Digital Marketing Strategy (MSc), EDUCO- Technological University Dublin

Dublin, Leinster

12 Months

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About this course

This postgraduate programme, developed by the School of Marketing and Entrepreneurship, aims to equip students with key skills needed for digital and content marketing roles. It's designed to prepare graduates for a variety of careers in marketing, including emerging fields such as content creation. The course provides practical experience through a work placement and supports students in building a professional digital portfolio.

Why this course is highly recommended

Graduates can expect to have extensive career options such as marketing manager, digital marketing specialist, and social media manager. The embedded work placement offers vital industry experience, while the digital portfolio helps in job applications and career growth. The programme's close industry links and practical focus make it a strong choice for those aiming to enter or advance in the digital marketing field.

Specialisation

The course focuses on digital and content marketing, incorporating modules like Social Media Marketing, Digital Analytics, Strategic Digital Marketing, Content Creation, and Marketing Technology. The curriculum emphasizes a mix of strategic thinking, creative content development, and industry-relevant technological skills.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need a minimum 2.1 honours business degree or at least 50% business-related subjects on their degree. Other applicants may be considered based on their experience, attitude, and aptitude. English language proficiency requires a minimum IELTS (Academic) score of 6.5 overall, with no less than 6 in each component, if applicable.

English language test

PTE

TOEFL

IELTS

6.5

DUOLINGO

105

Career prospects

Graduates will be qualified for roles like marketing manager, digital marketing specialist, marketing analyst, social media manager, and marketing technologist. The programme’s work placement and digital portfolio prepare students to find suitable opportunities and build their careers in the dynamic digital marketing landscape.

FAQs

What are the modules included in the course?

The course includes modules such as Dissertation, Social Media Marketing, User Experience Design, Business Research Methods, Digital Analytics, Strategic Digital Marketing, Creative Thinking, Copy and Content, Digital Portfolio, Work Placement, Marketing Technology, Regulation and Governance, Omni Channel Campaign Management, and Strategic Content Creation.

What is the duration and mode of study?

The course lasts for 1 year and is delivered full-time on-campus at Aungier Street, Dublin.