BA in Advertising, University of North Texas

Denton, Texas

48 Months

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About this course

The Bachelor of Arts in Advertising at UNT's Mayborn School of Journalism focuses on developing strategic and visual communication skills. The program emphasizes hands-on experience with state-of-the-art technology labs across multiple media formats. It prepares students for careers in advertising and marketing, offering opportunities to create campaigns for traditional and digital media, including social media and websites. Students gain practical skills in storytelling, copywriting, and media operations, all while engaging with real clients through student-managed agencies like SWOOP Advertising and HATCH Visuals. The curriculum is designed to be broad and industry-relevant, ensuring graduates are competitive in various media environments.

Why this course is highly recommended

What sets this program apart is its close partnership with industry and its location within one of the country’s largest media markets, Dallas-Fort Worth. This provides students with extensive internship opportunities and industry connections. The program's emphasis on real-world experience through coursework, cutting-edge labs, and student agencies ensures students graduate with tangible skills. Additionally, the faculty's combined 400 years of professional experience and the program’s reputation for excellence in journalism and mass communication make it a strong choice for aspiring advertising professionals.

Specialisation

The program offers concentrations in Strategic Communication, specifically in Advertising and Public Relations. These specialisations prepare students for careers in a range of settings, including advertising agencies, public relations firms, non-profit organizations, and corporate environments. The curriculum combines theory and practice, with a focus on ethical considerations, media analysis, and campaign development, giving students a well-rounded skill set tailored for the industry.

Course fees

Application fees

20.29L

1st year tuition fees

20.29L

Living cost

Degree requirements

The program requires the completion of 120 credit hours over four years. It includes courses in principles of advertising and public relations, copywriting, media innovation, ethics, law, and mass communication society, among others. Students are encouraged to participate in internships and hands-on projects to fulfill their practical experience requirements.

English language test

IELTS

TOEFL

PTE

DUOLINGO

100

Career prospects

Graduates of the Advertising B.A. program can pursue careers in journalism, advertising, public relations, and digital media. They can work in various environments such as advertising agencies, corporate marketing departments, non-profits, government, and media organizations. The program prepares students for roles including news and sports reporting, visual journalism, marketing campaign creation, web publishing, blogging, and teaching in secondary or higher education.

FAQs

What kind of practical experience will I gain?

Students will develop skills by working on campaigns, creating media materials across platforms, and participating in student-managed agencies like SWOOP Advertising and HATCH Visuals—offering real work experience.

Are there international opportunities?

Yes, students can explore international media systems through study abroad options, which can provide credit hours and global media perspectives.