazon have established their European headquarters in the UK, creating a dynamic ecosystem where theory meets real-world practice. 
• Many MBA programs leverage this proximity to offer specialised courses or industry projects focused on the latest digital marketing trends spearheaded by these tech giants.

3. Network with the Global Elite:

• Studying in the UK opens doors to a truly international learning experience. Top universities often have established exchange programs or collaborations with prestigious institutions worldwide. 
• This fosters an environment where you can learn alongside classmates from diverse backgrounds, gaining invaluable insights into global marketing strategies. Additionally, many programs organise guest lectures by industry leaders and successful alumni, allowing you to build connections that can prove instrumental in your future career.

4. Leverage a Powerful Alumni Network:

• UK business schools cultivate strong alumni networks, connecting you with a vast pool of successful professionals across the globe. 
• These alumni networks offer invaluable mentorship opportunities, career advice, and potential job leads. Imagine tapping into the expertise of a London-based marketing director for a multinational corporation – an invaluable asset as you chart your career path.

5. Unlock Post-Graduation Opportunities:

• An MBA in Digital Marketing from a UK university provides you with the skills and qualifications highly sought-after by employers in the UK and internationally. With its thriving digital marketing sector, the UK itself presents exciting career prospects.
• Furthermore, the internationally recognised nature of your degree opens doors to job opportunities across the globe, allowing you to pursue your career aspirations on the world stage.

Which are the Top 10 MBA in Digital Marketing Universities in the UK?

Embark on a transformative journey into the world of business and digital marketing with the top MBA programs offered by renowned universities in the UK. 

Whether you’re aiming to sharpen your strategic marketing skills or delve into the complexities of digital platforms, these institutions promise exceptional education and career opportunities.

Here, we unveil the fortresses of knowledge – the prestigious universities that will provide you with the skills and expertise to dominate the ever-evolving digital marketing landscape. 

Here’s a list of top universities in the UK for your MBA journey: 

University Name	Business School Ranking (QS)	Average Annual Tuition Fees
London Business School	#4	INR 50L (GBP 42,000)
University of Cambridge – Judge Business School	#9	INR 42L (GBP 35,000)
University of Oxford – Saïd Business School	#18	INR 48L (GBP 40,000)
Imperial College Business School	#20	INR 45L (GBP 54,000)
Warwick Business School	#36	INR 46L (GBP 38,000)
Alliance Manchester Business School	#49	INR 30L (GBP 25,000)
Edinburgh Business School	#64	INR 34L (GBP 28,000)
Cranfield School of Management	#82	INR 40L (GBP 33,000)
Durham University Business School	#101-150	INR 36L (GBP 30,000)
Leeds University Business School	#111-120	INR 28L (GBP 23,000)

What are the top MBA Specialisations in Digital Marketing in the UK?

Imagine marketing in today’s world without the power of the internet and tons of cool data! These specialisations are like superheroes, swooping in to address the growing importance of digital stuff and data in marketing. They teach you how to use these tools to make marketing even more effective.

Here’s the table summarising the top MBA specialisations in Digital Marketing offered by UK universities:

Specialisation	Description & Focus Areas	Alignment with Trends & Job Market Demands
Digital Marketing Strategy & Analytics	Develop an understanding of strategy formulation, implementation, and performance measurement using advanced analytics tools.	Data-driven decision-making is crucial for successful campaigns. Provides skills to leverage data insights for optimisation and ROI maximisation.
Social Media Marketing & Engagement	Explores social media platforms, content creation, community management, and brand advocacy in digital space.	Social media’s influence on consumer behaviour continues to grow. Focuses on leveraging social platforms for brand awareness, lead generation, and customer engagement.
Digital Marketing & E-commerce	Focuses on marketing challenges and opportunities online, including e-commerce platforms, SEO optimisation, and online customer experiences.	The booming e-commerce landscape demands expertise in aligning marketing strategies with digital sales channels and enhancing online customer journeys.
Mobile Marketing & Customer Journey Mapping	Analyses mobile marketing’s impact on customer journeys and creates targeted mobile campaigns integrated with other channels.	Mobile devices as primary touchpoints highlight the need for mobile-first marketing strategies that enhance the overall customer journey and experience.
Search Engine Optimisation (SEO) & Content Marketing	It covers SEO techniques and content creation for attracting and engaging target audiences and optimising websites for search engines.	High SERP rankings are crucial for visibility. Provides skills to create compelling content and effective SEO strategies that drive organic traffic and improve online presence.

What are the types of MBA in the UK?

