Given my background in Business Administration, should I pursue an MS in Entrepreneurship to launch ventures or an MS in Branding to work in brand management?

Both degrees sit on top of the same Business Administration base, so the real fork is not academic fit, it is what you want to spend your twenties actually doing: chasing product-market fit under real uncertainty, or working cross-functionally inside an established company's marketing structure, and only one of those maps cleanly onto each degree's core coursework.

MS Entrepreneurship vs MS Branding: The Career Fork

The Question That Actually Decides It

• Test the idea, not the degree: if your current startup idea disappeared tomorrow, would you still want to study entrepreneurship? If yes, the interest is real and points that way.
• Country and ecosystem matter for entrepreneurship: a strong incubator, founder network and alumni base make an Entrepreneurship MS far more valuable than the degree title alone.

My Advice

An MS will not create a successful venture by itself, so if you are leaning Entrepreneurship, pick a programme specifically for its incubator access, founder mentorship and startup ecosystem, not its ranking. If you are leaning Branding, look at where its graduates actually land two years out. A structured brand-manager pipeline matters more than a glossy curriculum page.