What should I plan for since I do not have any work experience and I have a bachelor's degree in advertising and marketing in UK?

You can pursue a master's degree in marketing in the UK without prior work experience. Many UK universities accept applicants with a relevant bachelor's degree like yours.

To strengthen your application and future career prospects:
- Build a portfolio showcasing your marketing projects or campaigns.
- Gain practical experience through internships, volunteering, or freelance work.
- Consider certifications in digital marketing or analytics to enhance your skills.

Entry-level roles such as marketing assistant, social media coordinator, or content creator are good starting points. As you gain experience, you can progress to specialist or managerial roles.