Thinking about an MBA in the UK? Great choice! But with all the options, it can be confusing. 

Here’s a quick guide to the 3 main MBA programs:

1. Full-Time MBA: Fast Track Your Business Skills

• Ideal for recent grads or those with less work experience.
• Full-time study for 1-2 years means you can focus solely on learning.
• Great for building a strong network of classmates and professors.

Think of it as A business boot camp – intensive learning in a short time.

2. Part-Time MBA: Balance Work and Wisdom

• Designed for working professionals who want to earn an MBA while keeping their jobs.
• A more flexible schedule usually takes 2-4 years to complete.
• You can apply what you learn in class to your current job right away.

Think of it as Earning your MBA while you work – like juggling but with knowledge!

3. Executive MBA: Level Up Your Leadership

• Made for experienced professionals (usually 10+ years) who want to become better leaders.
• Often lasts 1-2 years with shorter, more intense sessions (weekends or modules).
• Learn from a group of experienced classmates and focus on strategic thinking.

Think of it as Sharpening your leadership skills – like an MBA for bosses!

Choose the program that fits your experience and goals. Full-time for a quick start, part-time for flexibility, and executive for experienced leaders.

What is the Course Curriculum of an MBA in Digital Marketing in the UK?

An MBA in Digital Marketing provides you with the skills to thrive in the ever-evolving online world. 

Here’s a glimpse into the typical curriculum of these programs in the UK:

Core Business Fundamentals (all programs)

• Marketing Principles
• Financial Management
• Strategic Management
• Business Analytics

Digital Marketing Specialisation (varies by program)

Here’s the table summarising the Digital Marketing Specialisation areas and their descriptions:

Coursework Areas	Description
Digital Marketing Strategy	Develops a comprehensive plan for achieving marketing goals using digital channels and strategies.
Social Media Marketing	Explores the use of social media platforms for brand promotion, customer engagement, and community building.
Search Engine Optimisation (SEO) & Content Marketing	Optimises website content to improve search engine rankings and attract organic traffic.
E-commerce Marketing	Focuses on strategies to promote and sell products/services through online platforms and marketplaces.
Digital Analytics & Measurement	Teaches how to collect, analyse, and interpret data from digital marketing campaigns to optimise performance.
Mobile Marketing	Examines marketing strategies tailored for mobile devices, including apps, mobile websites, and SMS campaigns.

Additional Considerations:

• Electives: Many programs offer electives to deepen your knowledge in specific areas like digital advertising, marketing automation, or data visualisation.
• Real-world Projects: Programs may incorporate projects where you apply your learning to real-world marketing challenges faced by businesses.
• International Focus: Some programs may offer modules or projects with an international perspective on digital marketing.

What are the requirements for an MBA in Digital Marketing in the UK?

Earning an MBA in Digital Marketing in the UK can propel your career to new heights. But before you conquer the digital marketing world, let’s navigate the application process. 

Here’s a breakdown of the key requirements:

General Requirements:

• Bachelor’s Degree: You’ll need a bachelor’s degree in any field from a recognised institution.
• Strong Academic Performance: A competitive GPA demonstrates your academic ability to handle the rigours of an MBA program.
• Work Experience (Optional): While not always mandatory, some programs may prefer candidates with relevant work experience in marketing or digital fields.

Documents Required:

• Official Transcripts: Submit transcripts from your undergraduate studies.
• Letters of Recommendation: Strong recommendation letters from professors or previous employers can bolster your application.
• Standardised Test Scores (GMAT/GRE): While not all universities require them, some programs might ask for GMAT or GRE scores.
• Resume/CV: Showcase your skills and experience with a compelling resume highlighting relevant work experience in marketing or digital fields.
• Statement of Purpose: This is your chance to shine! Craft a well-written statement of purpose outlining your career goals and explaining why this specific program is the perfect fit for you.

Additional Considerations:

• University-Specific Requirements: Some universities may have additional documents or requirements. Always check the program website for specific details.
• Portfolio (Optional): If you have relevant projects or digital marketing experience, consider including a portfolio to showcase your skills.

Visa Requirements for International Students:

• Student Visa: To study in the UK, you’ll need a Tier 4 (General) student visa. This visa application process typically requires proof of acceptance from a university, sufficient financial resources to support your studies, and a valid passport.
• Documentation: Prepare documents like your acceptance letter, proof of funds, and a tuberculosis test certificate (if applicable).

Work Permit after Graduation:

• Graduate Visa: International graduates with an MBA might be eligible for a Tier 2 (Graduate) visa, allowing them to work in the UK for up to two years after graduation. This visa may require securing a graduate-level job offer in the UK beforehand.
• Job Market Limitations: While an MBA can enhance your employability, there might be limitations based on your specific nationality and work experience.

