MSc in Strategic and Digital Marketing, Cardiff University

Cardiff,

12 Months

Check Eligibility

About this course

This full-time MSc program at Cardiff Business School is designed to prepare students for leadership roles in the rapidly evolving digital marketing landscape. Spanning one year, it combines foundational marketing principles with current digital tools and strategies. The course emphasizes practical application through Live Marketing Projects, allowing students to collaborate with real businesses to solve contemporary marketing challenges. The curriculum covers strategic marketing decisions, digital media strategies, consumer behavior, brand communication, data analytics, and societal impact, ensuring graduates are well-equipped to navigate and influence the digital age. Taught by esteemed faculty and industry practitioners, the program aims to develop creative, analytical, and strategic skills necessary for successful marketing careers across diverse sectors and international contexts.

Why this course is highly recommended

This program stands out because it addresses the contemporary demands of digital marketing with industry insights, practical live projects, and social responsibility. Its accreditation by CIM offers eligibility for professional qualifications with reduced modules, adding value for future careers. The course’s industry connections through company visits and guest speakers ensure students gain relevant, real-world experience, making them ideal for those looking to become influential marketing leaders in a digital world.

Specialisation

This MSc focuses on Strategic and Digital Marketing, blending core marketing principles with advanced digital strategies, data analytics, and societal considerations. It’s tailored for students who want to develop expertise in digital media, consumer behavior, brand communication, and strategic decision-making within the marketing field.

Course fees

Application fees

1st year tuition fees

30.03L

Living cost

Degree requirements

Applicants need a 2:1 honours degree in a relevant subject such as business, marketing, or management, with a minimum of 60% in at least three marketing modules. English language proficiency with an IELTS score of 6.5 overall, with 5.5 in each subskill, is also required. Alternatively, evidence of comparable international qualifications or relevant professional experience may be considered.

English language test

IELTS

6.5

TOEFL

PTE

DUOLINGO

Career prospects

Graduates will be equipped to pursue roles in digital marketing, tourism marketing, advertising, product development, and customer relationship management, among others. The program’s strong industry links and practical learning approach aim to enhance career opportunities in the UK and internationally across various sectors including industry, commerce, and the public sector.

FAQs

What is the duration of the course?

The MSc in Strategic and Digital Marketing is a full-time program that lasts for one year.

What are the entry requirements?

Applicants need a 2:1 honours degree in a relevant subject with at least 60% in three marketing modules and an IELTS score of 6.5 overall. Professional experience can also be considered if degree criteria are not met.