The MA in Advertising, Branding and Communication (ABC) at the University of West London is designed to challenge creativity, inspire students, and help create impactful campaigns. This course combines the benefits of a Masters in Communication with practical skills and industry experience in advertising and branding. Students develop strategic and creative thinking, learn advertising tactics, and craft communication skills through projects, lectures, group tutorials, industry visits, and conferences. The program emphasizes understanding professional brand communication and advertising strategy, culminating in a Masters Project or Dissertation that showcases your achievements. The curriculum is continually updated to reflect current industry practice and aims to provide students with a competitive edge in the creative industries.
Why this course is highly recommended
This course is highly regarded because 80% of its research is rated as world-leading or internationally excellent. It emphasizes independent research, with students undertaking a major project under expert supervision. The program offers strong sector links and lifelong career advice, helping students build professional networks. Its combination of academic rigour and practical industry exposure equips students with the skills necessary for career progression in a competitive field.
This course focuses on advertising, branding, and communication strategies. It includes modules such as Research for the Creative Industries, Branding, Advertising, Innovation, and Professional Creative Contexts. Students explore how information is handled in branding, the application of data and media in advertising, and innovative approaches to societal problems using design thinking. The course also provides opportunities to work on real briefs set by leading companies, enhancing both practical and theoretical understanding.
Application fees
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1st year tuition fees
20.13L
Living cost
Applicants need an honours degree (2:2 or above) from a UK university or equivalent. The university also considers relevant experience or training, particularly from the work environment. An IELTS score of 6.5 overall, with at least 5.5 in each component, is required. Some countries’ teaching in English or local qualifications may also be accepted. Additional pre-sessional English courses are available for those who do not meet the language requirement.

English language test
Want to learn more about the admission process, eligibility criteria,
and acceptance rates for international students? Visit the University of West London admission page
for complete details.
Graduates can pursue roles such as brand and design manager, marketer, creative director, art director, advertising manager, content creator, and communication consultant. The program prepares students for a variety of creative, strategic, and managerial roles in advertising, branding, and communications sectors, supported by industry experience, professional modules, and lifelong career support.