What is the cost of studying for an MBA in Digital Marketing in the UK?

Studying for an MBA in Digital Marketing in the UK involves substantial financial planning. Tuition fees vary significantly based on the institution and program type, while additional costs such as student fees, health insurance, and living expenses should also be considered. 

Here’s a table of the costs: 

Course	Estimated Tuition fees in GBP	Estimated Tuition fees in INR
MBA in Digital Marketing	GBP 30,000 –  GBP 90,000	INR 28L – INR 85L

Additional Costs

In addition to tuition fees, students should budget for the following expenses:

• Student Fees: These may include application fees, registration fees, and student union fees, which can range from GBP 50 (INR 4K) to GBP 300 (INR 28K) per year.
• Health Insurance: International students may need to purchase health insurance, costing approximately GBP 150 (INR 14K) to GBP 300 (INR 28K) per year.
• Living Expenses: Estimated at around GBP 12,000 (INR 11L) to GBP 15,000 (INR 14L) per year, covering accommodation, food, transportation, and personal expenses.

What is the Cost of Living in the UK?

Beyond tuition, consider living expenses in the UK! Expect to spend roughly INR 1L (GBP 1,000) monthly, excluding rent. 

Costs vary by location, with bustling cities like London typically pricier than charming towns. Remember, scholarships and budgeting strategies can help manage costs. 

Here’s a breakdown of the cost of living in the UK: 

Expenses	Cost
Accommodation	INR 7L
Food	INR 2L – INR 3L
Transportation	INR 70k – INR 80k
Utilities	INR 2L – INR 2.5L
Miscellaneous	INR 1L – INR 2L

What are the Scholarships for an MBA in Digital Marketing in the UK?

International students pursuing an MBA in Digital Marketing in the UK have access to various scholarship opportunities offered by universities, government bodies, and external organisations. 

Here’s an overview of some prominent scholarships:

1. University-Specific Scholarships

Scholarship Name	Type of Scholarship	Award
Imperial Business Scholarships	Merit-based	Partial tuition fee waiver
London Business School Scholarships	Merit-based	Up to full tuition coverage
Manchester Business School Scholarships	Merit-based	Partial tuition fee waiver
Warwick Business School Scholarships	Merit-based	Partial tuition fee waiver

2. Government Scholarships

Scholarship Name	Type of Scholarship	Award
Chevening Scholarships	Government	Full tuition fees, living expenses, travel
Commonwealth Scholarships	Government	Full tuition fees, living expenses, travel

3. External Funding Options

Scholarship Name	Type of Scholarship	Award
Fulbright Foreign Student Program	External Organisation	Full tuition fees, living expenses, travel
Rotary Foundation Global Grants	External Organisation	Varies by country

Eligibility Criteria and Application Process:-

• University-Specific Scholarships: Typically require a strong academic background, leadership potential, and a well-rounded application highlighting achievements and career goals. Application processes vary but generally involve submitting an online application, essays, and supporting documents.
• Government Scholarships: Eligibility criteria include academic excellence, leadership qualities, and potential to contribute to development in the applicant’s home country. Application processes are competitive and include interviews.
• External Funding Options: Criteria vary widely but often emphasise academic merit, community service, and alignment with the organisation’s goals. Applications require detailed proposals, letters of recommendation, and sometimes interviews.

These scholarships provide significant financial support and recognition for international students pursuing an MBA in Digital Marketing in the UK, helping to alleviate the financial burden associated with higher education abroad. Prospective students should research specific scholarships and prepare their applications well in advance of deadlines.

Curious about scholarships in the UK? Click here to learn more.

What are the Jobs after MBA in Digital Marketing in the UK?

After completing an MBA in Digital Marketing in the UK, graduates can pursue various rewarding career opportunities in the digital marketing field. 

