What job roles can I expect to get after completing a diploma in marketing in Canada?
A marketing diploma from a Canadian college may lead to roles such as marketing coordinator, account manager, digital marketing assistant, social media assistant, media analyst or marketing manager. Sectors include advertising, sales and marketing, and corporate communications. Outcomes vary by employer.
A diploma in marketing from a Canadian college can lead to varied roles across several departments. Your exact path depends on your skills, experience and the employer.
Sectors and Job Roles
| Category | Examples |
|---|---|
| Sectors | Product management, corporate communications, advertising, promotions, sales and marketing, merchandising |
| Entry-level roles | Marketing coordinator, assistant event planner, digital marketing assistant, social media assistant, media planning assistant |
| Sales and account roles | Assistant sales manager, account manager, B2B sales representative |
| Senior or broader roles | Marketing manager, business consultant, retail manager, media analyst, customer service manager |
Making the Most of Your Diploma
- Pick a sector early so your projects and internships match it.
- Build a portfolio of campaigns or analytics work to show employers.
- Hiring varies by employer, so outcomes are not guaranteed.
My Advice
Choose one or two sectors from the list and tailor your coursework, projects and resume to them. Then target entry-level roles first and grow into account or management positions as you gain experience.
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