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MRes in Marketing Management (Advanced), Lancaster University

Lancaster,

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12 Months

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About this course

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The MRes in Advanced Marketing Management is designed to develop the next generation of marketing leaders by enhancing professional thinking, analysis, and management skills. It’s ideal for marketing or business management graduates who seek deeper insights into marketing, as well as aspiring marketing managers wanting to develop their skills. The programme incorporates client interaction and collaborative skill-building through group work, with opportunities for dissertation work that can involve solving real-world problems for companies like Microsoft or social enterprises. Throughout the course, students will learn to speak strategically at a managerial level and manage multiple stakeholders, equipping them to tackle evolving marketing challenges and social issues. With a history of over a decade, the programme offers access to a vast alumni network and dedicated career support, making it a strong choice for future marketing leaders.

Why this course is highly recommended

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This course stands out because of its focus on developing strategic and managerial skills, its strong industry connections, and the opportunity for practical problem-solving. The programme’s ranking in the QS World University Rankings by Subject 2025, being within the top 50 for marketing globally, and its dedicated support for career development further enhance its appeal. The chance to work on research proposals that lead into PhD-level study makes it suitable for those interested in academic or research careers alongside industry roles.

Specialisation

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The programme offers a broad focus on marketing management, covering diverse areas such as digital marketing, brand management, global consumer culture, global strategic marketing, and online consumer engagement. Students explore real-world applications through case studies and group projects, preparing them to handle contemporary marketing challenges on a global scale.

Course fees

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Application fees

34.58L

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1st year tuition fees

34.58L

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Living cost

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Degree requirements

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Applicants should hold a 2:1 honours degree (or equivalent) in Marketing or a related Business Management degree with minor marketing components. The programme welcomes students with marketing experience from their studies or industry. If studying outside the UK, international qualifications are considered, and applicants may need to meet English language requirements, typically an IELTS score of at least 7.0 overall, with a minimum of 6.0 in each component.
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English language test

IELTS

7

TOEFL

94

PTE

66

DUOLINGO

-

Career prospects

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Graduates of this programme will be equipped to take on leadership roles in marketing across various sectors. The programme’s emphasis on strategic thinking and stakeholder management prepares students for careers in marketing management, brand management, digital marketing, and research. The extensive alumni network and dedicated career support services further help students navigate recruitment processes and develop their professional paths.

FAQs

What modules will I study during the course?

You will study core modules such as Marketing in Practice, Researching Markets and Marketing, Brand Management, Digital Marketing, Online Consumer Engagement, Global Consumer Culture, and Global Strategic Marketing. The third term is dedicated to working on a research-led proposal for PhD-level study.

What are the English language requirements?

International students are usually required to provide an IELTS (Academic) score of at least 7.0 overall, with a minimum of 6.0 in each element. Other English qualifications may also be accepted.