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Bachelor of Communication in Advertising, Deakin University
Geelong, Victoria
.
36 Months
Check Eligibility
About this course
Deakin's Bachelor of Communication with a major in Advertising is designed for visionary thinkers who want to turn their creative ideas into a meaningful career. From the very beginning, you'll develop practical skills in crafting content across various platforms, including print, digital, audio, and video. You'll learn to create brand communication strategies for real projects, experiment with innovative approaches, and critically evaluate the impact of advertising on society. The course emphasizes understanding audiences and measuring message effectiveness, preparing you for a versatile career in the advertising world. Additionally, students have opportunities to connect with industry professionals and gain practical experience through internships at advertising agencies, in-house brand teams, or creative units.
Why this course is highly recommended
This course is ideal for those who are passionate about advertising and want to develop practical, real-world skills from the start. It offers strong industry links, with opportunities to connect with advertising professionals and undertake internships. The curriculum emphasizes both creative and strategic aspects of advertising, ensuring graduates are well-equipped for diverse roles in agencies, corporate in-house teams, or nonprofits. Its focus on understanding audiences and evaluating message effectiveness helps students build a strong foundation for a successful career in advertising.
Specialisation
The course offers a major in Advertising, where students complete eight specific units such as Advertising Principles and Practices, Creative Brand Communication, Art Direction and Visualisation, and others focused on storytelling, campaigns, and media strategies. Students cannot undertake minors in Creative Advertising or Strategic Advertising while majoring in Advertising.
Course fees
Application fees
-
1st year tuition fees
20.47L
Living cost
-
Living cost
-
Degree requirements
English language test
PTE
50
TOEFL
69
IELTS
6
DUOLINGO
-
Career prospects
Graduates can pursue careers in various sectors including advertising agencies, corporate, government, and not-for-profit organizations. Possible roles include account manager, advertising art director, brand specialist, copywriter, digital creative, media planner, social media director, and transmedia content developer. The course provides a broad base for a successful career in media, marketing, and creative industries.
FAQs
Which campuses offer this course?
The course is available at Deakin's Burwood (Melbourne) campus and also online.
Can I undertake minors in Creative Advertising or Strategic Advertising?
No, students majoring in Advertising cannot undertake the Creative Advertising minor or the Strategic Advertising minor.
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