How many SKUs should an Indian nutraceutical founder launch with, and what budget is realistic for the first one or two products?

Launch with one SKU, or at most two. Three or four at once forces corners to be cut. CDMOs in India require minimum order quantities of 2,000 to 5,000 units per SKU, and costs for testing, certification, and stability add up fast before a single bottle reaches a customer.

• Within a budget of 2 crore, launching three or four products means compromising on quality somewhere.
• Pricing of 1,200 to 1,800 rupees per bottle is approximately right for a premium branded-ingredient supplement targeting India's top-tier consumers.
• Prove one hero SKU first, then scale, spreading capital too thin across multiple products is the most common early mistake.