Here are some top job roles, along with their average annual salaries: 

Job Role	Approximate  Salary (GBP)	Approximate Salary (INR)
Digital Marketing Manager	GBP 40,000 – GBP 60,000	INR 37L – INR 56L
SEO Specialist	GBP 30,000 – GBP 45,000	INR 28L – INR 42L
Social Media Manager	GBP 35,000 – GBP 50,000	INR 33L – INR 47L
PPC Specialist	GBP 30,000 – GBP 50,000	INR 28L – INR 47L
Content Marketing Manager	GBP 35,000 – GBP 55,000	INR 33L – INR 52L
E-commerce Manager	GBP 40,000 – GBP 65,000	INR 37L – INR 61L
Digital Analytics Manager	GBP 45,000 – GBP 70,000	INR 42L – INR 66L
CRM Manager	GBP 40,000 – GBP 60,000	INR 37L – INR 56L
Marketing Director	GBP 60,000 – GBP 100,000	INR 56L – INR 94L
Brand Manager	GBP 40,000 – GBP 65,000	INR 37L – INR 61L

Career Scope

Graduates with an MBA in Digital Marketing from UK universities are well-positioned for diverse and dynamic career opportunities across various industries. This specialised degree provides students with strategic, analytical, and creative skills essential for leadership roles in:

• Consulting: Digital marketing consultants advise businesses on developing and implementing effective online marketing strategies. They work with clients across industries to optimise their digital presence and drive growth.
• Finance: In the finance sector, digital marketing professionals help financial institutions enhance customer engagement through digital channels. They leverage data analytics to personalise marketing campaigns and improve client acquisition and retention.
• Marketing: Within marketing departments, MBA graduates specialise in digital strategies, overseeing campaigns across social media, search engines, and e-commerce platforms. They analyse consumer behaviour trends and use data-driven insights to optimise marketing efforts.
• Technology: In tech companies, digital marketing leaders play a crucial role in promoting innovative products and services. They collaborate with product development teams to launch digital campaigns that resonate with target audiences and drive product adoption.

Average Salary 

Graduates with an MBA in Digital Marketing from UK universities typically command competitive salaries across various specialisations and industries. The average salary can vary significantly based on factors such as experience, location, industry, and the reputation of the business school.

Course	Estimated Salary
MBA in Digital Marketing	INR 25L – INR 95L

Factors Influencing Salary Levels

1. Experience: Senior-level positions and roles requiring specialised skills command higher salaries. Graduates with prior experience in digital marketing or related fields may negotiate better compensation packages.
2. Location: Salaries can vary significantly between cities like London, Manchester, and Edinburgh. London tends to offer higher salaries due to higher living costs and the concentration of multinational companies.
3. Industry: Industries such as technology, finance, and e-commerce typically pay more for digital marketing expertise due to their reliance on effective online strategies for growth and customer engagement.
4. Business School Reputation: Graduates from prestigious business schools often start with higher salary offers, reflecting the perceived quality of education and networking opportunities provided by these institutions.

Top Recruiters

Several prestigious companies and organisations actively recruit MBA graduates specialising in Digital Marketing across the UK. These recruiters are industry leaders, multinational corporations, and prominent local firms known for their robust digital presence and innovative marketing strategies.

1. Google

• Industry: Technology
• Recruitment Process: Google recruits MBA graduates for roles in digital marketing, advertising, and analytics. The process typically involves multiple rounds of interviews assessing both technical skills and cultural fit.
• Internship Opportunities: Google offers competitive internship programs that often serve as pathways to full-time employment for MBA students interested in digital marketing roles.

2. Facebook

• Industry: Social Media & Technology
• Recruitment Process: Facebook hires MBA graduates for various digital marketing and social media strategy positions. The recruitment process includes interviews focusing on analytical skills, strategic thinking, and understanding of digital trends.
• Internship Opportunities: Facebook provides internship opportunities that allow students to gain hands-on experience in digital marketing campaigns and community engagement.

3. Amazon

• Industry: E-commerce & Technology
• Recruitment Process: Amazon recruits MBA graduates for roles in digital marketing, e-commerce management, and customer experience. The process involves case interviews, behavioural assessments, and sometimes onsite visits to Amazon offices.
• Internship Opportunities: Amazon offers MBA internships in digital marketing and related fields, providing exposure to Amazon’s extensive e-commerce platform and marketing strategies.

4. Unilever

• Industry: Consumer Goods & FMCG
• Recruitment Process: Unilever hires MBA graduates for brand management and digital marketing roles. The recruitment process includes competency-based interviews, case studies, and assessments of leadership potential.
• Internship Opportunities: Unilever offers internships that allow MBA students to work on digital marketing campaigns for global brands within Unilever’s portfolio.

5. Accenture

• Industry: Management Consulting & Technology
• Recruitment Process: Accenture recruits MBA graduates for roles in digital strategy consulting and transformation. The process includes case interviews, technical assessments, and behavioural interviews focusing on digital marketing expertise.
• Internship Opportunities: Accenture provides internship programs that offer exposure to digital marketing projects and collaborations with leading global clients.

Want to know how to get a job in the UK? Click here to learn more.

Frequently Asked Questions