Is digital marketing a suitable master's course option for someone from a commerce background in Ireland/New Zealand for a Bachelor's?

Yes, a Master's in Digital Marketing is a suitable option for someone with a commerce background. Your understanding of business and consumer behavior aligns well with digital marketing, making this a strong career move.

Most universities in Ireland and New Zealand accept students from commerce or related backgrounds for digital marketing programs. Typical entry requirements include a relevant bachelor's degree and an IELTS score of 6.5 or higher (subject to change).