Is it advisable to pursue a PhD immediately after masters, or should I complete masters from a Canadian university first?

It is generally advisable to complete a master's degree from a Canadian university before applying for a PhD in Canada, especially if your previous degrees are from outside Canada.

- Direct PhD entry is possible at some Canadian universities for exceptional candidates with strong academics and research potential, but this route is highly competitive.
- Completing a master's in Canada helps you adapt to the local academic environment, build relationships with faculty, and gain research experience - making you a stronger PhD applicant.
- Some universities offer combined master's/PhD pathways, but these are selective and may require you to start at the master's level.

With your profile (master's in International Business, 65% grades, 36 months work experience), pursuing a Canadian master's first will likely improve your chances for a successful PhD application later.