Bachelor of Science (Honours) in Tourism and Digital Marketing, Technological University Dublin

Dublin, Leinster

48 Months

Check Eligibility

About this course

This course explores the rapidly growing global industry of tourism, focusing on business and management subjects with an emphasis on digital tourism marketing. It covers modules on managing tourism enterprises like visitor attractions, hotels, travel agencies, and destination management companies. Students gain practical and theoretical knowledge of tourism and marketing practices, understanding how the industry operates and how digital tools can be used for marketing purposes. The program includes a six-month work placement in Year 3 and offers opportunities for studying abroad through the Erasmus program, with partner universities in several European countries. The course prepares students for careers in tourism marketing, sales, and management, equipping them with digital expertise and industry knowledge.

Why this course is highly recommended

Students benefit from a practical and industry-focused approach, including extensive networking opportunities and industry placements that can lead to career openings. The course’s blend of marketing, digital skills, and industry-specific knowledge prepares graduates for diverse roles in travel, hospitality, and tourism sectors. The opportunity to study abroad and engage in hands-on placements adds valuable experience and enhances employability in a competitive industry.

Specialisation

The course specifically focuses on digital tourism marketing and management of tourism enterprises, reflecting the industry's evolving needs due to technological advances. It combines business, management, and marketing modules tailored to tourism, tourism marketing, and digital tools.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need to meet the Leaving Certificate requirements with at least 6 subjects, including 2 H5s, and specific grades in Maths and English or Irish. QQI/FET applicants must hold any full Level 5 or 6 award with 4 distinctions, and mature students aged 23+ are welcome. For English language proficiency, a minimum IELTS score of 6 overall, with at least 5.5 in each component, is required if English is not the first language.

English language test

TOEFL

IELTS

PTE

DUOLINGO

120

Career prospects

Graduates can find opportunities in tourism marketing and sales roles across various tourism enterprises such as hotels, travel agencies, online booking platforms, and tourism boards. Potential roles include Marketing Executive, Tourism Manager, Digital Marketing Executive, Tourism Consultant, Call Handler, and Heritage Officer. Many graduates work in prominent companies like Aer Lingus, Airbnb, Expedia, Google, and Tourism Ireland, with career options extending to consultancy, research, and postgraduate studies.

FAQs

What are the study abroad opportunities?

Students have the chance to study abroad through the Erasmus program at partner universities in countries like France, Germany, Austria, Spain, the Netherlands, Hungary, and Finland, many of which offer courses in English.

What is the work placement aspect of the course?

A six-month work placement in Year 3 provides students with practical industry experience and networking opportunities that can be valuable for future employment.