Ethnography in Business Listening Answers: IELTS Listening Practice Test

ETHNOGRAPHY IN BUSINESS

Ethnography: research which explores human cultures
 

It can be used in business:

• To investigate customer needs and 1. ________
• To help companies develop new designs

Examples of ethnographic research in business

Kitchen equipment

• Researchers found that cooks could not easily see the 2. _____ in measuring cups.

Cell phones

• In Uganda, customers paid to use the cell phones of entrepreneurs.
• These customers wanted to check the 3. ________ used.

Computer companies 

• There was a need to develop 4. ___________  to improve communication between system administrators and colleagues.

Hospitals

• Nurses needed to access information about 5.  _________ in different parts of the hospital.

Airlines 

• Respondents recorded information about their 6. _______ while traveling.

Principles of ethnographic research in business

• The researcher does not start off with a hypothesis
• Participants may be selected by criteria such as age, 7. ________ or product used.
• The participants must feel 8. _______  about taking part in the research.
• There is usually direct 9. ______ of the participants.
• The interview is guided by the participant.
• A lot of time is needed for the 10. _________ of the data.
• Researchers look for a meaningful pattern in the data.

Ethnography in Business Listening Answers (1-10)

Type of questions: Note Completion 

A note completion question in the IELTS Listening section requires you to fill in missing information in a set of notes based on details you hear in the recording.
 

How to best answer: 
 

• Begin by carefully reading the instructions to know the word limit for each answer (e.g., no more than two words and/or a number).
• Skim through the notes quickly before the audio starts. Identify the structure, main topics, and types of information you need to fill in the gaps.
• Focus on the keywords in the notes that will help you anticipate the information you need to listen for. These keywords often signal the specific details required.
• Pay attention to the context around the keywords as you listen. The required information typically appears near these keywords in the recording. 
• While listening, jot down brief and clear notes. Use abbreviations or symbols if necessary, but ensure they are understandable and directly relevant to the gaps you need to fill.
• After the recording, review your notes and carefully transfer your answers to the answer sheet. Check your spelling and make sure your answers fit the word limit specified in the instructions.