What points should I remember when writing my short-term and long-term goals essays?
Keep short-term and long-term goals in separate paragraphs, with short-term first. Add specifics such as how long you plan to work in a role, answer only what the prompt asks, avoid listing multiple goals, and respect the word or character limit given by the university.
A goals essay works best when it is focused, specific and within the stated limit. You should answer exactly what the prompt asks and nothing more. These points apply to MBA applications and other graduate programmes alike.
Do and Avoid
| Point | What to do |
|---|---|
| Mixing goals | Use separate paragraphs; short-term first, then long-term |
| Specifics | Say how long you will stay in a role and what expertise you want to build |
| Extra information | Skip what is not asked |
| Multiple goals | Avoid them; they can look indecisive |
| Length | Check the word or character limit |
More Detail on Each Point
- If the question is only about short-term goals, do not add long-term goals or why you are a perfect match.
- Do not discuss a plan B unless the university asks for it.
- Limits can range widely, for example 50 words for one prompt and 5,000 characters for another.
- Writing a few extra words is not harmless, so do not risk your application on assumptions.
My Advice
Treat the goals essay like a focused SOP with a fixed question. Read the prompt twice, outline before you write, and check the official exam or university page for the latest rules.
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