BBA in Digital Marketing and eCommerce, Western Michigan University

Kalamazoo, Michigan

48 Months

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About this course

The Bachelor's in Digital Marketing at Western Michigan University combines business skills in communication, media, and technology to prepare students for leadership roles in marketing. The program emphasizes the latest techniques, trends, and tools used in digital marketing, with coursework covering content creation, Google Analytics, SEO, and social media strategy. Students have opportunities to tackle real marketing challenges through competitions and projects, ensuring practical experience alongside theoretical learning.

Why this course is highly recommended

Graduates of WMU's Digital Marketing program are well-equipped to drive impactful marketing solutions across various industries nationally and globally. The program’s focus on experiential learning through internships and competitions ensures students gain relevant skills. All graduates find employment in roles related to their degree, like social media management, SEO analysis, and content strategy, often working at well-known companies such as Accenture, Stryker, and Upwork.

Specialisation

Course fees

Application fees

19.79L

1st year tuition fees

19.79L

Living cost

Degree requirements

English language test

IELTS

TOEFL

PTE

DUOLINGO

100

Career prospects

Graduates from the Digital Marketing program have secured roles such as Community Manager, Content Strategist, Digital Consultant, SEO Analyst, and Social Media Coordinator. They work for diverse organizations from media agencies to tech companies, including prominent names like Stryker and SpartanNash. The program's strong industry connections and practical focus prepare students for a range of impactful careers in digital marketing.

FAQs

Are there any experiential learning opportunities?

Yes, WMU offers the nationally-renowned Business Externship Program through the Zhang Career Center, along with courses in personal and professional branding, student-led organizations, and industry internships.

Are scholarships available?

Yes, scholarships are offered for digital marketing students based on merit and financial need.