MSc in Marketing, Lancaster University

Lancaster,

12 Months

Check Eligibility

About this course

The MSc Marketing is a one-year, full-time program designed to provide a comprehensive education in marketing, blending theory with practical experience. Recognized for its excellence, Lancaster University ranks 8th in the UK and in the 48th position globally for Marketing according to the QS World Rankings by Subject 2025. This course is particularly valuable for graduates from non-marketing disciplines seeking to fast-track their careers. It covers essential areas such as global strategy, marketing communications, consumer behaviour, digital marketing, and strategic planning. Students will work on a company-commissioned dissertation, engaging with real-world problems and industry projects. The program is double accredited by the Chartered Institute of Marketing and the Digital Marketing Institute, offering professional qualifications alongside the degree. With its focus on skills development, industry connections, and employment support, this program prepares students to succeed in the dynamic and growing field of marketing.

Why this course is highly recommended

This course stands out because of its strong industry connections, double accreditation, and focus on employability and practical skills. The program's balanced blend of theory and practice, along with hands-on projects like the dissertation and simulation exercises, ensures students are workforce-ready. The course’s high ranking (8th in the UK, top 50 worldwide for marketing) and the opportunity to gain professional qualifications from CIM and DMI make it attractive for students aiming for a competitive edge in marketing careers. Lancaster’s active alumni network and career support further boost your chances of securing roles in top companies worldwide.

Specialisation

The MSc Marketing program offers flexibility through elective modules, allowing students to tailor their studies to specific interests such as international retail marketing and branding strategy. The core modules focus on key areas like global strategy, consumer insights, marketing communications, digital marketing, and strategic planning, with optional modules available in areas like brand management, B2B marketing, consumer experience, and retail marketing. This structure helps students develop both broad and specialised marketing expertise, enabling them to pursue diverse career paths.

Course fees

Application fees

34.58L

1st year tuition fees

34.58L

Living cost

Degree requirements

Applicants need a 2:2 Honours degree, UK or equivalent, in any subject discipline, including business and management. All marks should be at least pass level, with no specific undergraduate background required, as this is a conversion program. English language proficiency must be demonstrated, typically with an IELTS score of at least 6.5 overall, with 6.0 in each element, or other recognized qualifications. International applicants should check their qualifications against the university’s accepted list before applying.

English language test

TOEFL

PTE

DUOLINGO

IELTS

6.5

Career prospects

Graduates from the MSc Marketing program have gone on to work at top client-side companies like Google, Montblanc, and Uniqlo, as well as agency-side firms such as MediaCom and AMV BBDO. The program emphasizes developing a professional portfolio and practical skills, which helps students succeed across a wide range of marketing roles. The university’s dedicated careers team offers support with job applications, CV writing, interview preparation, and networking, helping students transition smoothly into diverse careers in marketing, digital marketing, branding, retail, and consultancy.

FAQs

What are the key modules included in the MSc Marketing course?

The key modules include Building Marketing Intelligence, Consumer Behaviour and Insights, Digital Marketing, Marketing and Global Strategy, and Marketing Communications. Optional modules cover areas like Branding Strategy, B2B Marketing, and Retail Marketing.

What are the accreditation benefits of this course?

The program is double accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI). Graduates automatically get CIM exemptions, and they can also enroll in DMI certification for additional digital marketing qualifications.