The full form of USP is the Unique Selling Proposition or Unique Selling Point. It is a marketing phrase that sets a company’s product apart from the bulk of its rivals. This theory was initially proposed to account for a pattern of unsuccessful marketing and advertising campaigns in the early 1940s. According to the principle of the USP, these promotional initiatives offered distinctive consumer recommendations that led consumers to purchase particular goods, brands, or services.
- A USP concentrates on the distinct benefit of a good, service, brand, or company that sets it apart from rivals and aids in its differentiation.
- The USP must be a feature that highlights the benefits that matter to customers of the good or service.
- The USP’s contact is a key component of advertising.
- The USP’s approach is recommended where significant technological advancement in the product category is mentioned.
- Customers can distinguish between different product kinds supplied by different businesses thanks to a straightforward USP and develop a favourable opinion of the product.
- Unquestionably, it may result in higher brand remember rates among consumers.
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