MSc Digital Marketing Strategy, Trinity College Dublin, the University of Dublin

Dublin, Leinster

12 Months

Check Eligibility

About this course

Lead at the frontier of the digital world with Ireland's No. 1 MSc in Digital Marketing Strategy according to QS World University Rankings, 2024. This immersive programme helps you develop a strong understanding and specialist knowledge of the digital marketing ecosystem. It emphasizes digital design, user experience, and the digitalization of interactions among paying customers, free users, and businesses. A key focus is on understanding how corporations operate in a digital environment and creating digital marketing strategies. The course is suitable for those looking to grasp fundamental elements of digital marketing and stay ahead of emerging industry trends.

Why this course is highly recommended

This course is highly recommended for students who want to immerse themselves in the digital marketing field, gaining comprehensive knowledge of the digital ecosystem. It provides a solid foundation in digital marketing strategy and insights into industry trends, making it ideal for those coming from non-business backgrounds as well.

Specialisation

The programme specifically concentrates on digital design and user experience, as well as the digitalization of customer interactions, helping students become specialists in how companies create effective digital marketing strategies.

Course fees

Application fees

20.18L

1st year tuition fees

20.18L

Living cost

Degree requirements

No specific degree requirements are provided in the input.

English language test

PTE

TOEFL

DUOLINGO

120

IELTS

6.5

Career prospects

While not explicitly detailed in the input, the course prepares students for careers in digital marketing, digital design, user experience, and strategic roles within digital environments.

FAQs

What is the focus of the MSc in Digital Marketing Strategy?

It focuses on digital design, user experience, and the digitalisation of customer interactions within the digital marketing ecosystem.

Is this course suitable for someone from a non-business background?

Yes, it was described as a 'brilliant crash course' for those from non-business backgrounds who want to learn digital marketing fundamentals.