Master of Science in Digital Marketing Strategy, Munster Technological University

This MSc in Digital Marketing Strategy at MTU offers an innovative approach to mastering digital marketing. Designed for those already in marketing or aspiring to senior roles, the program emphasizes developing essential skills through project work, reports, and practical assessments, with no final exams. The course includes three semesters of full-time study, culminating in a highly practical applied digital marketing project. The curriculum covers a broad range of digital marketing skills, including analytics, social media storytelling, video content, and creative imagery. Its faculty comprises experienced professionals from local, national, and international companies, ensuring the delivery of up-to-date industry insights. Students also benefit from guest lectures from notable organizations and experts, including LinkedIn and Barack Obama’s Social Media team, fostering a rich learning environment. The flexible modules allow students to tailor their studies to their interests, while the professional development component offers additional learning flexibility.